comscore media metrix

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Internet traffic data reports: science or marketing hype?

Statistical data holds a powerful allure. Numbers are believed to provide “ascertainable totals” and to represent “abstract mathematical systems.”In “Data attraction: hard science, or numbers game?” I question the validity of publicly available Internet data and the public’s reliance on such data.In “Yahoo, Google question 'reality' and 'precision' of external...

Tags: comScore Media Metrix, video

Blog posts 2006-08-15

Additional Resources

Scoreboard: The Web's top 50 destinations during May 2009

ComScore has released its May 2009 Media Metrix numbers on the top 50 Web properties based on unique visitors. The big four remained the same: Google, Yahoo, Microsoft, and AOL. by Jason Hiner

Tags: Web, Channel Management, Marketing, Jason Hiner

Blog posts 2009-06-24

ComScore: Baidu beats Microsoft properties in worldwide search

Using its new qSearch 2.0 method of computation, ComScore has released its worldwide search-activity stats for August. Microsoft is No. 4 in the latest standings. (Just in case you were confused, as I was: This is not the Comscore Media Metrix (audience-measurement) Web traffic data. It seems...

Tags: Baidu.com Inc., ComScore Networks Inc., Microsoft Corp., Search, Mary Jo Foley

Blog posts 2007-10-10

Yahoo bolsters ad arsenal with BlueLithium

Yahoo picked up BlueLithium, a fast growing behavioral marketing firm, for $300 million and rounded out what it hopes will be a stronger ad arsenal. In a statement, Yahoo noted that: The addition of BlueLithium is the logical next step in creating the largest...

Tags: Advertisement, Network, Yahoo! Inc., Right Media Inc., BlueLithium, Ad Network, Larry Dignan

Blog posts 2007-09-05

Facebook growing up and out with teens and grads

It's not any surprise, but comScore has some new numbers reflecting the changing demographic of the Facebook community. People of means, the grown-ups, are flocking to Facebook, as well as teenagers escaping MySpace orbit.As Facebook migrates beyond its core college demographic it will need some customization for each of...

Tags: Social networking, Facebook

Blog posts 2007-07-05

Comscore: AJAX, panel churn and spyware are business risks

Comscore has filed to go public and the risk factors--AJAX, many rivals, and being classified as spyware--in its prospectus make for an interesting read. Comscore, which will use the ticker "SCOR," had 2006 revenue of $66.3 million up from $50 million in 2005. Earnings were...

Tags: Wired & Wireless, Web Technology, General

Blog posts 2007-04-03

GoFish CEO + Bolt CEO: Moving advertising from TV to Internet, Exclusive Interview

Michael Downing, co-founder and CEO of GoFish, and Aaron Cohen, co-founder and CEO of Bolt Media, are enthusiastically looking forward to jointly growing a billion streams “made for Internet programming” advertising supported business, and they shared their enthusiasm with me this morning. In a New York-San Francisco conference call...

Tags: Business Models, Web 2.0, Advertising, CEO Interviews, Social Web, Video, YouTube, Amateur Content, Brands, TV, Television, Social Networking, Social Media, User Generated Politics, Social Capital, GoFish, Michael Downing

Blog posts 2007-02-12

Web 2.0 success metrics: Revenues, profits in 2007?

Google’s Matt Cutts takes a break from personal holiday festivities to “come to Yahoo’s defense about something,” in his post today, “Page view metrics? Bah humbug!"Is Cutts spreading some search engine ecumenical cheer in the spirit of holiday togetherness?Cutts’ AJAX shout-out for Yahoo Mail is not disinterested; His “mini-rant about...

Tags: Web 2.0, Web, revenue, FIM, Yahoo! Inc.

Blog posts 2006-12-23

MySpace: Bragging rights vs. revenues

When Ross Levinsohn ran Fox Interactive FIM, one of his prime objectives was to “overtake” Yahoo, as I put forth in “Fox Interactive to Yahoo: watch out, we are on your digital tail!”: Levinsohn is not content that the online properties he oversees represent the "second biggest Internet company in...

Tags: Yahoo! Inc., FIM, Ross Levinsohn, MySpace

Blog posts 2006-12-13

FIM Ross Levinsohn on MySpace in 'Real Deal' exclusive interview

Ross Levinsohn, President, Fox Interactive Media FIM, believes in the “digital revolution.” He began his OMMA keynote in New York City recently by quoting none other than William Shakespeare: “The golden age is before us, not behind us.”I can attest to Levinsohn’s passion; I had the pleasure of a front...

Tags: Fox Interactive Media

Blog posts 2006-10-09

MySpace rocks the vote

If you thought that MySpace was merely a bastion for tawdry images and school yard gossip, as of Wednesday, you would be wrong. MySpace is working to get out the youth vote, reports Red Herring. Teaming up with the nonpartisan youth voting campaign Declare Yourself, MySpace is encouraging...

Tags: MySpace, DECLARE

Blog posts 2006-09-28

No, My Space video traffic is NOT kicking You Tube in the

Marketwatch's Bambi Francisco cites comScore Media Metrix's July numbers to make the assertion that MySpace video is kickin' YT's video content in the you-know-where."This is pretty significant considering that YouTube and Google Video have gotten all the press when it comes to who's garnering the biggest video-viewing ...

Tags: MySpace, video

Blog posts 2006-09-26

AppleTube

Robert Young wrote an article for GigaOM suggesting that Apple buy YouTube and I have to admit that it's not as crazy as I first thought. Young's key points as to why AppleTube make sense include: Apple would end up with another spot in the Top 50 Web Properties...

Tags: YouTube Inc., Apple Computer Inc., YouTube

Blog posts 2006-08-23

YouTube, MySpace, Digg stats: Web 'tabloid' tease?

Commercial Internet data shops—comScore, Hitwise —and self-serve Web traffic tracking applications—Alexa, Google Trends—supply the blogosphere with continuous fodder for tabloid style headline stories.YouTube “video mania” is announced by comScore in its August 15 press release “Online Video Officially Goes Mainstream as YouTube.com Breaks Into the comScore Media Metrix Top 50”.MySpace...

Tags: Blogging, MySpace, Web, Web Traffic, Hitwise, ComScore Networks Inc., YouTube Inc.

Blog posts 2006-08-16

Number of online searches up only 10% in October-November 2005

The growth in the number of online search requests slowed in 2005, falling from a 40% growth pace in Q1 2005 to 30% in Q2 2005 and just under 10% in October and November 2005, says comScore Media Metrix. But the number of searches per person is up. The average...

Tags: SEARCH, Internet search

Blog posts 2006-01-27

Top search engines in October 2005: Google, Yahoo!, MSN, Ask

Google, Yahoo!, MSN and Ask Jeeves were the top search engines used by United States Internet users in October 2005, comScore reports.Top US search engines in October 2005Search engineAudience, 000Google Web Search75,281Yahoo! Search68,031MSN Search49,748Ask Jeeves43,705AOL Search36,092Yahoo! Local Search20,270MySpace Search8,083Infospace Web Search5,942LookSmart4,402Lycos Network Search5,249Source: comScore Media Metrix

Tags: SEARCH, MSN, Yahoo! Inc., Google Inc.

Blog posts 2005-11-21

Top destinations for local search: Google, Yahoo!, MSN

comScore observed a rise in local searches searches related to geographically distinct places. These searches involve local qualifiers, or search terms including specific items such as ZIP codes, telephone numbers and street addresses. Consumers are using local search tools to coincide with other online activity, such as job searches, retail...

Tags: local search

Blog posts 2005-11-21

Yahoo, Microsoft link IM services

Yahoo, Microsoft link IM servicesI will never use Yahoo or M$ IMsIt's time to go to Google for IM, since I'm not going to help the crooks at M$ dominate the world!Rep is coming onsite...My rep is coming onsite to immediatley brief me on this. I have blocked Yahoo...

Tags: Instant messaging, Rep, Yahoo! Inc., IM, Microsoft Corp.

Discussion threads 2005-10-12

Top Yahoo! sites: mail, search, local

New York Times Technology section offers a look at comScore Media Metrix data regarding Yahoo! traffic that's originated in the US. In August 2005, Yahoo! Mail received 67.1 mln unique visitors from the US, Yahoo! Search got 66 mln, Yahoo! Local received 30.1 mln, My Yahoo! got 29.9 mln, Yahoo!...

Tags: Yahoo! Inc.

Blog posts 2005-09-26

Webmail services in the US: Yahoo! - 63.6 mln users, AOL - 48.7 mln, Hotmail - 44.4 mln

Yahoo! Mail service is currently #1 as far as usage in the United States, with 63.6 mln unique US visitors in July 2005, according to comScore Media Metrix. AOL ranked #2 with 48.7 mln visitors, followed by MSN Hotmail (44.4 mln), Comcast Webmail (5.6 mln) and Google's Gmail (5.4 mln).

Tags: WebMail

Blog posts 2005-09-14