consumer-generated advertising

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

User-generated ads

Nationwide Mutual Insurance Company is running an online ad campaign soliciting material from individuals for a Nationwide ad campaign. An ad placed at Yahoo calls out “Life comes at you fast. Put your moment on a Times Square billboard.” Clicking on the “Here’s How” button launches Nationwide’s lifecomesatyoufast.com:How did it...

Tags: advertisement, Consumer-Generated Advertising

Blog posts 2006-05-15

Additional Resources

Making Money with Twitter

Twitter Japan Digital Garage, which is already advertising supported, are experimenting with a pay per tweet model. Media.asia are reporting According to local reports, the plan will allow audiences to view some text on all tweets but will charge a fee to...

Tags: Twitter Inc., Twitter Japan, Media.asia, Sales Channel, Financial Services, Sales, Finance, Oliver Marks

Blog posts 2009-11-27

Is Google the Center of the Universe?

It's not even a year since the triumphalism of Jeff Jarvis's Google 'reverse engineering' book 'What Would Google Do?' hit the book shelves, but it seems an age ago now. Jarvis's publisher Harper Collins claims this book is 'all about you' in their promo blurb - how you...

Tags: Google Inc., Rupert Murdoch, Jarvis, Wiki, Online Communications, Oliver Marks

Blog posts 2009-11-24

Inside the Google Chrome OS security model

The proof will be in implementationAll of these lofty goals are one thing. Making it happen in code is quite another. It sounds like they are just giving a laundry list of what people want them to say. I'm in the "believe it when I see it" camp. Good intentions...

Tags: security, Google Inc., licence, Google Chrome

Discussion threads 2009-11-19

Hands-on with the HTC HD2, most impressive Windows Mobile device to date

I like what HTC is doingYou've got the Hero and the HD2. I'd like to see what the difference is in performance between the two, but the Hero has a slower processor. Personally, I like the Windows Mobile platform, and it is the best option for Windows-based IT...

Tags: Smart phones, Notebooks, Operating systems, mobile device, Apple iPhone, HTC HD2, High Tech Computer Corp., Microsoft Windows, Microsoft Windows Mobile

Discussion threads 2009-11-19

The emergency room myth busted

ok Dana 1 troll 0 This is a real sucker punch that i never saw coming ....Dana you are getting nastier by each post what next chomsky on the reading list :)thx for they excellent link well its hurt Racism at the heart of healhcare reform opposition.Who are more likely...

Tags: Vertical industries, HEALTHCARE, Benefits, health care, emergency room myth, Odds Ratio

Discussion threads 2009-11-17

Apple's "force fed ads" patent more likely related to content, not hardware

Perhaps neitherHopefully you are right and they'll use this process to allow customers to earn free content. Unfortunatley I see this as being a way for Apple to increase its warchest by forcing its followers to view ads. Perhaps it'll be a blend - view enough ads to put $10...

Tags: hardware, O'Grady, advertisement, Apple Inc.

Discussion threads 2009-11-17

Google: Is there anyone who doesn't have an opinion?

Google is 1995 MicrosoftFor now, Google is up there, with great products, a bright future and way in front. But...Google can't be different from any other company that ever emerged, flourish and then met their nemesis. Everybody thinks it will be MS or Apple but the reality will probably be...

Tags: Strategy, Google Inc.

Discussion threads 2009-11-10

Proximity Promoter 24x7 1.15 (Windows)

This is software for proximity advertising via Bluetooth connectivity Bluetooth Marketing. Proximity Promoter 24x7 provides free transmission of any files (TXT, MP3, JPEG, 3GP, MP4, vCal, vCard) to any Bluetooth devices (mobile phones, smartphones, hand-held devices, communicators, laptops, mini-laptop computers) within coverage over Bluetooth. You can use "Proximity Promoter 24x7"...

Tags: Microsoft Windows, PromoToMobile Team, Bluetooth, Wi-Fi, Wireless And Mobility

Software downloads 2009-10-30

Apple pitching media companies on tablet?

Hehe, Apple just invented the eReader!![i]While the new Apple device isn't strictly an ebook-reader it appears that Cupertino is setting the stage for a completely new platform for deliverings, books, newspapers and magazines.[/i]Ah, I love how simply stating that this isn't "strictly" an ebook reader, you can credit Apple with...

Tags: Tablets, Notebooks, E-books, Smart phones, Kinda, Apple Inc., tablet

Discussion threads 2009-10-27

Times exec hints at Apple tablet

When are people going to learn that off the record is off the recordNot open mouth insert foot.Yes, some people are excited about some new tech, but to go to some of the lengths these guys keep going to, makes me wonder.I think engadge is just in it for the...

Tags: Tablets, 3G, Notebooks, iTablet, Apple Inc., Microsoft Zune, tablet, Microsoft Corp.

Discussion threads 2009-10-26

Why Android is beating Windows Mobile

So, the analysts have it wrong.because they do not agree with your assesment, but they have it correct when they do?That seems quite selective, but then again, it could be true. That is why when I see anaylyst that believe that Android (for as good as an operating system that...

Tags: Mobile operating systems, Advertising & Promotion, Operating systems, Microsoft Corp., mobile, Microsoft Windows Mobile, operating system, Microsoft Windows, software

Discussion threads 2009-10-26

WSJ chief criticizes news aggregators - creators carry cost burden

More important...than net neutrality? You are out of your mind. You probably think you are a journalist as well. What a joke. Do you even proof read your own dribble? It's obvious you don't. What kind of journalist would send out content with grammar and spelling errors? it has...

Tags: Advertising & Promotion, advertisement, Google Inc., revenue

Discussion threads 2009-10-23

Windows 95 wiped out last PC competition

Installed only on IBMAt least, isn't that what wiped out OS/2?OS/2 was a great OS, but everyone heard about Windows through marketing and away the lemmings go. The interesting twist is that Apple's limited hardware base is still getting them more customers. Apple is starting to show up as...

Tags: Operating systems, Microsoft Windows 7, UNIX, Microsoft Windows 95, PC, operating system, IBM Corp., Microsoft Windows, IBM OS/2, Linux

Discussion threads 2009-10-21

Testers to get Visual Studio 2010 Beta 2 this week; final by March 2010

Side-by-side installationYou said "Also unlike its predecessors, .Net 4 can be installed side-by-side with the previously released .Net 3.5"Notwithstanding the fact that .Net 4's predecessors actually was .Net 3.5, haven't all previous versions of .Net featured side-by-side installation?translations....[i]Microsoft is touting .Net 4 as being 81 percent smaller than its predecessors,...

Tags: .NET, Application servers, Middleware, Microsoft Visual Studio, Microsoft .NET

Discussion threads 2009-10-19

IAB to FTC: Rescind blogger rules

Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...

Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC

Discussion threads 2009-10-15

FTC publishes final rules on blogger payola, endorsements

It's about time!It's only fair that if somebody refers you to a product or a service through their blog, and they have received any sort of remuneration, that they reveal this information to you.won't workhow are you going to find the ofenders?padded reviews, stuffed 'online polls' is just something we...

Tags: Blogging, FTC, advertisement, blogger, blog

Discussion threads 2009-10-05

IBM targets Google Apps for business, undercuts pricing and touts reliability

Good newsWhile I'm not a big fan of IBM due to the usual cost associated with their offerings, I like their products overall and the fact that IBM is one of if not the largest proponent of open source software. I've used Lotus Notes and found it not as...

Tags: cloud computing, E-mail servers, pricing strategy, Premier Edition, Louts Notes, Google Inc., Google Apps, IBM Corp.

Discussion threads 2009-10-02

IBM targets Google Apps for business, undercuts pricing and touts reliability

IBM is going after Google Apps Premier hard and has the pricing to show it's serious. Big Blue is announcing the general availability of LotusLive iNotes, a cloud email, calendar and contact management service, for $36 a year per user. Google Apps Premier runs $50 per user a year. ...

Tags: Google Inc., Google Apps, Pricing Strategy, IBM Corp., Web 2.0, Cloud Computing, Pricing, Manufacturing, Internet, Marketing, Larry Dignan

Blog posts 2009-10-02

News to know: XP Mode; Cisco; Comcast; 'Ardi'

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Mary Jo Foley: Microsoft releases XP Mode virtualization to manufacturing [video=346621] Larry Dignan: Cisco doubles down...

Tags: Google Inc., Web, Larry Dignan, Advertisement, Microsoft Windows XP, Comcast Corp., Microsoft Corp., Cisco Systems Inc., Channel Management, Wi-Fi, Wireless And Mobility, Marketing

Blog posts 2009-10-02