charlene

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The Speakers Group: 'Women will be better represented'

The last couple of weeks begot a bit of brouhaha when The Speakers Group posted a "top 10 list" of social media speakers that included only men. The Internet backlash was severe from a social media community up in arms, questioning why the speakers bureau couldn't find at least one...

Tags: Women, Speaker, Blog, Social Media, Charlene, Gender And Diversity, Human Resources, Jennifer Leggio

Blog posts 2009-08-04

Charlene's Pursuit of Technology - A Long Road to Home

After she graduated high school Charlene went to college, although not for technology. She pursued a career in Physical Education for two years and decided it wasn't for her. After working as a secretary for the next few years, she revisited the desire to start a career in the technology...

Tags: College, CCNA, Cisco Systems Inc., Charlene, Professional Development, Career

Case studies

Additional Resources

A List: CRM(ish) Reading Worth it.

Sorry to have dropped off the radar for awhile. I was on the road.  First in Chicago having facilitated a customer event with Sword Ciboodle customers at the Union League Club - one that included a presentation by Brian Carey of Sears on what Sears is doing to improve the...

Tags: Sears Roebuck & Co., Social Media, Customer, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing, Paul Greenberg

Blog posts 2009-09-28

Pay to play: The vendor / analyst mating dance

Analyst Liability?Could you imagine if a customer held an analyst liable if their review/recommendation was markedly different than the customer's experience? I know your Devil's Triangle theory would make it near impossible to "pin" it on the analyst review, but it is an intriguing idea given the "mating dance" you...

Tags: Pay-to-play

Discussion threads 2009-09-24

McKinsey's 'Business and Web 2.0' Report and the new Consulting Landscape

McKinsey, the venerable management consulting company, has produced their second piece of 'Web 2.0 in business' research this year. This is arguably a sign of the rapid maturation of the 2.0 technology and associated (and I'd argue more important) change management sector: the pricey consulting company...

Tags: Web, McKinsey & Co., Consulting, Web 2.0, Channel Management, Internet, Marketing, Oliver Marks

Blog posts 2009-09-02

Ten top issues in adopting enterprise social computing

Last week ZDNet’s Larry Dignan wrote an insightful post that analyzed the recent report from Charlene Li and the Altimeter Group/Wetpaint about early data that seems to show an intriguing correlation between social media engagement and corporate financial performance. The key finding was that companies that are...

Tags: Social Media, Social Computing, Dion Hinchcliffe

Blog posts 2009-07-27

Does social media really correlate with the bottom line? Color me skeptical

Does social media really correlate with the bottom line? Color me skepticalSocial Media ROIOK, so maybe you don't want to build a report off of Charlene Li's report YET... but I'd keep my mind open on the issue. A LOT of people decry the notion that measuring value in...

Tags: ROI/TCO, social media, Does social media, ROI

Discussion threads 2009-07-21

Does social media really correlate with the bottom line? Color me skeptical

A study has found that revenue, gross margins and profits correlate nicely with companies that are the most engaged with social media. Should you build a portfolio around these highly engaged social media friendly brands? Probably not. A report by Charlene Li of the Altimeter Group and...

Tags: Financial, Social Media, Financial Case, Larry Dignan

Blog posts 2009-07-21

What's working and what's not in SEO?

At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discussed the best ways to drive traffic to your site. Dion Lim, COO of SimplyHired.com, stresses his company's success with partnerships--if you make people money, he says, they'll be your friends for life. Neil Patel, a Quick Sprout Blogger, says...

Tags: Search Engine Optimization, Founder, Search, Marketing Research, Business Structures, Marketing, Finance, Larry Dignan

Blog posts 2009-07-14

What's working and what's not in SEO?

At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discussed the best ways to drive traffic to your site. Dion Lim, COO of SimplyHired.com, stresses his company's success with partnerships--if you make people money, he says, they'll be your friends for life. Neil Patel, a Quick Sprout Blogger, says...

Tags: Search Engine Optimization, Founder, Search, Marketing Research, Business Structures, Marketing, Finance, SEO, Revenue Bootcamp, search engines, blogosphere, blogging, keywords, money

Videos 2009-07-13

AT&T's First (well not quite first) Chief Sustainability Officer

The AT&T PR luvvies pushed out a tweet today announcing they had freshly minted their first Chief Sustainability Officer CSO. I took a closer look and it turns out the newly appointed Charlene Lake has been in situ since last year albeit with the slightly more modest title of VP Public Affairs Corporate Citizenship and...

Tags: Sustainability, AT&T Corp., James Farrar

Blog posts 2009-05-14

NEXT09: Where are we in the social enterprise?

Stowe Boyd, who with our own Oliver Marks has been researching thinking around the social enterprise presented fragments from their findings at NEXT09. The full results will be made available at the upcoming Enterprise 2.0 event. Much of what has been done so far is qualitative with snippets...

Tags: Video, Enterprise, Corporate Communications, Wiki, Marketing, Online Communications, Dennis Howlett

Blog posts 2009-05-06

Web 2.0 Expo: Why social media marketing fails

Today at Web 2.0 Expo, Jeremiah Owyang, Peter Kim and Charlene Li told a packed room how they believe social media marketing is failing. Don't fear, because they also discussed how they believe it can be fixed. by Jennifer Leggio

Tags: Web, Marketing, Social Media, Web 2.0, Internet, Jennifer Leggio

Blog posts 2009-04-01

Web 2.0 Expo: Recommended sessions for social business

It's about that time to gear up for Web 2.0 Expo (#w2e) next Tuesday through Friday at Moscone West in San Francisco. I am excited about the content that TechWeb / O'Reilly Media, Inc., has produced and I have put together the following schedule for myself. Why should you care?...

Tags: Web, Social Media, Web 2.0, Channel Management, Internet, Marketing, Jennifer Leggio

Blog posts 2009-03-27

Enterprise 2.0: innovation is the name of the game

I'm at the Microsoft FastForward conference in Las Vegas, and seeing and hearing quite a bit about the growing movement to open up enterprises and drive greater innovation with Enterprise 2.0.  Here are some observations: There's what I call it the LIFT phenomenon -- Linked In, Facebook,...

Tags: Game, Innovation, Network, Social Media, Enterprise 2.0, Social Networking, Online Communications, Marketing, Advertising & Promotion, Joe McKendrick

Blog posts 2009-02-10

Crowdsourcing the masses - 2009 social media predictions

On Monday, Peter Kim released 2009 social media predictions after researching via the only way social media predictions should be done -- crowdsourcing. It was a brilliant move on his part considering that user-generated content is a key foundation of the industry itself. The report he published is, as would...

Tags: Crowdsourcing, Social Media, Social Media Prediction, Jennifer Leggio

Blog posts 2008-12-17

Top 10 Android apps for 10/29/2008

The Android Market has only been open for a week to US users, with UK users coming online today. Developers have been able to register and upload their own applications for Android phones such as the T-Mobile G1 since Monday. Even so, close to 100 new programs are available now...

Tags: T-Mobile G1, Phone, Android Market, Ken Magic, Games, Wiki, Telecom & Utilities, Personal Technology, Online Communications, Ed Burnette

Blog posts 2008-10-29

How will the recession affect Web 2.0?

Charlene Li, founder of the Altimeter Group, talks about how Silicon Valley will be affected by the current economic downturn. She says that Web 2.0 companies will face a scarcity of resources and more hardship, and will need to buckle down and focus on new innovations, collaboration, and getting things...

Tags: Web, Recession, Web 2.0, Channel Management, Internet, Marketing, Charlene Li, Altimeter Group

Videos 2008-10-20

A moment of lucidity

It is not often I agree with social media people. Most of the time I find they're full of it and return pointed questions with dopey answers. Today is an exception. Shel Israel, one of the earliest and most prolific arm wavers for all thing social has finally 'fessed up...

Tags: Sustainability, Scalability, Social Media, ROI, Shel, Roi/Tco, Finance, Managerial Accounting, Dennis Howlett

Blog posts 2008-09-16

Deploying and managing online communities: Who, how and why?

Deploying and managing online communities: Who, how and why?Read the book Groundswell by Charlene Li and Josh BernoffRead the book Groundswell if you want great insight into how to do this properly and there are also lots of case studies and stats in the book.In respect of the product ratings...

Tags: Groundswell, Dell Computer Corp., Direct2Dell

Discussion threads 2008-09-04