Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- Click fraud facilitating Bahama botnet steals ad revenue from Google
- Originally exposed as a botnet redirecting and monetizing hijacked traffic to over 200,000 parked domains primarily located in the Bahamas, researchers from ClickForensics have recently found evidence on active DNS hijacking of Google properties allowing cybercriminals to steal revenue from Google by pulling search results and displaying them on a...
- Tags: Dancho Danchev
- Blog posts 2009-10-08
- Spotlight on Austin: Click Forensics' Steve O'Brien
- Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive SXSWi. The company was launched in early 2006 to fight click fraud in online CPC advertising campaigns. Click Forensics scores, audits and aims...
- Tags: Innovation, Advertisement, Austin, Online Advertising, Leadership, Strategy, Management, Jennifer Leggio
- Blog posts 2009-03-17
- Google killed the radio... ads
- Google's bread and butter is advertising -- it's what still makes them most of their money. Having so many eggs in one basket seems foolish, but so far it's been working well for them. Their most profitable advertising medium is online CPC advertisements which both advertisers...
- Tags: Google Inc., Advertisement, Radio, Garett Rogers
- Blog posts 2009-02-12
- Google's search juggernaut: Recession resistant after all
- Numbers don't lie. And Google's numbers are indicating that the company's search business is holding up much better than expected amid a recession. Google reported fourth quarter pro forma earnings of $5.10 a share on net revenue of $4.22 billion (statement, Sam Diaz's take, Techmeme). Google did...
- Tags: Revenue, Google Inc., Advertisement, Recession, CPC, Larry Dignan
- Blog posts 2009-01-23
- Why MySpace's MyAds won't be the next Google AdWords
- When it comes to online advertising everybody wants to be the next Google, and News Corp-owned MySpace is no exception. Today the company rolled out its latest advertising platform called MyAds, designed to service "individuals and small businesses" rather than the big name brands that the social networking site's existing...
- Tags: Google Inc., Advertisement, Google AdWords, MySpace, Steve O'Hear
- Blog posts 2008-10-13
- Google feeds publishers with new AdSense option
- When most publishers use RSS feeds to syndicate their content, most are hoping readers click through to the original content, and then they can monetize it from there -- unfortunately, consumers of this feed data are often just looking for a quick fix, and not really that interested in the...
- Tags: Google Inc., Advertisement, Google AdSense, RSS, Internet, Garett Rogers
- Blog posts 2008-08-16
- Microsoft looks to buy search share (again)
- Microsoft looks to buy search share againDidn't work last time, won't work this timeWho cares if the great Bloatfarm offers you 25 cents off? Do people quit Amazon for 25 cents off at Barnes & Noble?Even so, if the slagheap does it, google is much more powerful in search...
- Tags: Engineering, Financial accounting, Google Inc., Microsoft Corp., slagheap, MSFT
- Discussion threads 2008-05-21
- Mortgage upheaval could ding online advertising
- Mortgage upheaval could ding online advertisingThis is news?Dude, current home mportgages ding everything in the economy.Does this mean the end of mortgage spams?If there's no money for mortgage lending, then there's no need to advertise that (non-existant) money via spam... hoorah.Broader reaching than thatYes, some of the top advertisers are...
- Tags: Mortgages, Financial services, Traditional Media, online advertising, mortgage, payment, equity
- Discussion threads 2007-08-16
- Push Google off its search advertising throne? Not so FAST!
- Another day, another company that claims to be the one that will dethrone $150 billion market cap, and “everyone’s favorite garage band,” Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...
- Tags: Search Advertising, Search, ROI, Google Ads, AdWords, Advertising
- Blog posts 2007-04-30
- Google blurs line between advertising and content, again
- Google blurs line between advertising and content, againA bit curious...I am curious as to why you "report" on Google so much when you clearly don't know a whole lot about Google. I am beginning to wonder if all ZDNet properties are becoming the "Geocities" of the blogging community.There is...
- Tags: AdSense Ads, advertisement, Google Inc., Google AdSense
- Discussion threads 2007-04-05
- Is Google doing advertising evil with new model?
- Is Google doing advertising evil with new model?"Googlission Junction" ?There is no question that PPA or "CPA" (Cost-Per-Action) does, in fact, completely solve the click fraud problem. Our company will be publishing an extensive whitepaper (on our web site www.trafficsentry.com), on a specific new click fraud threat that is growing...
- Tags: merchant fraud, Google Inc., advertiser, advertisement, PPA
- Discussion threads 2007-03-24
- Chas Edwards talks about Federated Media, Comscore, and advertiser innovation
- Chas Edwards is the CRO and Publisher for Federated Media, the author driven ad network founded by Boing Boing band manager and Web 2.0 proponent John Battelle. I always thought that Federated was an interesting company because they had a focus on talent, not just page views....
- Tags: Web 2.0, Business, Media, Tech, Social Media, Google, Yahoo, Community, Cisco, Federated Media
- Blog posts 2007-02-06
- Google dependency is risky business
- In “Google search kingdom: Benevolent or despotic?” I apply a well worn cliché to Google: “Can’t live with them, can’t kill them.”As I point out in “Scoring Google on quality,” Google has an uncanny ability to envelope the vast sea of rules, regulations and restrictions it imposes on its advertisers...
- Tags: Advertising, Search, Google, Google Software Applications, ROI, Google Inc., advertisement
- Blog posts 2007-01-19
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt
- Blog posts 2006-12-24
- Why Google Sponsored Video is Google business as usual
- The Fritz Grobe and Stephen Voltz “backyard scientists” schtick is part of their well-planned and precisely executed “Diet Cokes and Mentos” not quite spontaneously viral video money-making franchise.Their current “Internet world premier” of a Sequel II is a far cry from the typical “user-generated content” videos of the YouTube clip...
- Tags: video, Google Inc., Fritz Grobe, Mentos&rdquo, Voltz
- Blog posts 2006-11-01
- Eurekster to Google: Bring it on in custom search!
- Google’s official blog announcement of its Custom Search Engine service is headlined “Eureka! Your own search engine has landed!”:Wouldn’t it be cool if you could easily build a search engine on your blog or Website tailored to the topics and areas you know and love the most?Is Google late to the...
- Tags: SEARCH, Eurekster, swicki, search engine, Google Inc.
- Blog posts 2006-10-25
- 3 key questions for Google CEO Eric Schmidt
- Google’s two day Zeitgeist fest held at the Googleplex this past week may have wooed hundreds of industry insiders with the Google magic, but information breadcumbs left over for a handful of press do not shed much light on Google’s plans for the world’s information and its advertising.I therefore have...
- Tags: Google Inc., advertisement
- Blog posts 2006-10-06
- YouTube wildly profitable?
- Froosh over at hipmojo.com argues that YouTube is "wildly profitable" and estimates the company pulls down $7.5 million a month in revenue. Venture capitalist Fred Wilson says Frooshs analsysis is not "crazy math," but Id argue it is sketchy and decidedly optimistic math. Lets go to the numbers.... Frooshs income...
- Tags: YouTube Inc., YouTube, CPM, Froosh, Frooshs income statement
- Blog posts 2006-10-04
- << Previous
- page 1 of 1
- Next >>
White Papers and Webcasts
Doc delivers the scoop on today's enterprise content management, printer maintenance, and all other issues related to document management. It's the DocuMentor Blog.
Read about top issues IT decision-makers face every day, plus get cost-effective solutions to real-life IT problems.
