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	<title><![CDATA[chas edwards Resources | ZDNet]]></title>
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		<title><![CDATA[Chas Edwards: Conversational marketing, viral success & your product]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11423-0.html?forumID=1&threadID=29964&messageID=557048&start=0]]></link>
		<description><![CDATA[Chas Edwards: Conversational marketing, viral success & your productBilliant crediblity brandingSocial media is about conversations, and you don't have to go to MySpace and the like to have those conversations. Cisco proves this, by being authentic and initiating conversations with bloggers they become thought leaders and influencers engaging other industry...]]></description>
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		<pubDate>Tue, 06 Feb 2007 15:25:00 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
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		<category domain="http://updates.zdnet.com/tags/chas+edwards.html"><![CDATA[Chas Edwards]]></category>
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		<title><![CDATA[Chas Edwards talks about Federated Media, Comscore, and advertiser innovation]]></title>
		<link><![CDATA[http://blogs.zdnet.com/web2explorer/?p=316]]></link>
		<description><![CDATA[  Chas Edwards is the CRO and Publisher for Federated Media, the author driven ad network founded by Boing Boing band manager and Web 2.0 proponent John Battelle. I always thought that Federated was an interesting company because they  had a focus on talent, not just page views....]]></description>
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		<pubDate>Tue, 06 Feb 2007 07:52:21 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://updates.zdnet.com/tags/community.html"><![CDATA[Community]]></category>
		<category domain="http://updates.zdnet.com/tags/cisco.html"><![CDATA[Cisco]]></category>
		<category domain="http://updates.zdnet.com/tags/federated+media.html"><![CDATA[Federated Media]]></category>
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		<title><![CDATA[Tune up your targeting]]></title>
		<link><![CDATA[http://news.zdnet.com/2036-11363_22-6065015.html]]></link>
		<description><![CDATA[Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.]]></description>
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		<pubDate>Tue, 25 Apr 2006 21:58:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/chas+edwards.html"><![CDATA[Chas Edwards]]></category>
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		<title><![CDATA[Tune up your targeting]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13569_22-154375.html]]></link>
		<description><![CDATA[Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.  ]]></description>
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		<pubDate>Tue, 25 Apr 2006 21:58:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/chas+edwards.html"><![CDATA[Chas Edwards]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+accounting.html"><![CDATA[Operational accounting]]></category>
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		<title><![CDATA[Tune up your targeting]]></title>
		<link><![CDATA[http://news.zdnet.com/2036-2_22-5730880.html]]></link>
		<description><![CDATA[Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.]]></description>
		<s:doctype><![CDATA[Whiteboards]]></s:doctype>
		<pubDate>Fri, 03 Jun 2005 16:22:00 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/chas+edwards.html"><![CDATA[Chas Edwards]]></category>
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		<title><![CDATA[Tune Up Your Targeting]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13569_22-153595.html]]></link>
		<description><![CDATA[Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.  ]]></description>
		<s:doctype><![CDATA[Whiteboards]]></s:doctype>
		<pubDate>Fri, 03 Jun 2005 16:22:00 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/chas+edwards.html"><![CDATA[Chas Edwards]]></category>
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