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- IAC Citysearch: Can video ads make local search cool?
- IAC Citysearch: Can video ads make local search cool?Can Adblock make Firefox more popular?;)You bet your sweet bippy it will! :D
- Tags: Corporate communications, SEARCH, CitySearch, video advertisement, IAC/InterActive Corp., local search, advertisement, video
- Discussion threads 2007-05-02
- IAC Citysearch: Can video ads make local search cool?
- Local old timer Citysearch announces a much needed facelift today, literally.Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and interactive services along with a new “cool” blue interface and rejuvenated tag line: “Live like an insider.” How does Citysearch...
- Tags: Video, Marketing, Local, Advertising
- Blog posts 2007-05-02
- CitySearch bails out InsiderPages: What's the deal?
- IAC is taking the struggling InsiderPages local reviews site off of the hands of its founder Idealab and investors Sequoia capital and Softbank Capital.Bill Gross, Idealab CEO, at the Idealab homepage:We began Idealab with the dream of creating ground-breaking companies whose products and services would change the way people think,...
- Tags: Social Software, Search Advertising, Metrics, Social Media, Social Networking, Marketing, Social Web, Amateur Content, Yellow Pages, User-Generated Content, Google, Culture, Search, Advertising, Local, Web 2.0, Business Models
- Blog posts 2007-03-01
- IAC local strategies: Citysearch vs. AskCity
- I asked the $31 billion question yesterday, “How do YOU find local info?”How about the $11 billion IAC market cap question: “Will you look for local info at Citysearch or AskCity?” In “IAC’s AskCity is hard to ask” I discuss the launch yesterday of what IAC CEO Barry Diller calls...
- Tags: IAC, CitySearch, AskCity, Marketing, Brands, Search, Advertising, Local, Business Models
- Blog posts 2006-12-05
- IAC's AskCity hard to ask
- The $31 billion local online search and classifieds market opportunity is not Google’s for the taking, I put forth yesterday in “Google: $31 billion local winner?” Barry Diller’s IAC/InterActiveCorp upped the local ante today with the launch of a new, locally-focused service within IAC’s Ask.com search engine. Fellow...
- Tags: IAC, CitySearch, AskCity, Local
- Blog posts 2006-12-04
- Local bulls, online
- Barry Diller, CEO, IAC/InterActiveCorp, is bullish on the local opportunity online; His enthusiasm is shared by many others, his competitors.Diller is expected to announce next week a new, rebranded online destination designed to integrate and leverage existing IAC locally-oriented properties: Citysearch, Ticketmaster, Evite, Ask.com…The new initiative will be named AskCity...
- Tags: Kudzu.com, Advertising, Local, Media, Marketing
- Blog posts 2006-11-30
- Web 2.0 meets local search?
- Curious about how Web 2.0 impacts local search?“Web 2.0 & Local Search” was the topic du jour at this afternoon’s Local Ad World mini-conference in New York City.The answer in a nut shell? Google.Yes, $148 billion and counting market cap Google rules not only in search, but in Web 2.0,...
- Tags: CitySearch, Google Inc.
- Blog posts 2006-10-25
- Citysearch Saves Over $1 Million Using MySQL
- Citysearch is a leading local search service, providing the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch had been using Oracle to house most of their data. The locations database includes all business listings such as restaurants and related information including hours of...
- Tags: MySQL, CitySearch, Locations Database, Open Source, Roi/Tco, Databases, Finance, Managerial Accounting, Enterprise Software, Software, Data Management
- Case studies
Additional Resources
- Google (o)ogles solar
- Courtesy: esolar From the Internet to solar energy is not a usual expansion of corporate ownership. But Google is now playing with the Big Boys, like General Electric that builds wind turbines, nuclear plant parts and owns numerous content websites. Through their investment...
- Tags: Google Inc., Idealab, Esolar, Venture Capital, Telecom & Utilities, Internet, Web Site Development, Finance, Financing Startups, Harry Fuller
- Blog posts 2008-04-22
- How smart can a link be?
- After my trial implementation of AdaptiveBlue's Smartlink technology on my blog, I was contacted by Director of Business Development, Fraser Kelton, who agreed to a Questions and Answers session about Adaptive Blue's new technology. For a quick introduction, I have been trying out AdaptiveBlue's Blue Organiser for a few weeks...
- Tags: Web, Page, Stock, Link, Blog, Amazon.com Inc., Information, Semantics, Semantic Web, Smartlink, SmartLink Widgets, Blogging, Channel Management, Investment, Internet, Marketing, Finance, zbeauvais
- Blog posts 2007-11-21
- Gee, this really looks like a useful Android mashup
-  You gotta hand it to snarky gossip site Valleywag. Sometimes they break news as well. Like this morning, when they've posted what appears to be the first-ever screencaps from a Google Phone-like, Android-assisted mash-up. Said mash-up in question combines location-specific restaurant...
- Tags: Mashup, Russell Shaw
- Blog posts 2007-11-08
- IAC: If at first you don't succeed, spin off the weak stuff
- Wanted: Shareholders for four of Barry Diller's castoffs. Requirements: A high tolerance for pain and an affinity for businesses--a struggling TV-based retailer, an online mortgage referral business, an under siege ticket vendor and a company the hawks condos and vacations--that require a long-term view. IAC delivered a strong message...
- Tags: IAC/InterActive Corp., Retail, Asset Management, Financial Accounting, Balance Sheets, Mortgages, Operational Planning, Business Operations, Finance, Financial Statements, Capital Structures, Larry Dignan
- Blog posts 2007-11-05
- Can video make reading sexy? CBS to launch book channel online
- “Video killed the radio star”? So sings The Buggles.CBS Corporation’s Simon & Schuster, however, is singing the praises of video to make books stars and is creating a new “book-centric” Internet video channel aimed at doing just that: BookVideos.tv!Slated for a June launch, BookVideos.tv will “humanize authors,” Sue Fleming, Vice...
- Tags: Culture, Marketing, The Real Deal, TV, Video, Web 2.0, YouTube
- Blog posts 2007-05-10
- Google showdown: Can Barry Diller win IAC search advertising war?
- Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...
- Tags: Search Advertising, Search, Google Ads, Google, Advertising
- Blog posts 2007-05-03
- Who will buy Twitter? You may be surprised at the answer
- Before you snicker, I have to tell you that this comes from the same guy who predicted Google as a likely acquirer of YouTube.I think it likely that all-the-rage, super hot and hip mobile messaging platform Twitter will be acquired. This will take place by the end of this year,...
- Tags: Predictions and Observations, General
- Blog posts 2007-04-30
- Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...
- Tags: Social Web, Social Networking, Advertising, Yellow Pages, Web 2.0, Social Software, Social Media, Marketing, Local, Google, Culture
- Blog posts 2007-04-23
- Google Local squeezes Yellow Pages, Online Directories
- The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google...
- Tags: SEARCH, Google Inc., Google Local, Yellow Pages
- Blog posts 2007-03-24
- Google: Sergey Brin on ad revenue knob
- Robert Scoble reports from the cocktail field that he “noticed that Google is putting fewer advertisements on each page than its competitor.”He cites “Google internal research” discussed by a “nameless” Google employee while mingling at an “awesome” Jeff Pulver party in support of his assertions that Google is “brilliant” and...
- Tags: Google Inc., advertisement, local listing, Google Local
- Blog posts 2007-03-24
- IAC's Peter Horan: Front door content drives local strategy
- Can a “21st century content package” fulfill the promise of the local opportunity?Peter Horan, CEO, IAC Media & Advertising, a self-professed “guy who runs Websites for a living to sell stuff and make a profit,” believes a blending of editorial and viral components just may bridge the vast “Grand Canyon...
- Tags: strategy, Peter Horan
- Blog posts 2007-03-21
- Deal time: Partnering drives local ad sales ecosystem
- Partnerships are essential to success in local advertising.Kelsey “Drilling Down on Local” keynoters Hilary Schneider, Yahoo Senior Vice President, Marketplaces, and Nick Grouf, CEO, Spot Runner, underscored yesterday that partnering is the key to fully realizing the enormous potential of the local advertising opportunity.Schneider extolled the value of partnerships to...
- Tags: partnership, local advertising, advertisement
- Blog posts 2007-03-21
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