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		<title><![CDATA[CRM Defining the Value of Customer Loyalty]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=277582]]></link>
		<description><![CDATA[This paper introduces a person to the concept of CRM and its vision of creating increase loyalty and profits thru becoming a 'Customer Centric' organization. The paper discusses the three main aspects of a business that impact a CRM Strategy - Culture, Business Process and Technology and reviews how each...]]></description>
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		<pubDate>Sat, 16 Jul 2005 00:00:00 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
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