contextual advertising

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Semantics in Advertising

Whilst there's quite a tendency these days to stick 'semantic' in front of almost every word in the dictionary and attempt to create a new industry segment, the related markets of advertising and marketing do actually seem ripe for this sort of engagement. Ion Interactive President &...

Tags: Advertisement, Contextual Advertising, COGITO Advertiser, Semantic Web, Internet, Paul Miller

Blog posts 2008-09-15

MSFT's acquisition of Powerset is not about search

The recent $100 million acquisition of Powerset, the semantic search engine company, by Microsoft looks to be more to do with advertising than beefing up the software giants' search capabilities. So far, Powerset has only demonstrated its technology against Wikipedia. It's a neat exhibit but it is...

Tags: Acquisition, Yahoo! Inc., Contextual Advertising, MSFT, Search, Tom Foremski

Blog posts 2008-07-04

Additional Resources

The Enterprise 2.0 Value Propositions Agenda

Time is Money: Where's the Beef? The now biannual US 'Enterprise 2.0' conference is a wrap, but disappointingly there is still little business understanding of what the term means or what the value propositions and benefits are. The general 2.0 suffix is well understood by technology...

Tags: Collaboration, Enterprise 2.0, Conference, E2.0, Susan Scrupski, Oliver Marks

Blog posts 2009-11-05

PG Job Site Pro JUN.2009 (Windows)

Job Site Pro - a web-based application built on PHP/MySQL for creating a multifunctional Job Board Site. It includes advanced management tools for both Job Seeker and Employer and can be used in setting up a Job Board Site for specific countries, regional Job Site or a general Job Site....

Tags: Job, Microsoft Windows, Pilot, Customization Service, Recruitment & Selection, Human Resources, Workforce Management

Software downloads 2009-06-18

From 'Payola' to 'Pay for Say': Will Metrics Aid Honesty or Abet Dishonesty in Online Conversation?

Every medium or twist on a medium seems to spawn its own version of hiding the agenda. For decades, radio has had â€" and apparently continues to have â€" its payola problems. One way or another, music jockeys get paid off to play particular songs. ...

Tags: Conversation, Payment, Social Media, Advertiser, Marketers, Conversation Phrase, BlogHer, Blogging, Internet, Tom Steinert-Threlkeld

Blog posts 2009-05-08

GOOG's dirty little secret . . .

Google is great at developing the technology to power Internet search, in terms of its algorithms, the design of its data centers, and the hiring of the world's top engineers. Google is founded and run by engineers, and this culture remains very strong within Google. It's engineers...

Tags: Google Inc., Recovery Mechanism, Internet, Strategy, Search, Management, Tom Foremski

Blog posts 2009-05-05

Visceral Experiences

There's a world of difference between watching the amazing in-car footage from this race car during April's Portugal World Rally Championship event and actually experiencing it. Driver Jari Matti-Latvala and navigator Miikka Anttila plunge their BP Ford Focus RS off the road near...

Tags: Team, Car, Enterprise 2.0, World Rally Championship Team Analogy, Team Management, Management, Oliver Marks

Blog posts 2009-05-02

The 'Social Media' Quality Problem: What a Racket

Gary & the Hornets Oskar Weiner US TV Commercial, 1967 While it is highly desirable to stimulate dialog between business units, individuals, partners and of course customers in order to encourage cross pollination and capture ideas collaboratively, there is a parallel challenge of the quality...

Tags: Social Media, E-mail, Tammy Erickson, Marketing Research, Marketing, Oliver Marks

Blog posts 2009-04-23

inClick Ad Server - inClick3 3.2.003-4 (Windows)

Are you looking for an advertising server platform that is stable, scalable, and has real people behind it? If so, the inClick Ad Server is for you. With +9 years of continued development, it's easy to see why serious web publishers have chosen to extend on the inClick Ad Server...

Tags: Advertisement, Click Fraud, Microsoft Windows

Software downloads 2009-04-15

iCopyright Article Tools: Maximizing Revenue and Minimizing Piracy

Homegrown article tools and those supplied by third parties facilitate piracy and cause publishers to collectively lose billions of dollars each year. They inadvertently create a vicious circle that prevents all publishers from realizing the full potential of their assets. iCopyright Article Tools and Interactive Copyright Notice are the keys...

Tags: Revenue, Tool, iCopyright, Piracy, Productivity, Operational Accounting, Business Operations, Corporate Law, Finance

White papers 2009-04-02

Microsoft: Vision to 'fundamentally re-imagine productivity'

Imagine drawing on floor-to-ceiling office windows with your finger, using them like a whiteboard, aided by contextual information right at your fingertips, translated as necessary. You haven't lost your marbles -- you're participating in a global corporate meeting, and your colleagues are doing the same thing on four other continents....

Tags: Software, Vision, Microsoft Corp., Technology, Consumer Quality, Tools & Techniques, Strategy, Management, Andrew Nusca

Blog posts 2009-02-27

Pay-Per-Question Site JustAnswer Uses Google AdWords and the Google Content Network to Reach Customers in 145 Countries

JustAnswer needed to increase the number of questioners coming to the site, to increase the number of experts to provide answers on the site, to respond to trends and popular queries quickly and to expand internationally. It got to advertise with Google AdWords to target people searching for certain topics,...

Tags: Google Inc., Network, Google AdWords, Site, Networking

Case studies 2009-02-24

LinkSensor 1.0 (Windows)

LinkSensor semantically analyzes your posts or articles on-the-fly and highlights key concepts in the text. When the user's mouse is over a highlighted word, a small balloon shows up suggesting other articles from your blog related to the word. Highlighted words represent key concepts of your article, therefore the user...

Tags: Advertisement, Blog, Microsoft Windows, Post, Semantic Engines, Blogging, Internet

Software downloads 2009-02-16

Getting the most value out of Collaborative Technologies

I’ll be speaking at a breakfast briefing in London UK on the 20th November on the subject of ‘How to get the most value out of collaborative technologies‘ for Fujitsu Services, whose Graeme Mackay, Business Manager of Corporate Information Systems, will also talk about Fujitsu’s experiences...

Tags: Information Technology, Business Unit, Tool, Productivity, Strategy, Collaboration, Management, Oliver Marks

Blog posts 2008-11-11

Russia rebuffs Google on purchase of Begun search engine

Russia has blocked Google's proposed $160 million acquisition of Zao Begun, a search-and-contextual-advertising company owned by the Russian company Rambler Media. Russia says Google didn't provide enough information but the deal would have made for real competition. by Richard Koman

Tags: Google Inc., Search Engine, Russia, Mergers & Acquisitions, Corporate Law, Search, Investment, Finance, Business Operations, Richard Koman

Blog posts 2008-10-24

Web 3.0: Notes from the future

At the Web 3.0 conference in Santa Clara October 16th and 17th we dived into some fascinating glimpses of the future. Web 3.0 isn’t just a suffix upgrade, rolling over from the increasingly fuzzy buzz around Web 2.0. This conference was an...

Tags: Web, Advertisement, Yahoo! Inc., Web 3.0, IBM Lotus Notes, Conference, Advertising World, Semantic Web, Channel Management, Internet, Marketing, Oliver Marks

Blog posts 2008-10-19

AdSense for Games: Could RIAs be next?

Google today announced a public beta for AdSense for Games. What’s unique about it is that it’s primarily targeted at Flash games with partners like Mochi Media, Konami, Heavy Games and others. This is significant for a number of reasons. First, because the online casual game market is growing quickly....

Tags: Google Inc., Advertisement, Rich Internet Application, Google AdSense, Games, Personal Technology, Ryan Stewart

Blog posts 2008-10-08

Washington Times amongst newspapers putting semantic technologies to work with help from Inform Technologies

New York-based Inform Technologies issued a press release earlier this week, reporting the success of their recent partnership with the Washington Times on a major website redesign. Having spoken to both Inform’s CEO Jim Satloff and the Washington Times’ Executive Editor John Solomon, there’s an interesting story to tell of...

Tags: Story, Editorial Staff, Web Site Development, Web Technology, Corporate Communications, Operational Accounting, Channel Management, Advertising & Promotion, Internet, Marketing, Finance, Paul Miller

Blog posts 2008-10-03

Cloud rising

Cloud risingAccording to Wikipedia, one of the main reasons Apple failed....15 years ago was that there were too many ongoing and very amazing projects that, unfortunately, could not generate any revenue. The extraordinary amazing program will be close to nothing if it cannot bring the company any profits. I...

Tags: Operational accounting, cloud computing, Google Inc.

Discussion threads 2008-09-10

Zoho's future in Google's hands?

  Earlier today, Zoho sent over an intriguing email with a whole bunch of numbers and spreadsheet demonstrating why Google in particular is not likely to be a threat to the company. It makes interesting reading. The argument goes something like this: Google's revenue and profit per...

Tags: Software, Revenue, Google Inc., Zoho, Tools & Techniques, Operational Accounting, Management, Finance, Dennis Howlett

Blog posts 2008-08-18