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ZDNet Resources
- Marketing Research: Uncovering Competitive Advantages
- SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allows one to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help one gain insight into their products,...
- Tags: Marketing, Competitive Advantage, SAS Institute, Marketing Research, Analysis
- White papers 2009-02-03
- Confessions From a Performance Management Road Warrior
- The presenter of this webcast explains why there is no single component of the Performance Management suite that drives improvement, but rather the synergy from their integration. The attendee will learn how strategy maps and their companion, balanced scorecards, communicate strategic objectives with target-setting to help cross-functional employee teams align...
- Tags: Performance, Competitive Advantage, SAS Institute, Performance Management, Business Intelligence, Balanced Scorecard, Strategy, Human Resources, Workforce Management, Enterprise Software, Software, Data Management, Marketing, Marketing Research, Management
- Webcasts 2008-05-23
- Anywhere. Anything. Anyone. Any Time.: Identifying Opportunities for Top-Line Revenue Growth, Competitive Advantage, and Bottom-Line Cost Savings
- Ground-breaking quality metrics, including Total Quality Management TQM, Business Activity Monitoring BAM, Balanced Scorecards, Six Sigma, and the Malcolm Bridge Quality System, have helped companies and industries move toward more effective, efficient, and valuable business systems. However, even those enterprises with the most progressive use of quality management frameworks are...
- Tags: Unisys Corp., Quality Management, Competitive Advantage, Quality, Balanced Scorecard, Tqm/Six Sigma/ISO 9000, Six Sigma, Business Operations, Marketing, Marketing Research, It Operations
- White papers 2007-02-01
- Insight, Growth, and Profitable Impact: How Marketing ROI Measurements Create Competitive Advantage
- Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. The presenter of this webcast will share industry trends on marketing ROI practices, how companies are moving forward, and what one can do to apply core...
- Tags: Competitive Advantage, SAS Institute, ROI, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing
- Webcasts
Additional Resources
- The chief value of open source
- Custom code solutions...It's great you can see the code, but for companies I disagree that is a "value".What SMB has the resources to comb through thousands of lines of code to assure reliability and security? Even if they do manage to find a bug, are they going to fork...
- Tags: open source, software
- Discussion threads 2009-10-26
- McKinsey's 'Business and Web 2.0' Report and the new Consulting Landscape
- McKinsey, the venerable management consulting company, has produced their second piece of 'Web 2.0 in business' research this year. This is arguably a sign of the rapid maturation of the 2.0 technology and associated (and I'd argue more important) change management sector: the pricey consulting company...
- Tags: Web, McKinsey & Co., Consulting, Web 2.0, Channel Management, Internet, Marketing, Oliver Marks
- Blog posts 2009-09-02
- Social CRM: Shifting power and rapid burn
- Something is beginning to concern me...Michael,Good writing and great article. However, you are bringing a point that has began to bother met about this whole SCRM thing.We are beginning to talk about how it works when you complain online, show case studies of how companies are handling complaints faster...
- Tags: Marketing research, Strategy, Look Here
- Discussion threads 2009-08-19
- Nehalem-EX - 8 cores, 16 threads, 2.3 billion transistors, very cool!
- Nehalem-EX - 8 cores, 16 threads, 2.3 billion transistors, very cool!Um, that should be good enough I guessntIntel needs to spec a backplaneIt would be nice if Intel would speck out an 8x backplane that processor modules could plug into. That way multiple manufactures could build compatible modules and backplanes.With...
- Tags: Semiconductors, Processors, Servers, Network technology, Nehalem-EX, transistor, processor, Intel Corp.
- Discussion threads 2009-05-27
- Tech CEOs: Will they step up in a downturn?
- Technology CEOs worth their paychecks are going to use this economic downturn to revamp business models and position for the so-called post recession era. It sounds rather obvious, but why don't all CEOs follow this playbook? We've heard the mantra repeatedly: Reload in a downturn. And a...
- Tags: Technology Company, Information Technology, CEO, Forrester Research Inc., Strategy, Social Networking, Management, Online Communications, Marketing, Advertising & Promotion, Larry Dignan
- Blog posts 2008-12-02
- Women and leadership
- Last week, my dead tree copy of McKinsey Quarterly arrived bearing the above title. This section caught my eye (p.45 and written by Joanne Barsch, Susie Cranston and Rebecca A. Craske): One surprising thing we learned as a result of talking with female leaders was that they often fail...
- Tags: McKinsey & Co., Leadership, Men, Women, Leader, Personal Development, Gender And Diversity, Human Resources, Dennis Howlett
- Blog posts 2008-10-27
- Tim Berners-Lee talks cranberry sauce and Linked Data in New York City
- Sir Tim Berners-Lee took to the stage in New York City last night, to deliver the final keynote of the day at JupiterMedia's new semantic web event, Linked Data Planet. The ballroom of the Roosevelt Hotel was certainly busier than earlier in the day, as a smattering...
- Tags: Tim Berners-Lee, Brand, URI, Data, Tim, RDF, Semantic Web, Branding, XML, Printers, Internet, Marketing, Software/Web Development, Web Development, Hardware, Peripherals, Paul Miller
- Blog posts 2008-06-18
- Customization: curse or blessing?
- At the high end of the platform-as-a-service spectrum, there's a cluster of vendors that offer fully templated but still highly customizable business applications, targeting small to mid-size businesses and departmental managers in larger organizations. Interestingly, in a poll of ZDNet readers I ran earlier in the month asking where you'd...
- Tags: Application, Curse, Platform, NetSuite Inc., Zach Nelson, Customization, LongJump PaaS, Mike McGinn, Phil Wainewright
- Blog posts 2008-03-24
- AMD CTO: Core wars a mistake
- AMD CTO: Core wars a mistakeAhh.... Some one has brains.When in the forums of George Ou's article on Multi-Core Computing, I stated that there will be a point when throwing cores at the problem will no longer be the solution, same as throwing more hertz at the problem. I...
- Tags: Processors, Build-to-Order, Advanced Micro Devices Inc., Intel Corp.
- Discussion threads 2006-12-14
- Proof that the search for "great search" isn't over just yet
- Proof that the search for "great search" isn't over just yetSide point, but not irrelevant..."although there are some studies often commissioned by the providers of insourced solutions that try to demonstrate how outsourcing to application service providers like Salesforce.com might cost more in the long run"That's why OSS CRM solutions...
- Tags: Document management, Strategy, Google Inc., Sun Microsystems Inc.
- Discussion threads 2006-12-13
- Achieving International Business Success Through CRM
- This paper explains how a single Customer Relationship Management CRM system that helps organisations manage, track, monitor and analyse data for improved sales and marketing and business management can play a vital role in enabling businesses to maintain control over the way they work even when they are spread across...
- Tags: International Business, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-10-26
- Cartoon protectionism
- Cartoon protectionismAssisted wins do build popularity.Some mediocre fighters have obtained followings because of victories achieved after careful selection of opponents.When victories lead to success, easy victories are useful.The boxers receiving that kind of buildup do not deteriorate, I expect. When they do lose against better fighters, they may still...
- Tags: Government, Venture capital, Development tools, impression company
- Discussion threads 2006-08-14
- Sapped to the max: non partisan research
- Sapped to the max: non partisan researchSuffering at FirstThe anecdotal story meaning exaggerated of our last major SAP upgrade is that shut down the manufacturing facilities depending on it for two months.The reality of it is that SAP requires clean data to work. That's true of most systems -...
- Tags: Sensing Judging, SAP AG
- Discussion threads 2006-07-05
- American competitiveness and the global economy
- American competitiveness and the global economySputnikUnfortunately, I suspect that the US [b]will[/b] respond the same way we did to Sputnik: with a great deal of [i]Sturm und Drang[/i] all resulting in far more of the same.Recalling the effect of Sputnik on the educational system that I occupied at the time...
- Tags: CURRENT ADMINISTRATION, Zakaria, American Competitiveness, Sputnik
- Discussion threads 2006-06-07
- Skype VP unfolds post-eBay roadmap
- Yesterday, I blogged about the official release of Skype for Windows 1.4, an upgrade that lets callers forward incoming Skype calls to another Skype account for free and forward calls to as many as three landline or mobile numbers for as little as 2 cents a minute. The new 1.4...
- Tags: Skype Technologies S.A.
- Blog posts 2005-09-30
- Is Microsoft skirting the issue?
- Is Microsoft skirting the issue?I think it clearly....points to the "coersion" factor of best practices. As posted on the site earlier, Vista's digital encoding/decoding parameters for "Hollywood" media distribution approval is clear coersion, and shamefull I might add.Oh, there are a BUNCH of "rules" that are ...... "great" as...
- Tags: Tools & Techniques, OPEN SOURCE, Microsoft Corp., software, MPAA
- Discussion threads 2005-08-30
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