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	<title><![CDATA[corporate blogging Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to corporate blogging]]></description>
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		<title><![CDATA[Sun CEO speaks out on corporate blogging]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13568_22-198923.html]]></link>
		<description><![CDATA[At the Web 2.0 Expo in San Francisco, Sun CEO Jonathan Schwartz shares his views on the future of business blogging. The chief executive is credited for pioneering the corporate blog as a tool to reach customers, employees, and others, but he predicts the novelty of his methods will soon...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 25 Apr 2008 15:40:58 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sun+microsystems+inc..html"><![CDATA[Sun Microsystems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+blogging.html"><![CDATA[Corporate Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/ceo.html"><![CDATA[CEO]]></category>
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		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<title><![CDATA[Corporate blogging exists in 4% of major US corporations]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=1240]]></link>
		<description><![CDATA[EMarketer says 4% of major US corporations have blogs available to the public for purposes such as corporate marketing, communications or advertising.]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 26 May 2005 15:39:37 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/corporate+blogging.html"><![CDATA[Corporate Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
	</item>
	<item>
		<title><![CDATA[Why blogging matters to your business and your IT]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=7589&messageID=152672&start=0]]></link>
		<description><![CDATA[Why blogging matters to your business and your ITBlogs and Knowledge ManagementNice story, thanks for that.Sums up a few important points.Dave Winer may be a bad charachter sometimes, but I think we all learnt about weblogs,rss and podstuff from his work.I remember experimenting with Manila before acquiring the content management...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 18 Jan 2005 20:04:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/content+management.html"><![CDATA[Content management]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[information technology]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+blogging.html"><![CDATA[corporate blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/content+management+system.html"><![CDATA[content management system]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[blog]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/pundit.html"><![CDATA[pundit]]></category>
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