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	<title><![CDATA[coca-cola co. Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/coca-cola+co..html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to coca-cola co.]]></description>
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		<title><![CDATA[Coca-Cola Israel: "Refresh Your Sprite" With HP Indigo Technology]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1124559]]></link>
		<description><![CDATA[When Coca-Cola Israel decided to run a campaign to refresh its Sprite brand and raise brand awareness, it decided to consult its customers. While consumer market research is a normal practice in brand refreshment, the Coca-Cola team took a wholly different approach: it involved its customers in the design of...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sat, 01 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+indigo.html"><![CDATA[Microsoft Indigo]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
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		<title><![CDATA[Coca-Cola Teaches The World To....]]></title>
		<link><![CDATA[http://blogs.zdnet.com/crm/?p=884]]></link>
		<description><![CDATA["Participating in the community of the consumer."  I love that phrase.Â  That's the way Jim Keyes, Blockbuster CEO described their Facebook group - which is for the most part, despite all our conversations to the contrary, is what most people think of when you say "community" or "social network"...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Jul 2009 11:18:46 -0700</pubDate>
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		<title><![CDATA[Coca-Cola Enterprises Selects Microsoft SharePoint Online to Advance Productivity]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1097821]]></link>
		<description><![CDATA[Coca-Cola Enterprises CCE employs approximately 72,000 people in 431 facilities around the globe. Much of its workforce is mobile with 55,000 vehicles and 2.4 million coolers, vending machines, and beverage dispensers. With increasing competition in the marketplace, CCE needed a more effective way to collaborate with its employees, to increase...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<title><![CDATA[Coca-Cola Enterprises Tackles Competition With Microsoft Online Services]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1097835]]></link>
		<description><![CDATA[Coca-Cola Enterprises CCE is the world's largest marketer, producer, and distributor of non-alcoholic beverages, which they deliver with the industry's most effective marketplace execution. CCE's increasing competition was resulting in declining revenues. This required company executives to launch a new strategic direction, mandating a platform to communicate and engage with...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Coca-Cola Enterprises Embraces Microsoft Software-Plus-Services to Unify Its Workforce]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1097839]]></link>
		<description><![CDATA[Coca-Cola Enterprises CCE employs approximately 72,000 people in 431 facilities around the globe. Much of its workforce is mobile with 55,000 vehicles and 2.4 million coolers, vending machines, and beverage dispensers. With increasing competition in the marketplace, CCE needed a more effective way to collaborate with its employees, to increase...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Fish, Coke, Health?]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=1071]]></link>
		<description><![CDATA[The National Health Museum says it will set up shop a few years from now in my hometown of Atlanta. by Dana Blankenhorn]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Jun 2008 06:50:21 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
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		<title><![CDATA[Ada Coca-Cola Invests in Speed With HighJump Mobile Sales Advantage]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=949893]]></link>
		<description><![CDATA[The Ada Coca-Cola & Dr. Pepper Bottling Company has operated as a family venture since 1905, with five generations working in the business. With routes spread throughout rural Oklahoma, Ada required a mobile application that would streamline its distribution and save preparation time in the warehouse. Ada chose the HighJump...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/highjump+software+inc..html"><![CDATA[HighJump Software Inc.]]></category>
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		<title><![CDATA[Coca-Cola launches new virtual island for its sugar water lovers]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=7277]]></link>
		<description><![CDATA[Coca-Cola is going virtual with an Internet island shaped like a Coke bottle were I presume Coke fans from the analog world can express their passion for the brand.    In a New York Times story on the virtual island, called CC Metro, Carol Kruse, vice president for...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 07 Dec 2007 13:42:12 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
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		<title><![CDATA[Coca-Cola video clip-culture 'craziness']]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=41726&messageID=770709&start=0]]></link>
		<description><![CDATA[Coca-Cola video clip-culture 'craziness'http://www.analogstereo.com/isuzu_trooper_owners_manual.htmhttp://www.analogstereo.com/isuzu_trooper_owners_manual.htm]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 02 Dec 2007 18:19:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate communications]]></category>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<title><![CDATA[Coca-Cola Enterprises Transforms Business: Integration with Video]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=335400]]></link>
		<description><![CDATA[Coca Cola describes the 'perfect storm' for the use of video and audio over IP networks. ]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 13 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<title><![CDATA[Facebook's ad system: Give Coca-Cola a hug]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-10532_22-174585.html]]></link>
		<description><![CDATA[Facebook rolled out its ad system, which combines branding, social networking and some viral buzz. by Larry Dignan]]></description>
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		<pubDate>Fri, 09 Nov 2007 06:58:27 -0800</pubDate>
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		<title><![CDATA[Fat and happy (Facebook's Ad system: Give Coca-Cola a hug)]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=40725&messageID=753019&start=0]]></link>
		<description><![CDATA[Fat and happy (Facebook's Ad system: Give Coca-Cola a hug)Have a look at Coca Cola's profile page...Folk are already posting messages on the wall saying how they prefer Pepsi .... its going to be interseting to see how they deal with that... are they going to edit / remove the...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 07 Nov 2007 07:51:00 -0800</pubDate>
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		<title><![CDATA[Facebook launches its ad platform; Coca-Cola as friend?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=40717&messageID=752620&start=0]]></link>
		<description><![CDATA[Facebook launches its ad platform; Coca-Cola as friend?Marketers to users - get paid to use FacebookIf marketers want the right to spam me on Facebook or any other Sonet for that matter they should pay me.  If my node on the Social Graph is worth some moolah to marketers,...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 06 Nov 2007 15:51:00 -0800</pubDate>
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		<title><![CDATA[Facebook launches its ad platform; Coca-Cola as friend?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=6910]]></link>
		<description><![CDATA[Facebook on Tuesday announced its long awaited advertising system, dubbed Facebook Ads.    According to the company's statement, Facebook Ads will allow "businesses to connect with users and target advertising to the exact audiences they want."    Facebook CEO Mark Zuckerberg outlined how the company has...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Nov 2007 12:07:34 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[Coca-Cola Enterprises Accelerates Executive Communications]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=362022]]></link>
		<description><![CDATA[Coca-Cola Enterprises CCE began as an amalgamation of different independent bottling companies. Coca-Cola Enterprises wanted to quickly communicate company's new strategic direction and develop common vocabulary to ensure consistency of messaging. The challenge was to enable CEO to create personal connection with employees. As a solution the company developed internal...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sat, 01 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/video+on+demand+%2528vod%2529.html"><![CDATA[Video On Demand (VoD)]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[Dell calls on HP to investigate spying charges]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=34490&messageID=635107&start=0]]></link>
		<description><![CDATA[Dell calls on HP to investigate spying chargesWhat trade secrets?What does Dell have that HP doesn't? Nothing, so far as I'm aware...MS is Dell's brain!All of this is about lowlifes spying on ea other.http://fakesteveballmer.blogspot.com/It's clearPrinter trade secrets.Yes, I know.  Your statement is based on the assumption that Dell has...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 01 Jun 2007 15:21:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/printers.html"><![CDATA[Printers]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/hewlett-packard+co..html"><![CDATA[Hewlett-Packard Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/trade+secret.html"><![CDATA[trade secret]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">KO,DELL,HPQ,MSFT</category>
	</item>
	<item>
		<title><![CDATA[mycoke Friends List 1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=772183]]></link>
		<description><![CDATA[Know whos online faster with the mycoke Friends List widget. But before you use it, youll need to fill out your friends list at Cokestudios.   ]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Tue, 10 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[mycoke Message Board 1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=772185]]></link>
		<description><![CDATA[Leave messages for your friends when youre not in your studio, right from your desktop. Download the widget, then go to mycokerewards.com to get the message board furni for your studio. It takes 12 points to get the message board.   ]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Tue, 10 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/message+board.html"><![CDATA[Message Board]]></category>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[Coca-Cola Music Widget 2 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=771743]]></link>
		<description><![CDATA[Music lovers now can start each day with positive vibes and discover fresh new bands with free music downloads from the Coca-Cola Music Widget. It cannot get any better than this one; every day a new song is added to the Coca-Cola Music Widget. The songs of the last 5...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 04 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/music.html"><![CDATA[Music]]></category>
		<category domain="http://updates.zdnet.com/tags/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[Coca-Cola video clip-culture 'craziness']]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=785]]></link>
		<description><![CDATA[Coca-cola: If you cant beat em, join em, video clip culture, that is.In June, Coca-cola dismissed the Diet Coke & Mentos videos as &ldquo;an entertaining phenomenon," saying "We would hope people want to drink [Diet Coke] more than try experiments with it." The company found the "craziness with Mentos ......]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 18 Dec 2006 09:45:23 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[video]]></category>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/diet+coke.html"><![CDATA[Diet Coke]]></category>
		<category domain="http://updates.zdnet.com/tags/mentos.html"><![CDATA[Mentos]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
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