chevy tahoe

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Spinning the Chevy Tahoe ad campaign

Spinning the Chevy Tahoe ad campaignTahoe.Tahoe will still be my most fave ride of all time,RE: Spinning the Chevy Tahoe ad campaignTalking about 07 Tahoe, the gas saving devices are great.I like its brakes. They are awesome & responsive. Quiet and comfortable that's Tahoe.

Tags: Chevy Tahoe, ad campaign, advertisement

Discussion threads 2008-12-18

Spinning the Chevy Tahoe ad campaign

Much good discussion has come out of the GM/Apprentice ad campaign for the Chevy Tahoe that generated thousand of remixed video ads. Forrester's Charlene Li has the positive and reasonable spin on the outcome:While some people point to this campaign as an example of the failure of viral marketing and...

Tags: Chevy Tahoe

Blog posts 2006-04-06

Chevy Tahoe's online ad contest

Angry attack ads roll inChevrolet's contest to get consumers to create ad content for its Tahoe SUV has attracted a lot of satire ads. The rules say any attempt to "undermine the legitimate operation of the contest may be a violation of criminal and civil laws." Here are some Tahoe...

Tags: advertisement

Videos 2006-03-31

Additional Resources

General Motors: It's Time for a Rebranding

Is the future of General Motors its most recognized brand? My gut feeling is yes. Associated Press is reporting that over 1000 auto dealers are going to be forced to close as a result of GM's restructuring, which will include the elimination of...

Tags: Car, Brand, Dealership, Chevrolet, General Motors Corp., Cadillac, Chevy, Branding, Marketing, Jason Perlow

Blog posts 2009-04-28

Server 2008: The Windows Workstation we always wanted

As discontent over Windows Vista (with or without Service Pack 1) continues to swirl, Microsoft is gearing up to launch on February 27 the "other" Windows: Windows Server 2008. Even though it is built from the same core as Vista, Windows Server is different from Vista in a number of...

Tags: Microsoft Windows Vista, Microsoft Corp., Microsoft Windows Server 2008, General Motors Corp., Jason Perlow, Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Workstations, Servers, Software, Hardware, Mary Jo Foley

Blog posts 2008-02-26

Carnegie Mellon wins the Urban Challenge

And the winner is ... Sunday, DARPA announced the winning teams in the super-challenging robot car race the Urban Challenge. The big boys are: In first place, Carnegie Mellon's Tartan Racing Team. Prize: $2 million. Second place: the Stanford...

Tags: Virginia Tech, Carnegie-Mellon University, Robot, Minute, Robots, Team Management, Emerging Technologies, Management, Richard Koman

Blog posts 2007-11-05

2006 Audi Q7

Aren't SUVs supposed to be dead? With the introduction of the 2007 Audi Q7, the company's first SUV, Audi is betting that they're not. Even if SUV sales have flattened out, they still represent a significant portion of the American automotive market, and the Q7 was designed with American sales...

Tags: DVD, Consumer electronics, Monitors & displays, Backups, Audi Q7, Audi AG

Product reviews 2006-05-25

User-generated ads

Nationwide Mutual Insurance Company is running an online ad campaign soliciting material from individuals for a Nationwide ad campaign. An ad placed at Yahoo calls out “Life comes at you fast. Put your moment on a Times Square billboard.” Clicking on the “Here’s How” button launches Nationwide’s lifecomesatyoufast.com:How did it...

Tags: advertisement, Consumer-Generated Advertising

Blog posts 2006-05-15

General Motors hosts ads attacking Chevy SUV

News.com executive editor Harry Fuller just walked into my office to tell me how General Motors still has a Web site up hosting dozens of negative ads about the Chevy Tahoe 72 hours after the unflattering and sometimes raunchy, x-rated content about the gas guzzling SUV appeared. "It's a classic...

Tags: General Motors Corp.

Blog posts 2006-04-03