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	<title><![CDATA[cranfield university Resources | ZDNet]]></title>
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		<title><![CDATA[Creating a Value Driven Change Capability for Executing Organisational Strategy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=390155]]></link>
		<description><![CDATA[Investment in change is in an attempt to create a 'better tomorrow' for the organisation. This free article looks at how organisations enhance their capability for executing the business strategy.  As the school report might say "More emphasis needed on 'strategy execution' and rather less on 'creating the perfect...]]></description>
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		<pubDate>Mon, 13 Oct 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[Cranfield University Embeds SAS in a Clinical Research MSc, Providing High Calibre Scientists for Industry]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1143239]]></link>
		<description><![CDATA[In 2003, Cranfield University began providing students with the sought-after skills. The challenge was to provide life sciences and pharmaceuticals with expert personnel who combine technical and computing skills with scientific skills, and making graduates more employable. University deployed consistent support from the SAS Academic Programme in setting up and...]]></description>
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		<pubDate>Wed, 01 Aug 2007 00:00:00 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://updates.zdnet.com/tags/cranfield+university.html"><![CDATA[Cranfield University]]></category>
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		<title><![CDATA[From Web 1.0 to Web 2.0 in the Engineering Information World - Yesterday, Today and Tomorrow]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=320686]]></link>
		<description><![CDATA[This presentation is a description of Web 1.0 to Web 2.0 in the engineering information world. The topics outlined in this presentation are engineering information sources, engineering information users, Web 1.0, Web 2.0, Web 2.0 applications, reconciliation, 20th century MAGiC, 21st century MAGiC, etc. ]]></description>
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		<title><![CDATA[CRM: From Strategy to Implementation - How to Maximize Its Potential!]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=295325]]></link>
		<description><![CDATA[CRM needs to be re-positioned as a shareholder value creation approach. Narrow functionally-based traditional marketing is being replaced by a new form of cross-functional relationship management. In order to succeed with this new approach, it is essential to understand both the economics of customer acquisition and customer retention and the...]]></description>
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