cpm

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

AOL's Platform A: We'll pay Bebo, Facebook developers top pennies

AOL's Platform A said Monday that it will offer Bebo and Facebook application developers "a guaranteed CPM" for U.S. traffic and says the ad rate is one of the highest in the industry. However, there are a few caveats: CPM rates on social networking sites are notoriously...

Tags: Bebo, Developer, Facebook, Advertisement, Penny, America Online Inc., Platform, CPM, Social Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan

Blog posts 2008-06-30

SAP Does CPM: Et Tu, Oracle

SAP has fired back at Oracle, in rather short order, with the acquisition of OutlookSoft, a corporate performance management vendor based in Stamford, Conn. It looks like short order of course, as Oracle announced its Hyperion acquisition a scant two months ago. But SAP, having passed a while ago on...

Tags: Uncategorized

Blog posts 2007-05-08

YouTube wildly profitable?

Froosh over at hipmojo.com argues that YouTube is "wildly profitable" and estimates the company pulls down $7.5 million a month in revenue. Venture capitalist Fred Wilson says Frooshs analsysis is not "crazy math," but Id argue it is sketchy and decidedly optimistic math. Lets go to the numbers.... Frooshs income...

Tags: YouTube Inc., YouTube, CPM, Froosh, Frooshs income statement

Blog posts 2006-10-04

Google financials show it is shifting revenue from its partner media sites

Google financials show it is shifting revenue from its partner media sitesThe reason it is shifting is......that the authenticity of the traffic is lousy from the partner sites. With the exception of a very few, very large partner sites (such as NYT, as you mentioned), the performance of the...

Tags: Recruitment & Selection, SiliconValleyWatcher.com, advertisement, Google Inc., job training, advertiser, CPM, partnership

Discussion threads 2006-01-31

Gartner: CPM popular among corps

Gartner estimates that by the year 2006, more than 50% of Global 1000 enterprises will implement all or part of a CPM Corporate Performance Management program.

Tags: CPM

Blog posts 2003-11-13

Europe's Leading Customer Acquisition and Management Company Underpins New System Rollout With In-Depth Support

CPM is the UK and Europe's leading customer acquisition and management company. Its technology infrastructure was based on Microsoft Windows NT Server 4.0 and Microsoft Exchange Server 5.5, which was coming to the end of its support life. To replace it, the company rolled out Active Directory, Microsoft Windows Server...

Tags: Acquisition, Microsoft Exchange Server, Microsoft Corp., CPM, E-mail Servers, Groupware, Microsoft Windows, Enterprise Software, Software, Operating Systems

Case studies

Additional Resources

Could a desktop Ubuntu bundle earn share?

Could a desktop Ubuntu bundle earn share?FYI[url=http://www.channelregister.co.uk/2008/07/18/dell_adds_ubuntu_systems_updates_hardy_heron/]FYI[/url]Just curious Dana, are you running Linux? If so, why and which Distro?If not, why?Thanks for another 'good read'.P.S.[url=http://blogs.zdnet.com/open-source/?p=2660]This article[/url] isn't clear about what O/S you use.RE: Could a desktop Ubuntu bundle earn share?The simple answer is a reassuring NO! Put simply,...

Tags: UNIX, Desktops, Operating systems, Notebooks, Ubuntu, Linux, desktop

Discussion threads 2008-07-21

AOL to offer "guaranteed" ad rates for Bebo and Facebook application developers

In an attempt to attract developers to its own ad platform, AOL announced today that it will "guarantee CPM revenues to developers on Facebook and Bebo's platforms if they opt to use its Platform-A ad technology", reports CNET's Caroline McCarthy. If the offer sounds to good to...

Tags: Bebo, Facebook, Advertisement, America Online Inc., Application Developer, Social Networking, Online Communications, Marketing, Advertising & Promotion, Steve O\'Hear

Blog posts 2008-06-30

Google's display ad gravy train rests with YouTube

Google's display ad gravy train rests with YouTubeLots of potentialFor the record, the minimum CPM to get onto YouTube (and this is coming in via AdWords, not a deal with YouTube proper) is $1cpm for sitewide spots, $2cpm for targeting specific sections (which is what most advertisers will do.)...

Tags: Branding, YouTube Inc., advertisement, brand, Google Inc.

Discussion threads 2008-06-19

From BIT Chapter one: Data Processing and the IBM Mainframe

From Chapter one: Data Processing and the IBM Mainframe This is the 2nd excerpt from the second book in the Defen series: T Business Information Technology: Foundations, Infrastructure, and Culture Introduction The IBM mainframe or data...

Tags: IBM Mainframe, Data Center, IBM Corp., Data Centers, Storage, Mainframes, Servers, Hardware, Data Management, Paul Murphy

Blog posts 2008-05-23

Introduction to BIT

This is the 1st excerpt from the second book in the Defen series: Business Information Technology: Foundations, Infrastructure, and Culture Introduction This book is designed for people who interact with, but do not want to become, professional information systems...

Tags: Information System, Bear, Computer, Business Owner, Systems Decision, Dick, Jane, Systems Culture, Productivity, Data Centers, Strategy, Storage, Hardware, Data Management, Management, Paul Murphy

Blog posts 2008-05-16

BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking

Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...

Tags: Software, Advertisement, Business, Online Advertising, Bookkeeping Service, Dana Gardner

Blog posts 2008-05-15

Questioning IT

This is the 16th excerpt from the first book in the Defen series: The Board Member's IT Brief. This section is concerned with things you should talk to your CIO about - informally, but with attention. Topic Two: Maintaining Information Integrity Mainframe and Client-Server Architectures...

Tags: CIO, PC, Information Technology, Malware, Spyware, Adware & Malware, Cyberthreats, Mainframes, Security, Desktops, Viruses And Worms, Servers, Hardware, Paul Murphy

Blog posts 2008-05-02

Questioning IT

Questioning IT This is the 14th excerpt from the first book in the Defen series: The Board Member's IT Brief. This section is concerned with things you should talk to your CIO about - informally, but with attention. Topic one: disaster avoidance Basically...

Tags: CIO, Data Center, Information Technology, Credit Card, Clustering, Membership Database, Data Centers, Backups, Storage, Servers, Hardware, Data Management, Paul Murphy

Blog posts 2008-04-18

Questioning IT

This is the 13th excerpt from the first book in the Defen series: The Board Member's IT Brief. There are, very broadly speaking, two main approaches to managing IT open to board members and senior non IT executives. In the first of these you ask no difficult...

Tags: Information Technology, Board, Board Member, Corporate Governance, Strategy, Business Operations, Corporate Law, Management, Paul Murphy

Blog posts 2008-04-11

Buy techies with trust and freedom, not dollars

Rewarding techies This is the 12th excerpt from the first book in the Defen series: The Board Member's IT Brief. The biggest problem you will face in hiring a good CIO is that, in systems, failure succeeds and success fails. In IT:...

Tags: Job, CIO, Information Technology, Finance, Help Desk, Call Centers, Recruitment & Selection, Strategy, It Operations, Human Resources, Workforce Management, Management, Paul Murphy

Blog posts 2008-04-04

For Unix: hire a leader; for others: hire a manager

This is the eleventh excerpt from the first book in the Defen series: The Board Member's IT Brief. From Chapter 3.2: For Unix: hire a leader; for others: hire a manager The most difficult issue to get your...

Tags: Job, CIO, Data Center, Information Technology, Leader, Leadership, Data Centers, UNIX, Operating Systems, Management, Storage, Hardware, Data Management, Software, Paul Murphy

Blog posts 2008-03-28

Leadership vs. Management

This is the tenth excerpt from the first book in the Defen series: The Board Member's IT Brief. Note that this is a draft for a new bit to be inserted before the extract published last week - a response to the many...

Tags: CIO, Leadership, Information Technology, Strategy, Management, Paul Murphy

Blog posts 2008-03-21

Brainshare: Novell is better than its marketing

Brainshare: Novell is better than its marketingis this some sort of Novell advertising?So much praising Novell but no specific on any product!If that's the marketing message is no wonder why people skip Novell as hot air.Novell alway had the best NOS and Identity..solutions. They were so superior to anyone else's...

Tags: Marketing research, Novell Inc., marketing

Discussion threads 2008-03-19

Will it always be about Microsoft?

Will it always be about Microsoft?Google to become the ogre?Nah, because they're not the Penelope and Rupert obsessed sh*theads that have made it their entire existence to keep people dumbed down with a going nowhere computing paradigm.Google make their money from advertising businesses, not from lies, control and dumbed down...

Tags: Tools & Techniques, Google Inc., Microsoft Corp., software

Discussion threads 2008-03-09