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Coca-Cola Israel: "Refresh Your Sprite" With HP Indigo Technology: When Coca-Cola Israel decided to run a campaign to refresh its Sprite brand and raise brand awareness, it decided to consult its customers. While consumer market research is a normal practice in brand refreshment, the Coca-Cola team took a wholly different approach: it involved its customers in the design of...; Tags: Brand, Microsoft Indigo, Coca-Cola Co., Hewlett-Packard Co., Branding, Marketing; Case studies 2009-08-01
Coca-Cola Teaches The World To....: "Participating in the community of the consumer." I love that phrase.Â That's the way Jim Keyes, Blockbuster CEO described their Facebook group - which is for the most part, despite all our conversations to the contrary, is what most people think of when you say "community" or "social network"...; Tags: Facebook, Fan, Coca-Cola Co., Beverage, Customer, Machine, Coke, Coca-Cola Freestyle, Food & Beverage, RFID, Manufacturing, Wireless And Mobility, Security, Biometrics, Paul Greenberg; Blog posts 2009-07-15
Coca-Cola Enterprises Selects Microsoft SharePoint Online to Advance Productivity: Coca-Cola Enterprises CCE employs approximately 72,000 people in 431 facilities around the globe. Much of its workforce is mobile with 55,000 vehicles and 2.4 million coolers, vending machines, and beverage dispensers. With increasing competition in the marketplace, CCE needed a more effective way to collaborate with its employees, to increase...; Tags: Coca-Cola Co., Microsoft SharePoint, Beverage, Online Meeting, Microsoft Corp., Web Conferencing, Collaboration, Food & Beverage, Sales Strategy, Groupware, Internet, Manufacturing, Sales, Enterprise Software, Software; Case studies 2009-06-01
Coca-Cola Enterprises Tackles Competition With Microsoft Online Services: Coca-Cola Enterprises CCE is the world's largest marketer, producer, and distributor of non-alcoholic beverages, which they deliver with the industry's most effective marketplace execution. CCE's increasing competition was resulting in declining revenues. This required company executives to launch a new strategic direction, mandating a platform to communicate and engage with...; Tags: Coca-Cola Co., Microsoft Corp., CCE, Groupware, Collaboration, Food & Beverage, Instant Messaging, Enterprise Software, Software, Manufacturing, Internet, Online Communications; Case studies 2009-06-01
Coca-Cola Enterprises Embraces Microsoft Software-Plus-Services to Unify Its Workforce: Coca-Cola Enterprises CCE employs approximately 72,000 people in 431 facilities around the globe. Much of its workforce is mobile with 55,000 vehicles and 2.4 million coolers, vending machines, and beverage dispensers. With increasing competition in the marketplace, CCE needed a more effective way to collaborate with its employees, to increase...; Tags: Coca-Cola Co., Beverage, Online Meeting, Microsoft Corp., Workforce, Web Conferencing, Collaboration, Food & Beverage, Sales Strategy, Recruitment & Selection, Workforce Management, Payroll Solutions, Internet, Manufacturing, Sales, Human Resources; Case studies 2009-06-01

Fish, Coke, Health?: The National Health Museum says it will set up shop a few years from now in my hometown of Atlanta. by Dana Blankenhorn; Tags: Coca-Cola Co., Health Care, Museum, National Health Museum, Vertical Industries, Benefits, Healthcare, Telephony, Telecom & Utilities, Enterprise Software, Software, Human Resources, Networking, Dana Blankenhorn; Blog posts 2008-06-19
Ada Coca-Cola Invests in Speed With HighJump Mobile Sales Advantage: The Ada Coca-Cola & Dr. Pepper Bottling Company has operated as a family venture since 1905, with five generations working in the business. With routes spread throughout rural Oklahoma, Ada required a mobile application that would streamline its distribution and save preparation time in the warehouse. Ada chose the HighJump...; Tags: Coca-Cola Co., HighJump Software Inc., Ada, Programming Languages, Software Development, Software/Web Development; Case studies 2008-05-01
Coca-Cola launches new virtual island for its sugar water lovers: Coca-Cola is going virtual with an Internet island shaped like a Coke bottle were I presume Coke fans from the analog world can express their passion for the brand. In a New York Times story on the virtual island, called CC Metro, Carol Kruse, vice president for...; Tags: Coca-Cola Co., CC Metro, CC Metro Environment, Branding, Marketing, Dan Farber; Blog posts 2007-12-07
Coca-Cola video clip-culture 'craziness': Coca-Cola video clip-culture 'craziness'http://www.analogstereo.com/isuzu_trooper_owners_manual.htmhttp://www.analogstereo.com/isuzu_trooper_owners_manual.htm; Tags: Corporate communications, Coca-Cola Co., video; Discussion threads 2007-12-02
Coca-Cola Enterprises Transforms Business: Integration with Video: Coca Cola describes the 'perfect storm' for the use of video and audio over IP networks.; Tags: Coca-Cola Co., Video, Cisco Systems Inc., Integration, Corporate Communications, Networking, Marketing; Webcasts 2007-11-13
Facebook's ad system: Give Coca-Cola a hug: Facebook rolled out its ad system, which combines branding, social networking and some viral buzz. by Larry Dignan; Tags: Facebook, Advertisement, Coca-Cola Co., Larry Dignan, screenshots, advertising, social networking; Image galleries 2007-11-09
Fat and happy (Facebook's Ad system: Give Coca-Cola a hug): Fat and happy (Facebook's Ad system: Give Coca-Cola a hug)Have a look at Coca Cola's profile page...Folk are already posting messages on the wall saying how they prefer Pepsi .... its going to be interseting to see how they deal with that... are they going to edit / remove the...; Tags: Social networking, Coke, PepsiCo, advertisement, Facebook Ad, Coca-Cola Co., Facebook; Discussion threads 2007-11-07
Facebook launches its ad platform; Coca-Cola as friend?: Facebook launches its ad platform; Coca-Cola as friend?Marketers to users - get paid to use FacebookIf marketers want the right to spam me on Facebook or any other Sonet for that matter they should pay me. If my node on the Social Graph is worth some moolah to marketers,...; Tags: Facebook, ad platform, advertisement, Coca-Cola Co.; Discussion threads 2007-11-06
Facebook launches its ad platform; Coca-Cola as friend?: Facebook on Tuesday announced its long awaited advertising system, dubbed Facebook Ads. According to the company's statement, Facebook Ads will allow "businesses to connect with users and target advertising to the exact audiences they want." Facebook CEO Mark Zuckerberg outlined how the company has...; Tags: Facebook, Advertisement, Coca-Cola Co., Beacon, Ad System, Larry Dignan; Blog posts 2007-11-06
Coca-Cola Enterprises Accelerates Executive Communications: Coca-Cola Enterprises CCE began as an amalgamation of different independent bottling companies. Coca-Cola Enterprises wanted to quickly communicate company's new strategic direction and develop common vocabulary to ensure consistency of messaging. The challenge was to enable CEO to create personal connection with employees. As a solution the company developed internal...; Tags: Coca-Cola Co., Video On Demand (VoD), Personal Technology, Home Entertainment; Case studies 2007-09-01
Dell calls on HP to investigate spying charges: Dell calls on HP to investigate spying chargesWhat trade secrets?What does Dell have that HP doesn't? Nothing, so far as I'm aware...MS is Dell's brain!All of this is about lowlifes spying on ea other.http://fakesteveballmer.blogspot.com/It's clearPrinter trade secrets.Yes, I know. Your statement is based on the assumption that Dell has...; Tags: Printers, Storage, Microsoft Corp., Dell Computer Corp., Hewlett-Packard Co., Coca-Cola Co., trade secret; Discussion threads 2007-06-01
mycoke Friends List 1 (Windows): Know whos online faster with the mycoke Friends List widget. But before you use it, youll need to fill out your friends list at Cokestudios.; Tags: Coca-Cola Co., Microsoft Windows, Operating Systems, Software; Software downloads 2007-04-10
mycoke Message Board 1 (Windows): Leave messages for your friends when youre not in your studio, right from your desktop. Download the widget, then go to mycokerewards.com to get the message board furni for your studio. It takes 12 points to get the message board.; Tags: Message Board, Coca-Cola Co., Microsoft Windows; Software downloads 2007-04-10
Coca-Cola Music Widget 2 (Windows): Music lovers now can start each day with positive vibes and discover fresh new bands with free music downloads from the Coca-Cola Music Widget. It cannot get any better than this one; every day a new song is added to the Coca-Cola Music Widget. The songs of the last 5...; Tags: Coca-Cola Co., Music, Podcasts, Microsoft Windows, Digital Music, Internet, Operating Systems, Software, Personal Technology; Software downloads 2007-04-04
Coca-Cola video clip-culture 'craziness': Coca-cola: If you cant beat em, join em, video clip culture, that is.In June, Coca-cola dismissed the Diet Coke & Mentos videos as “an entertaining phenomenon," saying "We would hope people want to drink [Diet Coke] more than try experiments with it." The company found the "craziness with Mentos ......; Tags: video, Coca-Cola Co., Diet Coke, Mentos; Blog posts 2006-12-18