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- Deploying and managing online communities: Who, how and why?
- Deploying and managing online communities: Who, how and why?Read the book Groundswell by Charlene Li and Josh BernoffRead the book Groundswell if you want great insight into how to do this properly and there are also lots of case studies and stats in the book.In respect of the product ratings...
- Tags: Groundswell, Dell Computer Corp., Direct2Dell
- Discussion threads 2008-09-04
- Houston we have a problem
- Regular readers don't need me to repeat the oft held view that enterprise wide application implementation is often slow, cumbersome and expensive. But are we really getting anything out of it at the end of the day other than some marginal cost efficiency? Rather than throw brickbats at any particular...
- Tags: Customer Service, Houston, Sam Lawrence, CIOs/CTOs, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Dennis Howlett
- Blog posts 2008-07-10
- XP era ends: Will Vista step up?
- XP era ends: Will Vista step up?All software eventually expires and is upgraded.The operating system is no different.Personally, I think that this entire conversation has been missing the point.Most people, by which I mean consumers not IT staff, don't care what operating system is on their computer. They will use...
- Tags: Service Pack 1, Microsoft Windows XP, Microsoft Windows Vista, operating system
- Discussion threads 2008-06-16
- Semantic Web enables innovative steps at Reuters
- Global news agency Reuters is one of those venerable organisations that it's hard not to respect. Superficially, at least, it would be easy to assume them to be an organisation whose days must surely be numbered in a world where the data they used to monetise is increasingly available on...
- Tags: Web, ClearForest Corp., Reuters Ltd., Calais API, Podcasts, Semantic Web, Channel Management, Internet, Marketing, Paul Miller
- Blog posts 2008-03-11
- Microsoft memo: Windows 7 and Windows Live to be even more tightly joined at the hip
- Microsoft memo: Windows 7 and Windows Live to be even more tightly joined at the hipBundlingStandard predatory monopoly technique. Help us EU, help us!Why can't they give us a clean OS.Rolling all of their ideas for apps into the OS is why we have their bloatware to begin with. ...
- Tags: Operating systems, Microsoft Office, Microsoft Windows, Microsoft Corp., Microsoft Windows 7, Microsoft Windows Live
- Discussion threads 2008-01-23
- Vendor relationship management: viable or theory?
- While at LeWeb3, I caught Doc Searls session entitled "Turning the tables: What happens when the users are in charge." Doc is co-author of The Cluetrain Manifesto and widely regarded as a leading thinker on customer relationships. Susan Kish at LunchoverIP does an excellent job bullet pointing Doc's presentation....
- Tags: Health Insurance, Theory, Idea, Health Care, Vendor Relationship Management, Doc, E-lance, Business Reality, Ed, Jarvis, Benefits, Healthcare, Vertical Industries, Insurance, Human Resources, Enterprise Software, Software, Business Operations, Corporate Insurance, Dennis Howlett
- Blog posts 2007-12-17
- Finding conversational marketing's heartbeat
- Eight years ago, Chris Locke, Rick Levine, Doc Searls, and David Weinberger presented the The Cluetrain Manifesto, which came up with the phrase that in the Internet age "markets are conversations." Now Peter Hirshberg, chairman of Technorati, and Steve Hayden, vice-chairman of Ogilvy & Mather...
- Tags: Conversation, Marketing, Advertisement, Brand, Conversational Marketing, Dan Farber
- Blog posts 2007-09-12
- Forrester's George Colony: Customers are in control
- Forrester CEO George Colony has some advice for CEOs about customer relationship management and the correct attitude to win friends and influence enemies in the corporate world.It's now a two-way conversation. Listen, respond and talk intelligently. Stop dictating to customers. It's your customers, not you, who have the power.In a...
- Tags: Web, Customer, CEO, Forrester Research Inc., Dan Farber
- Blog posts 2007-08-08
- Facebook infltrating the enterprise: the ups and downs
- My colleagues at Enterprise Irregulars are not your typical Facebook demographic. Heck, I can't even make the top end 40-49 age group. But that doesn't stop us from arguing whether Facebook and other forms of social media are appropriate for enterprise usage and if so, where they fit.Some of us...
- Tags: Social networking, Social software, Enterprise applications
- Blog posts 2007-07-29
- Skeptical reader: Andrew Keen's big ideas
- On the last afternoon of the Supernova Conference, David Weinberger and fellow ZD Net blogger Andrew Keen, debated the question, "Disorder: Feature or Bug?" Unfortunately, they didn't actually manage to demonstrate a definitive answer to that question, because all we learned was that they disagreed. Chris Heuer took notes. Keen,...
- Tags: Business &, Technology
- Blog posts 2007-06-28
- The webification of advertising
- The webification of advertisingThere's another pin for the bubbleThe more you push advertising on people, the more they push back. My browser is tied down against anything I didn't ask for, I dropped broadcast and cable TV because it's just not worth it.Dis-intermediationHi Dennis:I think this is a real phenomena...
- Tags: advertisement
- Discussion threads 2007-05-18
- Oracle blogs--an attention free zone
- Guest Post: My fellow Enterprise Irregular, drama critic of the enterprise software industry, advisor to the software developers and marketers and inveterate blogger Dennis Howlett responds to a post by Oracle Technology Networks editor-in-chief complaining that his company doesnt get enough love from the blogosphere crowd. Justin Kestelyn, Oracle Technology...
- Tags: SAP, Oracle, General, Blogging
- Blog posts 2007-04-30
- Iconoclasm in the global village
- Blogger Boyd Stowe, who loves "social tools", doesnt love me (Ive actually got very nice social tools, especially after a few beers). In response to an essay I published this week on the Britannica website, which was critical of the Cluetrain Manifestos 4 sacred Cs: "community", "conversation", "customer" and "citizenship"...
- Tags: Uncategorized
- Blog posts 2007-04-14
- Blogs and thick skin
- Kathy Sierras bad day is raining all over the Web. Theres a sickening lull in debate going on as people react with the kind of horror reserved for mock outrage similar to Casablancas Captain Renault: "Im shocked, shocked to find out theres gambling going on here!" Amazingly, there are jerks...
- Tags: Chris Locke, Kathy Sierra, blogging, Sierra, jerk, blog
- Blog posts 2007-03-27
- Vendor Relationship Management and The Support Economy
- When I read The Support Economy a few years ago, it resonated in a Cluetrain-esque sort of way. If I recall correctly, one of its main premises is that due to the considerable pain presently involved in managing ones relationships with vendors, an economic shift would take place around...
- Tags: Attention, Trust, Marketing, Licenses, Identity, Advertising
- Blog posts 2006-12-15
- Podcast content portals -- more like strip malls
- I replied to a few blogs on PodTechs Robert Scobles musings on the notion of "content malls." Im not sure the current iteration of these "malls" will work very well. They are creating a cycle that promotes a mass audience approach to what will become decreasing quality of content, given...
- Tags: Home, Web Technology, Podcasts, Silicon Valley, Wall Street, mall, Web
- Blog posts 2006-11-12
- Media tipping point? NBC slashes jobs, costs; says "it's not our fault" (it's no joke)
- The Mercs Charlie McCollum writes: How bad are things at NBC?....Well, Jay Leno said on "The Tonight Show late last week that things are so bad, ``our interns are calling Mark Foley, looking for work. He also asked guest Howie Mandel, host of "Deal or No Deal, whether as...
- Tags: NBC
- Blog posts 2006-10-23
- Calculating the ROI of corporate blogging
- Charlene Li of Forrester is working on a framework for measuring the ROI of blogging for organization, especially those that are concerned about the possible risks of have less control over information flow. Among the benefits she cites are lower-cost public relations, reaching influential enthusiast communities, increased responsiveness to consumer...
- Tags: Public relations, ROI/TCO, blogging, ROI
- Blog posts 2006-10-03
- What are we talking about when we talk about CGM?
- What are we talking about when we talk about CGM?That quote was me, restating a quote fromDavid Weinberger, from Cluetrain Manifesto.thanks!Craigcraig@craigslist.orgThanks for the confirmation, CraigDavid, I believe, would point out that the phrase was Doc Searls, Chris Locke and Rick Levine, too...I think your point about technology needing to be...
- Tags: CGM, Craig
- Discussion threads 2006-06-25
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