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	<title><![CDATA[contextual advertising Resources | ZDNet]]></title>
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		<title><![CDATA[Semantics in Advertising]]></title>
		<link><![CDATA[http://blogs.zdnet.com/semantic-web/?p=185]]></link>
		<description><![CDATA[Whilst there's quite a tendency these days to stick 'semantic' in front of almost every word in the dictionary and attempt to create a new industry segment, the related markets of advertising and marketing do actually seem ripe for this sort of engagement.    Ion Interactive President &...]]></description>
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		<pubDate>Mon, 15 Sep 2008 12:50:36 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/contextual+advertising.html"><![CDATA[Contextual Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/cogito+advertiser.html"><![CDATA[COGITO Advertiser]]></category>
		<category domain="http://updates.zdnet.com/tags/semantic+web.html"><![CDATA[Semantic Web]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/paul+miller.html"><![CDATA[Paul Miller]]></category>
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		<title><![CDATA[MSFT's acquisition of Powerset is not about search]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=285]]></link>
		<description><![CDATA[The recent $100 million acquisition of Powerset, the semantic search engine company, by Microsoft looks to be more to do with advertising than beefing up the software giants' search capabilities.    So far, Powerset has only demonstrated its technology against Wikipedia. It's a neat exhibit but it is...]]></description>
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		<pubDate>Fri, 04 Jul 2008 12:44:18 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/contextual+advertising.html"><![CDATA[Contextual Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/msft.html"><![CDATA[MSFT]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
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