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ZDNet Dictionary Definition
- Click Fraud
- Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour...
- Full Click Fraud Definition >>
ZDNet Resources
- Beware Google $1 billion click fraud PR campaign
- Beware Google $1 billion click fraud PR campaignIt *IS* partly forgone revenueunless the corresponding amount is reclaimed back from the web publishers being paid for those clicks, which may not be possible in most cases.more refunds to click fraud victims; higher overall cost of advertising due to the loss incurred....
- Tags: public relations, click fraud, advertiser
- Discussion threads 2007-03-06
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising
- Blog posts 2007-03-01
- Is PR the antidote to click fraud?
- Is PR the antidote to click fraud?PR The Antidote StoryWhile your story has some merit, I don't understand why you tapped Steve Rubel who is truly at the forefront of a revolution that is changing PR and its methodology, only to at the end of the story reduce his input...
- Tags: public relations, click fraud
- Discussion threads 2006-09-22
- Is PR the antidote to click fraud?
- Click fraud has “officially” been acknowledged, it is a Business Week cover story, “click fraud, the Dark Side of Online Advertising,” as signaled by Steve Rubel, senior vice president at Edelman, the “largest independent global PR firm,” aka Micro Persuasion.Business Week cites the click fraud point men at both Yahoo...
- Tags: Google Inc., advertiser, click fraud
- Blog posts 2006-09-22
- Click fraud: Google 'estimating invalid clicks', transparency or PR?
- The click fraud battle involves engineering, accounting, and public relations.In “Google to offer advertisers click fraud stats,” CNET reports:Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads.Shuman Ghosemajumder, business product manager for trust and safety...
- Tags: Google Inc., advertiser
- Blog posts 2006-07-26
Additional Resources
- 102 Minutes That Changed America: "Mesh" reporting comes of age
- This week, in commemoration of the 7th anniversary of the terrorist attacks on the World Trade Center, the History Channel is releasing an unusual documentary, entitled "102 Minutes That Changed America". If you are a DIRECTV subscriber and have access to their On Demand service, you can actually download the...
- Tags: Event, Camera, Amateur, Documentary, Corporate Communications, 3G, Marketing, Cellular Phones, Consumer Electronics, Personal Technology, Jason Perlow
- Blog posts 2008-09-07
- To Boldly Go Where No Search Engine Has Gone Before
- Google's new Imaging Satellite aboard a Boeing Delta II Rocket. Source: GeoEye I don't know what it is about rockets, but I don't know a single man, hetero or gay, who isn't extremely turned on or even intimidated by them. I've never seen...
- Tags: Google Inc., Search Engine, Imaging, Satellite, Network Technology, Networking, Jason Perlow
- Blog posts 2008-09-07
- Iceberg: cuts code, evolves your enterprise
- This is a dual post written and posted simultaneously. For the perspective of how Iceberg this benefits student, check the post over at iGeneration. Some bits are the same and used in both entries; ain't easy posting the same thing for different audiences. A few weeks ago...
- Tags: Web, Microsoft .NET, Microsoft SharePoint, Client, Web Site, Workflow, Iceberg, Collaboration, Groupware, Web Site Development, Storage, Enterprise Software, Databases, Software, Internet, Hardware, Data Management, Zack Whittaker
- Blog posts 2008-09-07
- Iceberg for students: developing made simple
- This is a dual post written and posted simultaneously. For the enterprise side of Iceberg, check the post over at Enterprise Alley (that's right readers, I'm cheating on you). Some bits are the same and used in both entries; ain't easy posting the same thing for different audiences. ...
- Tags: Web, Microsoft .NET, Server, Iceberg, Cynicism, Channel Management, Storage, Web 2.0, Databases, Marketing, Hardware, Internet, Enterprise Software, Software, Data Management, Zack Whittaker
- Blog posts 2008-09-07
- Services capability. Check. Financing arm. Check.
- National Wind, the wind development company focused on encouraging local investment and ownership for its wind projects, has completed its purchase of investment banker Delphi Financial. Given how quickly National Wind is signing new projects, the company figured it made sense to acquire its own renewable energy...
- Tags: Turbine, Renewable Energy, Borland Delphi, Financing, Programming Languages, Financial Accounting, Development Tools, Telecom & Utilities, Investment, Software Development, Software/Web Development, Finance, Heather Clancy
- Blog posts 2008-09-06
- The Linux laptop goes to school
- The Linux laptop goes to schoolOn the Mouse Buttons ...[i]Robin’s biggest complaint was the slow response of the mouse buttons. But it’s something you can get used to, she said.[/i]Don't use the mouse buttons they're too slow, instead use the tap, double tap and side scroll features on the touchpad....
- Tags: UNIX, Operating systems, Mice, OPEN SOURCE, Linux, mouse, Linux laptop, laptop computer
- Discussion threads 2008-09-05
- DDoS + Web 2.0 == Buckets o' traffic
- Denial of Service attacks are based upon a simple idea: generate the maximum amount of traffic using the minimum amount of work. At one time this was as simple as sending a spoofed ICMP echo packet to a broadcast address or similar shenanigans. Modern DDoS attacks rely upon...
- Tags: Web, Web 2.0, Network, Distributed Denial Of Service, Social Networking, Security, Online Communications, Marketing, Advertising & Promotion, Adam O\'Donnell
- Blog posts 2008-09-05
- From meme to paperback: Barack Obama is your new bicycle
- Besides Chuck Norris, and the Rickroll, Internet memes rarely go mainstream. But San Francisco native Matthew Honan managed to accomplish that feat — he built a simple website that randomly display acts of kindness from presidential candidate Barack Obama. Honan...
- Tags: Bicycle, Web Site, Web Site Development, Internet, Web Technology, Andrew Mager
- Blog posts 2008-09-05
- 2011, A News Odyssey: Digg-ing Meets Up With Digging
- The crossover is close. The Internet is poised to overtake the newspaper industry in total size as an advertising medium. And the question is whether it can also overtake it as a news medium. Says here, the year will be 2011. That is likely to be when...
- Tags: Revenue, Advertisement, Internet Advertising, News, Governor, Internet, Operational Accounting, Finance, Tom Steinert-Threlkeld
- Blog posts 2008-09-05
- The Office (2.0): No paper? No problem.
- I think I may have been the only person at this week's Office 2.0 conference using - gasp! - a pen and paper. There was no program "book" when I registered - the agenda was online only. And none of the exhibitors handed out press releases on paper - though...
- Tags: Document, Microsoft PowerPoint, Appirio, SlideRocket, Digital Signatures, Collaboration, Productivity, Groupware, Fax, Microsoft Office, Security, Enterprise Software, Software, Office Suites, Sam Diaz
- Blog posts 2008-09-05
- The Importance of Dissent
- The Importance of Dissentwould be nice...It would be nice if we could "shout from the rooftops" without fear of reprisal. In reality, with most companies, the options are "jump ship" or "keep your mouth shut and do as you're told".It's hard to disagree publicly with your companyI agree with you...
- Tags: Drizzle, Mat, open source
- Discussion threads 2008-09-05
- Google Chrome vulnerabilities starting to pile up
- Google Chrome vulnerabilities starting to pile upGoogle Chrome vulnerabilities starting to pile upFile this in the "No Surprise" category. The shoddy programming at Google which has been reflected on many of their applications and services should come as no surprise to anyone on Chrome. Google is trying to live...
- Tags: SECURITY, Google Chrome vulnerability, Google Inc., Google Chrome, vulnerability, Chrome, programming
- Discussion threads 2008-09-05
- Google Chrome vulnerabilities starting to pile up
- [ UPDATE: See below for Google's official response to these issues ] Security vulnerabilities in the new Google Chrome browser are beginning to pile up. Following our coverage of the carpet bombing combo threat and denial-of-service crashes, several readers have sent pointers to...
- Tags: Google Inc., Vulnerability, Web Browser, Google Chrome, ModSecurity, Web Browsers, Security, Internet, Ryan Naraine
- Blog posts 2008-09-05
- What the fight against cancer really needs
- What the fight against cancer really needsSadly this is where a problem existsCuring cancer would be great on the human level. But it doesn't make good business sense for doctors and pharmaceutical companies that rely on patients to make money. Much like many other diseases, it's more profitable to keep...
- Tags: cure, pharmaceutical company, patient, government
- Discussion threads 2008-09-05
- Enterprise password management really isn't a good idea
- Being at a university and working for a government department allows me to understand this concept well. There are shared resources here, there and everywhere, provided by different people and providers, all open to a "certain type" of person - employees or students. By having a single sign-on SSO point...
- Tags: Software, Password Management, Mozilla Firefox, Password, Single Sign-on, RoboForm Enterprise, Zack Whittaker
- Blog posts 2008-09-05
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