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- Interactive Advertising Bureau CEO on click fraud in 'Real Deal' exclusive interview
- Greg Stuart is the CEO & President of the Interactive Advertising Bureau IAB, the leading association for the interactive advertising and marketing industry. The IAB represents over 250 companies responsible for selling over 86% of online advertising in the United States, including AOL, CNET, Google, MSN, Walt Disney Internet Group,...
- Tags: advertisement, Click Measurement Guidelines, Donna Bogatin, Interactive Advertising Bureau
- Blog posts 2006-10-02
Additional Resources
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising
- Blog posts 2007-03-01
- Yahoo click fraud initiatives: Exclusive update
- Last June, in conjunction with an impending settlement of a class action lawsuit filed in the U.S. District Court in Los Angeles by Checkmate Strategic Group, Inc. alleging breach of contract and unfair business practices, Yahoo made a public commitment to a multi-prong effort to further strengthen its anti-click fraud...
- Tags: Business Models, Legal, Government, Click Fraud, Yahoo! Inc., Class Persons
- Blog posts 2007-01-10
- Can Yahoo 'stay ahead' of click fraud?
- In “Google, Yahoo on click fraud audits: look to the IAB” I recount my exchange with Google and Yahoo, during the click fraud panel at Search Engine Strategies conference last August, asking the companies to commit not only to the Interactive Advertising Bureau IAB “Click Measurement Guidelines,” but to the...
- Tags: click fraud, Yahoo! Inc., advertiser
- Blog posts 2007-01-08
- Click fraud: $150,000 solution in 2007?
- Click fraud has caught the eye of the National Science Foundation.The Division of Industrial Innovation and Partnerships awarded a one-year grant of $149,923 for development of a “real-time Collaborative Click Fraud Detection and Prevention System,” as part of its Small Business Technology Transfer STTR program.The STTR is a Small Business...
- Tags: ROI, Click Fraud, Yahoo, Google, Search, small business, program.The STTR
- Blog posts 2006-12-28
- Google and click fraud: As wholesome as milk?
- In “Microsoft vs. Google: Who wins,” I put forth that Google is winning the PR battle, hands down, trumping Microsoft, Yahoo, AOL…in mainstream media.Google also is playing a good PR game in the blogosphere, as evidenced by today’s marketing pitch for Google’s “rigorous filters” against click fraud, presented courtesy of...
- Tags: Google Inc., ROI, Click Fraud, Google, Legal, Search, Advertising
- Blog posts 2006-12-11
- Who can stop click fraud? Legitimate advertisers
- Today’s Washington Post ‘Click fraud’ Threatens Foundation of Web Ads,” is the latest mainstream media “expose” on search advertisers being billed for intentionally “invalid clicks,” or click fraud. Similar to the last mainstream media click fraud “expose” offered up by Business Week (see my “PR the antidote to click...
- Tags: Interactive Advertising Bureau, advertiser, click fraud
- Blog posts 2006-10-22
- Media Rating Council: Click audits support advertiser 'Bill of Rights'
- The Interactive Advertising Bureau IAB believes “industry driven auditing and certification” of the measurement and counting of clicks, including the identification of invalid clicks and/or fraudulent clicks, is essential for industry transparency and accountability, according to Greg Stuart, IAB CEO & President.Stuart discussed the IAB’s recent formation of an industry-wide...
- Tags: Media Rating Council
- Blog posts 2006-10-06
- Google, Yahoo click fraud audits: When will advertisers demand them?
- Google and Yahoo PR machines are convincing advertisers that click fraud is “under control.” A search engine telling an advertiser that click fraud is “under control” in its Pay Per Click account without allowing the advertiser to independently audit the engine’s claim, however, is as cavalier as saying, “don’t worry,...
- Tags: click fraud, Yahoo! Inc., advertiser
- Blog posts 2006-08-25
- Google, Yahoo on click fraud audits: look to the IAB
- In “Google on commitment to click fraud audits: no specifics, no timeframe” earlier today, I reviewed my exchange with Google and Yahoo during a public Q & A at an industry event August 8 regarding the companies willingness to “commit not only to the Interactive Advertising Bureau IAB ‘Click Measurement...
- Tags: click fraud audit, Interactive Advertising Bureau, click fraud, Yahoo! Inc.
- Blog posts 2006-08-24
- Google on commitment to click fraud audits: no specifics, no timeframe
- I asked Google during a public Q & A at an industry event August 8 if the company would “commit not only to the Interactive Advertising Bureau IAB ‘Click Measurement Guidelines,’ but to the IAB ‘independent auditing against the complete guidelines’ recommendations as well.” I report on Google’s public response...
- Tags: Google Inc., Interactive Advertising Bureau, auditing
- Blog posts 2006-08-24
- SES on Click Fraud: Industry collaboration, or vested interests?
- Yesterday’s SES panel, “Auditing Paid Listings & Click Fraud Issues,” began with a straight forward review of the legal status of outstanding click fraud lawsuits against leading search engines Google and Yahoo.When John Slade, Yahoo Search Marketing, addressed the audience, he underscored Yahoo’s committment to the recently announced collaborative Interactive...
- Tags: advertiser, click fraud, Donna Bogatin, Google Inc., Interactive Advertising Bureau, search engine, SES
- Blog posts 2006-08-09
- Click Fraud Breaking News: Google, Yahoo agree to independent click fraud audits
- Today, I asked John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety, if their companies would commit to upholding the Interactive Advertising Bureau IAB “auditing and certification recommendations” under development in conjunction with the IAB Click Measurement Guideline initiative.In “Click fraud: Google, Yahoo collaborate on definitions, what...
- Tags: Click, Google Inc., Interactive Advertising Bureau, Yahoo! Inc.
- Blog posts 2006-08-08
- Click fraud: Google, Yahoo collaborate on definitions, what about independent auditors?
- Google has dominated the click fraud news cycle of late and has succeeded in portraying potentially damaging events as positive public relations stories.REVIEW in chronological orderClick fraud: “there is a perfect economic solution, which is to let it happen."Google CEO Dr. Eric Schmidt’s pure economic analysis of the phenomenon and...
- Tags: Yahoo! Inc., Google Inc., click fraud, advertiser
- Blog posts 2006-08-04
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