consumer marketing

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

Drug profit incompatible with scientific method?

The NEJM editorial suggests a link may exist between Zetia or Vytorin and cancer, that Schering-Plough and Merck spun studies disputing the link for their own profit. by Dana Blankenhorn

Tags: FDA, Link, Merck & Co. Inc., Schering-Plough Corp., Drug, Consumer Marketing, Drugs, Federal Government, Government, Dana Blankenhorn

Blog posts 2008-09-03

Additional Resources

Copyright associations want enforcement for free

The defender of status quo?What a tired old rant. Use technology and the law to enforce ill advised and ill gotten copyright protection.The internet has revolutionized mankind's ability to communicate and share knowledge and culture, and you want to put it under lock and key to deny mankind that benefit?How...

Tags: Benefits, Federal government, Sales force management, Mickey Mouse, Internet

Discussion threads 2009-11-05

Proximity Promoter 24x7 1.15 (Windows)

This is software for proximity advertising via Bluetooth connectivity Bluetooth Marketing. Proximity Promoter 24x7 provides free transmission of any files (TXT, MP3, JPEG, 3GP, MP4, vCal, vCard) to any Bluetooth devices (mobile phones, smartphones, hand-held devices, communicators, laptops, mini-laptop computers) within coverage over Bluetooth. You can use "Proximity Promoter 24x7"...

Tags: Microsoft Windows, PromoToMobile Team, Bluetooth, Wi-Fi, Wireless And Mobility

Software downloads 2009-10-30

What's the key to Apple's success?

One word: QUALITYA concept absent from WindowslandTDSo sad to see how Apple destroyed the word "innovation"Apple has never, ever, done anything innovative. By applying the term to blatant rebadging of 5 year old technology, you devalue the meaning of the word and insult those who actually [b]do[/b] innovate. For shame.Oh,...

Tags: Apple Inc.

Discussion threads 2009-10-29

Smartphone wars; one platform will never rule them all

UbuntuThere are enough potential customers out there, and enough open source software available for potential OS builders that you don't really need that much market share to remain vital.Mac OS has only a fraction of the entire computer market and Ubuntu only has a fraction of Mac OS's market share....

Tags: Telecom & Utilities, Handhelds, Smart phones, Cellular phones, Operating systems, Smartphone, phone, smart phone, Apple Inc., operating system

Discussion threads 2009-10-28

Was Windows 7 totally your idea?

W7: Whose ideas?It is pretty clear that Apple and Microsoft "borrow" from each other. I don't think that's a problem, all competitors "borrow" each others' ideas and the consumer wins.What is clear, though, is that Microsoft did listen to alot of people but it wasn't those people that use...

Tags: Desktops, Crispin, Microsoft Corp., PC, Apple Macintosh, Apple Inc., Microsoft Windows 7, Microsoft Windows

Discussion threads 2009-10-22

Here's why Apple is doing so well -- it's the top half, stupid

Heh... this is going to be fun to watch...ntWhat???This sounds like a lot of BS.. Apple is overpriced and the mac lovers will pay whatever Apple charges. There is the summary of this article.There is a difference in purchasingthe best product, verses the "perceived" best product.I hear many of the...

Tags: PRODUCTIVITY, Notebooks, Engineering, Blogging, Cyberthreats, Apple Inc.

Discussion threads 2009-10-21

Windows 95 wiped out last PC competition

Installed only on IBMAt least, isn't that what wiped out OS/2?OS/2 was a great OS, but everyone heard about Windows through marketing and away the lemmings go. The interesting twist is that Apple's limited hardware base is still getting them more customers. Apple is starting to show up as...

Tags: Operating systems, Microsoft Windows 7, UNIX, Microsoft Windows 95, PC, operating system, IBM Corp., Microsoft Windows, IBM OS/2, Linux

Discussion threads 2009-10-21

Are today's new iMacs and Minis game-changers?

It's been a logn time since Apple was ...... competitive at these retail price points but that day may finally have come! Good for Apple and good for the rest of us. Still, EdTech has always enjoyed extremely aggressive enterprise-level discounts from the top tier of PC vendors...

Tags: Keyboards, Mice, Desktops, Apple Inc., keyboard, mouse, Apple iMac

Discussion threads 2009-10-20

Verizon Droid ad attacks iPhone on features

I'm really interested in this phone. I hear it won't drop 30% of its callsThe ad is pure genius and truly highlights how terrible the iPhone is. The iPhone also has the dubious distinction of being the only modern cell phone to drop 30% of its calls, as admitted by...

Tags: Smart phones, advertisement, Verizon Communications Inc., Apple iPhone, Apple Inc.

Discussion threads 2009-10-19

IAB to FTC: Rescind blogger rules

Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...

Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC

Discussion threads 2009-10-15

How would you fix the browser ballot for European Windows users?

Kill off Opera, or MS should pull out of Europe cause they can afford toMicrosoft should shut down all offices in the EU, pull out of the market entirely, and tell the EU to bugger off.Perhaps the commission will realize they were wrong.Seriously, over a browser, and the order of...

Tags: Web browsers, Web browser, Opera Software ASA, Microsoft Internet Explorer, ballot, ballot screen, Mozilla Firefox

Discussion threads 2009-10-15

AMD posts another quarterly loss

If AMD can't produce...a CPU that will compare with Intel in performance they may not be around for a lot longer. They are so completely outclassed by Intel i7 that they aren't even in the ball park. It is hard to believe they can't come up with something ant closer.I...

Tags: Processors, Semiconductors, quarterly loss, Advanced Micro Devices Inc., Intel Corp., CPU

Discussion threads 2009-10-15

Might Google drop Chrome OS beta as a Windows 7 spoiler?

It could also backfireand be lost in the Windows 7 hype and push?also anyboby that have 2 once of memory remember that nt vista was and in vista case is .... so a good kick in the ball by chrome os would be great ..... ...

Tags: Operating systems, Blogging, Microsoft Windows, Chrome, Chrome OS, beta, Google Inc., Chrome OS beta, operating system, Microsoft Windows 7

Discussion threads 2009-10-15

8 reasons I like the Motorola Cliq Android smartphone and 7 reasons I don't

"Surface" is not a transitive verb.Sheesh.That's incorrect.You'd know that if you ever surfaced your driveway with asphalt.RE: 8 reasons I like the Motorola Cliq Android smartphone and 7 reasons I don'tSo what about someone who is not a social social networking fanatic but likes good access to email and facebook...

Tags: Telecom & Utilities, Smart phones, Cellular phones, smart phone, phone, carrier, SIM card, Apple iPhone, Motorola Inc.

Discussion threads 2009-10-15

Michael Dell - Loves Windows 7, slams netbooks

O.o[i]Looks like Michael Dell is pushing for people to upgrade to the newest Dell laptops/desktops and Windows 7.[/i]He has to. It's how they make money.RE: Michael Dell - Loves Windows 7, slams netbooksNetbooks are about travel and portability. Am I going to give up my quadcore desktop? ...

Tags: Netbooks, nettops & MIDs, Operating systems, Microsoft Windows, Dell Computer Corp., Michael Dell, netbook, Microsoft Windows 7

Discussion threads 2009-10-14

HP's new ProBook Windows 7 business laptops have drain in keyboard that saves PC, not pants, from spills

what about crumbs??Does it poop out crumbs too??;PNext big thing, liquid containment mats for laptopsJust like you get for the floor of your car. Just rinse?It can't be good spilling coffee either. I would imagine the solution for both cases would be to run clean water through.I don't know! ...

Tags: Notebooks, Monitors & displays, keyboard, PC, laptop computer, Business Laptop, Widescreen, Hewlett-Packard Co.

Discussion threads 2009-10-13

Why the big Android bandwagon?

One minor nit to pickTo succeed, however, it will have to deliver products as good or better than the iPhone, at the same or less cost, with just as many apps.It needs just as many good apps. It doesn't need all the flashlights or fart apps or things like that....

Tags: Microsoft Windows, Smart phones, Branding, Microsoft Corp.

Discussion threads 2009-10-12

Coin-sized nuclear batteries to revolutionise electronics

.. Nice post for a change. Good job. ntntA beautiful dream...and then reality hitspeople have been so indoctrinated that nuclear material is the most toxic substance on the planet and even saying the word will give you cancer, that this has about as much chance as a snowball in hell...

Tags: Engineering, nuclear-battery, Coin-sized nuclear-battery, alpha, cell, electronics

Discussion threads 2009-10-09

Enterprise investment in online communities continues to grow

Sharpie Uncapped Community ExampleJennifer - Your story is correct. Enterprises like Newell Rubbermaid are increasing investment in online communities. Our first online community is Sharpie Uncapped (http://sharpieuncapped.com) that we launched earlier in 2009. We expect to launch more branded communities focused on specific consumer targets in 2010....

Tags: Branding, online community

Discussion threads 2009-10-07