coca-cola co. Resources on ZDNet

ZDNet Resources

Coca-Cola launches new virtual island for its sugar water lovers: Coca-Cola is going virtual with an Internet island shaped like a Coke bottle were I presume Coke fans from the analog world can express their passion for the brand. In a New York Times story on the virtual island, called CC Metro, Carol Kruse, vice president for...; Tags: Coca-Cola Co., CC Metro, CC Metro Environment, Branding, Marketing, Dan Farber; Blog posts 2007-12-07
Coca-Cola video clip-culture 'craziness': Coca-Cola video clip-culture 'craziness'http://www.analogstereo.com/isuzu_trooper_owners_manual.htmhttp://www.analogstereo.com/isuzu_trooper_owners_manual.htm; Tags: Corporate communications, Coca-Cola Co., video; Discussion threads 2007-12-02
Coca-Cola Enterprises Transforms Business: Integration with Video: Coca Cola describes the 'perfect storm' for the use of video and audio over IP networks.; Tags: Coca-Cola Co., Video, Cisco Systems Inc., Integration, Corporate Communications, Networking, Marketing; Webcasts 2007-11-13
Facebook's ad system: Give Coca-Cola a hug: Facebook rolled out its ad system, which combines branding, social networking and some viral buzz. by Larry Dignan; Tags: Facebook, Advertisement, Coca-Cola Co., Larry Dignan, screenshots, advertising, social networking; Image galleries 2007-11-09
Fat and happy (Facebook's Ad system: Give Coca-Cola a hug): Fat and happy (Facebook's Ad system: Give Coca-Cola a hug)Have a look at Coca Cola's profile page...Folk are already posting messages on the wall saying how they prefer Pepsi .... its going to be interseting to see how they deal with that... are they going to edit / remove the...; Tags: Social networking, Coke, PepsiCo, advertisement, Facebook Ad, Coca-Cola Co., Facebook; Discussion threads 2007-11-07

Facebook launches its ad platform; Coca-Cola as friend?: Facebook launches its ad platform; Coca-Cola as friend?Marketers to users - get paid to use FacebookIf marketers want the right to spam me on Facebook (or any other Sonet for that matter) they should pay me. If my node on the Social Graph is worth some moolah to marketers,...; Tags: Facebook, ad platform, advertisement, Coca-Cola Co.; Discussion threads 2007-11-06
Facebook launches its ad platform; Coca-Cola as friend?: Facebook on Tuesday announced its long awaited advertising system, dubbed Facebook Ads. According to the company's statement, Facebook Ads will allow "businesses to connect with users and target advertising to the exact audiences they want." Facebook CEO Mark Zuckerberg outlined how the company has...; Tags: Facebook, Advertisement, Coca-Cola Co., Beacon, Ad System, Larry Dignan; Blog posts 2007-11-06
Dell calls on HP to investigate spying charges: Dell calls on HP to investigate spying chargesWhat trade secrets?What does Dell have that HP doesn't? Nothing, so far as I'm aware...MS is Dell's brain!All of this is about lowlifes spying on ea other.http://fakesteveballmer.blogspot.com/It's clearPrinter trade secrets.Yes, I know. Your statement is based on the assumption that Dell has...; Tags: Printers, Storage, Microsoft Corp., Dell Computer Corp., Hewlett-Packard Co., Coca-Cola Co., trade secret; Discussion threads 2007-06-01
mycoke Friends List (widget): Know whos online faster with the mycoke Friends List widget. But before you use it, youll need to fill out your friends list at Cokestudios.; Tags: Coca-Cola Co.; Software downloads 2007-04-10
mycoke Message Board (widget): Leave messages for your friends when youre not in your studio, right from your desktop. Download the widget, then go to mycokerewards.com to get the message board furni for your studio. It takes 12 points to get the message board.; Tags: Message Board, Coca-Cola Co.; Software downloads 2007-04-10
Coca-Cola Music Widget (widget): Music lovers now can start each day with positive vibes and discover fresh new bands with free music downloads from the Coca-Cola Music Widget. It cannot get any better than this one; every day a new song is added to the Coca-Cola Music Widget. The songs of the last 5...; Tags: Coca-Cola Co., Music, Podcasts, Digital Music, Internet, Personal Technology; Software downloads 2007-04-04
Coca-Cola video clip-culture 'craziness': Coca-cola: If you cant beat em, join em, video clip culture, that is.In June, Coca-cola dismissed the Diet Coke & Mentos videos as “an entertaining phenomenon," saying "We would hope people want to drink [Diet Coke] more than try experiments with it." The company found the "craziness with Mentos ......; Tags: video, Coca-Cola Co., Diet Coke, Mentos; Blog posts 2006-12-18
Coca-Cola: Will Google Sponsored Video really sell cases of Coke?: Coca-Cola: Will Google Sponsored Video really sell cases of Coke?do billboards really sell cases of Coke? [end]do billboards really sell cases of Coke?RE: Coca-Cola: Will Google Sponsored Video really sell cases of Coke?http://www.analogstereo.com/peugeot_806_owners_manual.htm; Tags: Corporate communications, Coke, Google Sponsored Video, Coca-Cola Co., Google Inc., video; Discussion threads 2006-11-08
Coca-Cola: Will Google Sponsored Video really sell cases of Coke?: “Nothing happens till something is sold,” was the bottom-line assessment of John Stichweh, Director, Global Interactive Marketing, Coca Cola Company, at the "Marketing Mashups: Navigating Consumer-Driven Marketing” panel at Ad:tech today.Newly arrived at Coca-Cola, but a seasoned P & G veteran, Stichweh’s real world focus on corporate objectives for playing...; Tags: Web 2.0, Media, Advertising, Culture, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Marketing, Self-Promotion, Social Networking, Social Media; Blog posts 2006-11-08
Why tech companies hate the blogosphere: Why tech companies hate the blogosphereYou know the saying Russell[i]"Loose lips sink ships."[/i] ;)One word: OsbourneTheir desire for secrecy is understandable, given the fate of any computer company who has knowledge of a new product slip out too early. It means the death of any sales of any...; Tags: Blogging, Strategy, Operating systems, Coca-Cola Co., Apple Inc., Microsoft Corp., blogosphere; Discussion threads 2006-04-24
Top global brands: Coca-Cola, Microsoft, IBM, GE, Intel, Nokia: Business Week and InterBrand published the results of 2005 global brand survey. Coca-ColaMicrosoftIBMGEIntelNokiaDisneyMcDonald'sToyotaMarlboroMercedes-BenzCitiHewlett-PackardAmerican ExpressGilletteBMWCisco Systems Louis VuittonHondaSamsung; Tags: Microsoft Corp., brand, Coca-Cola Co., General Electric Co., Nokia Corp., IBM Corp., Intel Corp.; Blog posts 2005-08-02
Google, EFF rally in trademark case: Google, EFF rally in trademark caseI see it this wayThis is how I see trademarks. Suppose I'm Pepsi-Cola, and I tell the advertising agency to take out a page in the New York Times: "Pepsi-Cola. It's like Coca-Cola, only better." So, has trademark been infringed? And...; Tags: Advertising & Promotion, Pepsi-Cola, Coca-Cola Co., advertisement, Electronic Frontier Foundation, Google Inc.; Discussion threads 2004-02-25
Mobile Marketing Association (MMA) Case Study: Turkcell & 121Metre: The goals were to use Coca-Cola F1 Istanbul Grand Prix sponsorship to increase sales. Coca-Cola was the sponsor of the first ever Istanbul Grand Prix, a curios event for the whole customer base. In-store sales as well as repurchases have increased substantially during the campaign. Moreover, the Coca-Cola sponsorship of...; Tags: Coca-Cola Co., Mobile, Mobile Marketing, Turkcell, Advertising & Promotion, Sales Strategy, Marketing, Sales; Case studies
Coca-Cola Femsa, S.A. de C.V. Achieves High Performance With Oracle Database: Coca-Cola Femsa, S.A. de C.V. is the largest bottler of Coca-Cola trademark beverages - such as Coca-Cola, Sprite, Fanta, Lift - in Latin America. The company wanted to boost performance of application server infrastructure. The challenge was to assure the availability of the new enterprise resource planning system and choose...; Tags: Coca-Cola Co., Oracle Corp., High-performance, Oracle Database, Enterprise Resource Planning (ERP), Databases, Storage, Enterprise Software, Application Servers, Middleware, Software, Data Management, Hardware; Case studies

Additional Resources

Apotheker goes for theatrics; Kagermann the details: SAP co-CEO Leo Apotheker had a simple message in his keynote Tuesday: It's all about the business network, which consists of companies, suppliers, customers and all the data that flows between them. And to be in that network you need SAP. Sound...; Tags: SAP AG, Leo Apotheker, Apotheker, Coca-Cola Enterprise, Sales Strategy, Sales Force Management, Service-Oriented Architecture (SOA), Enterprise Software, Sales, Web Services, Software, Larry Dignan; Blog posts 2008-05-06

BNET Industries

Coca-Cola Co.: Coca-Cola is a global manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. Co. also manufactures, distributes and markets some finished beverages. Co. primarily...; Coca-Cola Co. company page on BNET »