chas edwards

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Chas Edwards: Conversational marketing, viral success & your product

Chas Edwards: Conversational marketing, viral success & your productBilliant crediblity brandingSocial media is about conversations, and you don't have to go to MySpace and the like to have those conversations. Cisco proves this, by being authentic and initiating conversations with bloggers they become thought leaders and influencers engaging other industry...

Tags: Branding, Cisco Systems Inc., Conversational Marketing, Chas Edwards, social media

Discussion threads 2007-02-06

Chas Edwards talks about Federated Media, Comscore, and advertiser innovation

Chas Edwards is the CRO and Publisher for Federated Media, the author driven ad network founded by Boing Boing band manager and Web 2.0 proponent John Battelle. I always thought that Federated was an interesting company because they had a focus on talent, not just page views....

Tags: Web 2.0, Business, Media, Tech, Social Media, Google, Yahoo, Community, Cisco, Federated Media

Blog posts 2007-02-06

Tune up your targeting

Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.

Tags: Chas Edwards

Whiteboards 2006-04-25

Tune up your targeting

Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.

Tags: Chas Edwards, Operational accounting, Revenue, Audience, Term, Finance

Sponsored whiteboards 2006-04-25

Tune up your targeting

Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.

Tags: Operational accounting, Chas Edwards

Whiteboards 2005-06-03

Tune Up Your Targeting

Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.

Tags: Revenue, Audience, Term, Chas Edwards, Finance, Best Practices, Operational accounting

Whiteboards 2005-06-03

Additional Resources

Conversational marketing, yes--People Ready, no

I have resisted so far blogging about Federated Media bloggers participating in a Microsoft "conversational marketing" ad campaign. On TechMeme, the dialog is in full flower, demonstrating the power of the blogosphere as a medium for conversation. However, the blog posts from FM's John Battelle, Neil Chase and Chas Edwards...

Tags: General

Blog posts 2007-06-24

Is there a role for humans in digital marketing?

Guest Blogger Chas Edwards of Federated Media Smarter minds than mine (BuzzMachines Jeff Jarvis on frictionless "open ad marketplaces," and Googles Eric Schmidt on his preference for targeted ad bots over targeted ad salespeople) have argued that algorithms and auctions will create market efficiency for advertisers and publishers, and...

Tags: Web 2.0, Business, Media, Web Marketing, advertisement

Blog posts 2007-02-09

Chas Edwards: Conversational marketing, viral success & your product

Guest Blogger Chas Edwards of Federated Media Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, revitalized feeling that comes from using their brand of soap. But here’s the...

Tags: Web 2.0, Business, Media, Cisco, Web Marketing, advertisement

Blog posts 2007-02-06