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- Chordiant Decision Management
- Decisions about customer interactions must take into account each customer's likely behavior. At each individual contact with the customer the business must consider the relative likelihood of the customer responding to an offer, taking his or her patronage elsewhere or causing some loss to the business. The business that can...
- White papers 2007-01-03
- Chordiant Case Study: Direct Line Financial Services
- The Direct Line is a motor Insurance Company. With the addition of the internet channel, Direct Line has had to think hard about how customer interactions are handled so that customers continue to receive the simple, convenient and speedy service they have come to expect. These considerations led to a...
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