consumer marketing

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

Drug profit incompatible with scientific method?

The NEJM editorial suggests a link may exist between Zetia or Vytorin and cancer, that Schering-Plough and Merck spun studies disputing the link for their own profit. by Dana Blankenhorn

Tags: FDA, Link, Merck & Co. Inc., Schering-Plough Corp., Drug, Consumer Marketing, Drugs, Federal Government, Government, Dana Blankenhorn

Blog posts 2008-09-03

Additional Resources

Harden Facebook? Sure, but where to start?

* Ryan Naraine is traveling. Guest editorial by Paul F. Roberts You may have heard the news that everybody's favorite social network, Facebook, won a big legal settlement on Monday against spammers who were using the 100 million strong network to distribute what the...

Tags: Facebook, Application, Network, Attack, Social Networking, Networking, Security, Online Communications, Marketing, Advertising & Promotion, Ryan Naraine

Blog posts 2008-12-05

Pepsico Saved from Suicide Campaign by Twitter?

It's not easy to push consumer products these days as discretionary spend dries up and advertising channels become ever fragmented. Understandable then when corporations are seduced into more edgier terrain by their creative agencies. And yet where trust and sustainability is at a premium, its hard to figure how BBDO convinced Pepsico to cross the line...

Tags: Advertisement, PepsiCo, Suicide, Twitter, BBDO, Christine Lu, TBWA, James Farrar

Blog posts 2008-12-04

CRM 2009 Forecast - Part 2 - Sticking My Hands Out To Be Slapped

Last week at this time I was throwing my neck out there forecasting some of CRM's moves in 2009 - and no one chopped it off, thank goodness. So, now, in the same spirit, I'm going to do part 2 of three and stick my hands out to be slapped...

Tags: Salesforce.com Inc., Software-as-a-service, PaaS, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Software As A Service (SaaS), Cloud Computing, Enterprise Software, Marketing, Software, Emerging Technologies, Paul Greenberg

Blog posts 2008-12-04

Study: Google uses 21X more bandwidth than it pays for

Google is by far the largest user of Internet bandwidth, its share of bandwidth usage is rising rapidly, and its bandwidth use is orders of magnitude greater than its payment for its cost, according to a new study by NETCompetition.org, a site committed to Net Neutrality "pro-competition Internet forum funded...

Tags: Consumer, U.S., Google Inc., Bandwidth, Study, Broadband, Precursor LLC, Internet, Andrew Nusca

Blog posts 2008-12-04

The emerging case for open business methods

The Internet has been the genesis of countless useful business innovations over the last several decades. These include a globally unified e-mail network, the advent of search engines, the rise of rich user experiences and SaaS, and most recently cloud computing to name but a few. But perhaps...

Tags: Network, Industry, Business, Business Strategy, Business Method, Reasons Organization, Dave Bort, Internet, Strategy, Open Source, Management, Dion Hinchcliffe

Blog posts 2008-12-04

AMD warns of 25% drop in Q4 sales

Bad news from chipmaker AMD today - the Sunnyvale company has warned that Q4 revenues will be about 25% lower than those for Q3. AMD blames weak consumer demand as buyers are increasingly unwilling to lever open their wallets and purses. Some quick numbers....

Tags: Advanced Micro Devices Inc., Operational Accounting, Sales Strategy, Finance, Sales, Adrian Kingsley-Hughes

Blog posts 2008-12-04

AMD: Fourth quarter sales to fall 25 percent sequentially

As promised, AMD issued its fourth quarter update Thursday and it wasn't pretty. In a terse statement, AMD said that sales for the fourth quarter will be 25 percent lower than the third quarter tally of $1.58 billion. AMD said its projections don't include process and technology...

Tags: Advanced Micro Devices Inc., Sales Strategy, Sales Force Management, Sales, Larry Dignan

Blog posts 2008-12-04

Schwartz: Three reasons you need JavaFX

In the run-up to today's launch of JavaFX, ZDNet sat down with Sun CEO Jonathan Schwartz to get his thoughts on JavaFX, Flash, and the future of Java. [ Read: Sun launches JavaFX 1.0, and JavaFX Q&A ] [Ed] Q. Why did Sun create...

Tags: Developer, Java Platform, Sun Microsystems Inc., JCP, Audience, JavaFX, Ed, Jonathan, Microsoft Obviously, Java, Programming Languages, Software Development, Software/Web Development, Ed Burnette

Blog posts 2008-12-04

JavaFX Q&A

To learn more about the technical aspects of today's launch of JavaFX including its support in NetBeans and Eclipse I spoke in depth with Eric Klein, VP of Java Marketing at Sun, and Octavian Tanase, Senior Director of the Java Platform Group. For a more business oriented perspective see the...

Tags: Developer, Application, Mobile, Ed, Eric, FX, JavaFX Script, Q., FX Common, Flex, Programming Languages, Java, Software Development, Software/Web Development, Ed Burnette

Blog posts 2008-12-04

Sun launches JavaFX 1.0

On Thursday Sun released the production version of JavaFX, a new platform for building rich internet applications. Version 1.0 targets web browsers and desktops, but subsequent releases will be available on mobile devices, TVs, and other consumer electronics devices. A mobile emulator is included for developers to preview building mobile...

Tags: Asset, Developer, Web, Mobile, Sun Microsystems Inc., Web Browser, Plug-in, Graphics, Mobile Emulator, JavaFX Development Environment, JavaFX Desktop, Asset Management, Advertising & Promotion, Operational Planning, Business Operations, Marketing, Ed Burnette

Blog posts 2008-12-04

Open source thrives in downturn

Collaboration initiatives are all about streamlining business processes, and the interfaces between legacy closed systems and open source stacks are an increasingly common place to find business collaboration environments. According to research firm Gartner, open source software is present in 85% of enterprises and the...

Tags: Intalio Inc., Collaboration Initiative, Alfresco, Open Source, Oliver Marks

Blog posts 2008-12-03

Just Bought An HDTV? Are You Now Ready To Buy a 3DTV?

This is a compilation of scenes from "House of Wax," a 1953 horror film about a monster played by Vincent Price who uses live human beings as the base for the displays in his museum. The climactic scene is about three-and-a-half minutes into this YouTube clip....

Tags: 3D, HDTV, Philips Electronics N.V., 3DTV, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Tom Steinert-Threlkeld

Blog posts 2008-12-03

IPod shortage for the holidays?

Now now. There's no need to panic. And we certainly don't want any shopping mall stampedes. But, just between us, word is that there may be a shortage of iPods this holiday season - not that anyone out there is trying to fuel a buying frenzy to ensure that little...

Tags: Apple iPod, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Sam Diaz

Blog posts 2008-12-03

Drexel students hijack online poll, get underwear

A few weeks ago I saw that students at my alma mater organized a small botnet to push Drexel to the front of the queue for Victoria's Secret's line of university branded underwear. It took a brief remark from a blog I frequent to make me realize that there...

Tags: Poll, Security, Viruses And Worms, Adam O\'Donnell

Blog posts 2008-12-03

Apple removes anti-virus recommendation

Apple removes anti-virus recommendationBottom Line:Way to go-perpetuate the notion that Macs are "immune" to malware. Do you even bother to read what you write?What acctually happened was..Some user came upon it - sent a nasty email about how he was sold on a Mac because of the 'inability to be...

Tags: Desktops, Cyberthreats, Operating systems, Spyware, adware & malware, antivirus, Apple Inc., Apple Macintosh, Apple Mac OS X

Discussion threads 2008-12-03

Information Age landmark: One billionth mouse produced

Information Age landmark: One billionth mouse producedTouchscreens will supplement the mouse, not replace itThe touchscreen's main downfall is that you have to switch the dimension of your hand from horizontal to vertical when you switch from typing to touching. Also the farther away the keyboard is from the monitor the...

Tags: Mice, Keyboards, Monitors & displays, mouse, billionth mouse

Discussion threads 2008-12-03

Martin free wireless plan brings muni WiFi disaster back from the dead

Martin free wireless plan brings muni WiFi disaster back from the deadso many logic problems, so little timeFirst, the internet is free. Access to the internet costs. FCC didn't imagine each consumer paying up to $100 per month when they decided to go some route. Air waves are public property,...

Tags: INTERNET, wireless plan, municipal Wi-Fi, Air Waves, wireless

Discussion threads 2008-12-03

With new competition, T-Mobile slashes G1 prices in UK

U.K. site PocketLint is reporting that T-Mobile is making dramatic price cuts for its exclusive Android-based G1 smartphone. Though the device only went on sale a month ago in the U.K., T-Mobile is now giving away the phone for free on £30 tariffs, or about $44.30 USD....

Tags: T-Mobile, U.K., G1, Smart Phones, 3G, Cellular Phones, Handhelds, Sales Force Management, Telecom & Utilities, Consumer Electronics, Personal Technology, Hardware, Sales, Andrew Nusca

Blog posts 2008-12-03

Podcast: gadgets for Christmas, iPod lovin' and the Blu-ray war

Podcast: gadgets for Christmas, iPod lovin' and the Blu-ray warNit PickingSorry to be picky guys, but the rival format was HD-DVD as you mention, and the XBOX 360 extension to play High Def movies was HD-DVD ONLY. XBOX 360's cannot play Blu-ray discs no matter what you do, and therefore...

Tags: HD DVD, Game players, DVD, Consumer electronics, Apple iPod, Microsoft Xbox 360, Microsoft Xbox, HD-DVD, podcast

Discussion threads 2008-12-03