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	<title><![CDATA[competitive advantage and marketing research Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to competitive advantage and marketing research]]></description>
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		<title><![CDATA[Marketing Research: Uncovering Competitive Advantages]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=972443]]></link>
		<description><![CDATA[SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allows one to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help one gain insight into their products,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 03 Feb 2009 00:00:00 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://updates.zdnet.com/tags/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/analysis.html"><![CDATA[Analysis]]></category>
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		<title><![CDATA[Confessions From a Performance Management Road Warrior]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=372989]]></link>
		<description><![CDATA[The presenter of this webcast explains why there is no single component of the Performance Management suite that drives improvement, but rather the synergy from their integration. The attendee will learn how strategy maps and their companion, balanced scorecards, communicate strategic objectives with target-setting to help cross-functional employee teams align...]]></description>
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		<pubDate>Fri, 23 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://updates.zdnet.com/tags/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://updates.zdnet.com/tags/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://updates.zdnet.com/tags/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://updates.zdnet.com/tags/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://updates.zdnet.com/tags/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
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		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[Anywhere. Anything. Anyone. Any Time.: Identifying Opportunities for Top-Line Revenue Growth, Competitive Advantage, and Bottom-Line Cost Savings]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=350848]]></link>
		<description><![CDATA[Ground-breaking quality metrics, including Total Quality Management TQM, Business Activity Monitoring BAM, Balanced Scorecards, Six Sigma, and the Malcolm Bridge Quality System, have helped companies and industries move toward more effective, efficient, and valuable business systems. However, even those enterprises with the most progressive use of quality management frameworks are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/unisys+corp..html"><![CDATA[Unisys Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/quality+management.html"><![CDATA[Quality Management]]></category>
		<category domain="http://updates.zdnet.com/tags/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://updates.zdnet.com/tags/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://updates.zdnet.com/tags/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://updates.zdnet.com/tags/tqm%252fsix+sigma%252fiso+9000.html"><![CDATA[Tqm/Six Sigma/ISO 9000]]></category>
		<category domain="http://updates.zdnet.com/tags/six+sigma.html"><![CDATA[Six Sigma]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UIS</category>
		<category domain="tickers">UIS</category>
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		<title><![CDATA[Insight, Growth, and Profitable Impact: How Marketing ROI Measurements Create Competitive Advantage]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=306438]]></link>
		<description><![CDATA[Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. The presenter of this webcast will share industry trends on marketing ROI practices, how companies are moving forward, and what one can do to apply core...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://updates.zdnet.com/tags/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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