conversational marketing

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Want to 'converse' with advertisers? Me neither

Want to 'converse' with advertisers? Me neitherHuh?From the comment:"But, in my opinion, unless the marketer actually uses the feedback to change products or services that's more like free market research."Can't market research result in change to products or services?Not certain of your point.Also, just as an online poll indicates something...

Tags: Marketing research, Web, media, Conversational Marketing, Sales Pitch, advertisement, advertiser, responder, survey

Discussion threads 2007-09-12

Finding conversational marketing's heartbeat

Eight years ago, Chris Locke, Rick Levine, Doc Searls, and David Weinberger presented the The Cluetrain Manifesto, which came up with the phrase that in the Internet age "markets are conversations." Now Peter Hirshberg, chairman of Technorati, and Steve Hayden, vice-chairman of Ogilvy & Mather...

Tags: Conversation, Marketing, Advertisement, Brand, Conversational Marketing, Dan Farber

Blog posts 2007-09-12

Chas Edwards: Conversational marketing, viral success & your product

Chas Edwards: Conversational marketing, viral success & your productBilliant crediblity brandingSocial media is about conversations, and you don't have to go to MySpace and the like to have those conversations. Cisco proves this, by being authentic and initiating conversations with bloggers they become thought leaders and influencers engaging other industry...

Tags: Branding, Cisco Systems Inc., Conversational Marketing, Chas Edwards, social media

Discussion threads 2007-02-06

Additional Resources

Semantic Search Round Table at the Semantic Technology Conference

Wednesday's opening Keynote here in San Jose sees Guidewire's Carla Thompson joined on stage by senior representatives from many of the more interesting players in the Semantic Search space; Tomasz Imielinski from Ask, Peter Norvig from Google, Riza Berkan of Hakia, Scott Provost from Microsoft, William Tunstall-Pedoe of the UK's...

Tags: Result, Search Engine, Search Result, Question, True Knowledge, Carla, Tomasz, Questions, Wolfram Alpha Team, Search, Paul Miller

Blog posts 2009-06-17

The Groundswell of Social Media Backlash

There appears to be a fully fledged backlash against 'social media' marketing emerging, with commentary in both areas you'd expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about,...

Tags: Facebook, Procter & Gamble Co., Social Media, Burger King Corp., Josh, Desktop Publishing, Marketing Research, Software, Marketing, Oliver Marks

Blog posts 2009-05-23

Marketo upgrades, uses salesforce cloud to push smarter sales

Think about how you get to know new people - new neighbors, perhaps. At the first meeting, you exchange introductions, maybe talk about their former place of residence or even where they work. Over the next few meetings, you learn more and more about your neighbors - their hobbies, their...

Tags: Sales Force, Marketo, Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing, Sam Diaz

Blog posts 2009-03-03

FaceBook Virgin Airlines Fiasco

There was a fairly major example of how external social networks can spin out of control last week: Virgin Atlantic which despite its name is a major international airline that flies all over the world have a FaceBook presence, with 6,944 members as I write this. ...

Tags: Facebook, Virgin Atlantic, Social Networking, Corporate Governance, Marketing Research, Networking, Online Communications, Marketing, Advertising & Promotion, Business Operations, Corporate Law, Oliver Marks

Blog posts 2008-11-02

Social media and enterprise IT demand gen -- a wrong fit?

Al Krueger's "Comet Branding Internet Radio" show always sparks interesting discussion. This morning I joined him, Brian Solis and Nicole Jordan to discuss "The Changing Role of PR as Media Evolves." While our PR fundamentals discussion was compelling, it momentarily branched into something that I feel is a bigger issue...

Tags: Information Technology, Social Media, Sales, Al Krueger, Brian Solis, Jennifer Leggio

Blog posts 2008-10-22

Brainshare: Novell is better than its marketing

Brainshare: Novell is better than its marketingis this some sort of Novell advertising?So much praising Novell but no specific on any product!If that's the marketing message is no wonder why people skip Novell as hot air.Novell alway had the best NOS and Identity..solutions. They were so superior to anyone else's...

Tags: Marketing research, Novell Inc., marketing

Discussion threads 2008-03-19

Brainshare: Novell is better than its marketing

I've been in Salt Lake City at Novell's Brainshare. As in years past, Novell presented an enthusiastic rendition of its messages, interesting demonstrations and even labs allowing folks to actually use the newest editions of the company's products. It's an event worth attending if you're interested in Novell's technology. ...

Tags: Novell Inc., Marketing Research, Strategy, Open Source, Marketing, Management, Dan Kusnetzky

Blog posts 2008-03-19

Maybe Google should fear Facebook's ad system

Maybe Google should fear Facebook's ad systemGoogle has little to worry aboutIn advertising, it's all about "impressions" - how many times people see your advertisement. Facebook has 30 million members that they can be advertised to. Google will advertise to 30 million people in the next few minutes. Until everyone...

Tags: TV, advertisement, Facebook, Google Inc., advertiser

Discussion threads 2007-11-07

Facebook Ads: Monetizing the social graph and social graft

The blogosphere is loaded up with all flavors of Facebook Ads analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or "American Gangster" on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their...

Tags: Google Inc., Facebook, Advertisement, Blogosphere, MySpace, Facebook Ads, Cluetrain, Dan Farber

Blog posts 2007-11-07

Finding conversational marketing's heartbeat

Finding conversational marketing's heartbeatThe conversation that wins businessIf my marketing org has a conversation with prospects or clients it is still us shouting at them, only more frequently or less loudly. Not exactly a breakthrough. But if I can get my customers having a conversation with my prospects,...

Tags: Marketing research, marketing

Discussion threads 2007-09-12

Conversational marketing, yes--People Ready, no

Conversational marketing, yes--People Ready, noWe were born People Ready...Several years ago, a new Microsoft rep came to visit me and we started to dismantle our entire infrastructure bit by bit. At the time, I knew we were not People Ready. Our employees were spending far too much time doing analysis...

Tags: Sales strategy, Sales force management, Tools & Techniques, People Ready, Microsoft Corp.

Discussion threads 2007-06-24

Conversational marketing, yes--People Ready, no

I have resisted so far blogging about Federated Media bloggers participating in a Microsoft "conversational marketing" ad campaign. On TechMeme, the dialog is in full flower, demonstrating the power of the blogosphere as a medium for conversation. However, the blog posts from FM's John Battelle, Neil Chase and Chas Edwards...

Tags: General

Blog posts 2007-06-24

Chas Edwards: Conversational marketing, viral success & your product

Guest Blogger Chas Edwards of Federated Media Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, revitalized feeling that comes from using their brand of soap. But here’s the...

Tags: Web 2.0, Business, Media, Cisco, Web Marketing, advertisement

Blog posts 2007-02-06

Social Media conversations: Talking or selling?

Social media conversations have entered the big leagues, the high-stakes presidential ones.The President of the United States is considered the most powerful person in the world; The political campaign to attain the presidency is among the most sophisticated marketing campaigns in the world.Hillary Clinton used a slick video-enabled Website campaign...

Tags: Business Models, Web 2.0, Local, Media, Citizen Journalism, Culture, MySpace, Social Web, Video, YouTube, Amateur Content, Marketing, Self-Promotion, Facebook, Social Networking, Social Media, Clinton, brand

Blog posts 2007-01-23

(Photos: Will the real iPhone please stand up?)

(Photos: Will the real iPhone please stand up?)You forgot the Neo1973http://www.metaportaldermedienpolemik.net/blog/Blog/2007-01-09/fic+neo1973+vs+apple+iphoneSoWhy isn't anyone ripping this phone for being so expensive?This just goes to prove......that Apple really knows how sell itself - and has it's finger on the pulse, and potentially the wallets, of the consumer. Remember how everyone used...

Tags: Telecom & Utilities, photograph, Apple iPhone, phone, Prada, Apple Inc.

Discussion threads 2007-01-19

Are we headed for Idiocracy?

Jeff Chester, executive director for the Center for Digital Democracy fears for our digital destiny. Writing in Advertising Age this week, Chester wonders about the "dark side of interactive marketing:" I fear that such a powerful psychosocial stealth-marketing machine, backed by the yearly expenditure of many billions of marketing dollars,...

Tags: Business &, Technology, marketing

Blog posts 2007-01-12

Best business and technology books of 2006

Last week, I reported what retailers were saying about what the hot gifts this year, as well as some ideas of my own. Giving the gift of a good read is a great option for family and friends, but particularly for colleagues who you have to think with every day.The...

Tags: marketing, Business &, Technology

Blog posts 2006-12-03