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- Develop and Execute a Channel Strategy
- Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel strategy includes recommendations for both identifying and managing channel partners. Channel marketing is a dynamic and complex arena where mistakes...
- White papers 2007-12-01
- RedHat seeks low-hanging fruit in the channel
- Theres a lot of what salesmen call "low-hanging fruit" in the channel. And this fall RedHat is filling its basket on behalf of open source."Were usually the first to come to people with a Linux channel strategy," said Ed Boyajian, director of strategic partnerships for RedHat. The company, which began...
- Blog posts 2006-10-06
Additional Resources
- Transform your Multi-Channel Customer Experience: Advantages of Customer Communications Management
- Improving the way you communicate with customers effectively managing and delivering more personalized and unified customer communications, across today's diverse media channels can maximize returns. Further, companies are generating tens of thousands of documents and businesses are facing exponential growth in the amount and types of communications, driving the need...
- Webcasts 2009-11-06
- Finally! A Three-Cornered Consulting Service for Enterprise 2.0
- Its not too often I endorse a new service - in fact, I never have without a lot of due diligence and at least some production history. Â So, for the first...and potentially only....time ever, I'm telling you that I'm truly excited about the launch of Pragmatic Enterprise 2.0. Â I'm...
- Blog posts 2009-10-20
- Oracle Fusion - a damp squib
- Earlier in the week I speculated that Larry Ellison, CEO Oracle would make a monster announcement about Fusion apps. I was wrong. According to Sam Diaz, it's worse: Ellison spent some time talking about new Fusion applications coming down the pipeline. But first, Ellison said he recognized that companies...
- Blog posts 2009-10-15
- Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head
- I am almost always in awe of Oracle OpenWorld. The scope of this conference is spectacular. Can you imagine an event that the attendance is down to 37,000 attendees? Actually, that puts me in awe of their event planners more than even the event. How in the name of whoever...
- Blog posts 2009-10-14
- Move over Enterprise 2.0, it's now Social Business Design
- Given the relatively friendly pounding I took over my Enterprise 2.0 - what a crock post, it's gratifying to see that it has stirred some interesting interpretations and thoughts on the topic. That's always good and especially pleasing when one considers that most blog posts are the equivalent of digital...
- Blog posts 2009-09-21
- Book Free Download Youtube 2.0 (Windows)
- Anothere free ebook from book free download. How to explode your business with YouTube. Simple tips to successful marketing with YouTube. Tactics to drive traffic to your YouTube video. Keys to marketing on YouTube success. A new marketing channel through YouTube. Advertising within YouTube thats what I said. A top...
- Software downloads 2009-09-19
- HP Software CTO: Virtualization and cloud sourcing sprawl likely
- HP Software sees a lot of sprawl on the horizon with virtualization and cloud computing. Those are the two primary key takeaways from my conversation with Jamie Erbes, Chief Technology Officer for HP Software & Solutions. Erbes right has an interesting track record. She arrived at HP...
- Blog posts 2009-09-17
- Social CRM reality check
- Tissue Rejection Kills All ProjectsMichael, I enjoyed Jill's post too, a Tweeted that if you erased all references to "Social" and simply left it saying "CRM", you'd still have a valid story. I think the Social part actually had little to do with it. In the end, the...
- Discussion threads 2009-09-16
- SAP and SME's: an update
- I've just returned from spending a day immersed in SAP at a London hotel with European and South African SME customers, channel partners and the Business ByDesign team. It's been fascinating. While the focus was on ByDesign, I met with All-In-One customers. It provided a useful...
- Blog posts 2009-09-11
- Gain Greater Real-Time Spending Control and Visibility by Accounting for All Your Direct and Indirect Expenses
- Operating in this age of multi-channel information leaves businesses struggling to manage the sheer volume and variety of information they own. Many organizations opt to use separate or unstructured systems for each information channel - which then quickly reach capacity. As competition increases in the global marketplace, so does the...
- Case studies 2009-09-11
- Intel shakes up mid-range CPUs with Lynnfield Core i5 750, Core i7 860 and Core i7 870
- Business Class PCs to get Core i5Last winter when the Core i7 was released, it was pretty much placed in high level consumer gaming PCs. Even the lower end Core i7 did not find its way into business class PCs.I would certainly like to see Lenovo and HP get working...
- Discussion threads 2009-09-08
- Salesforce opens cloud to resellers, expanding AppExchange
- Salesforce is taking cloud computing on the road, opening its force.com platform to third-party channel re-sellers - everyone from the local one-man IT shop to the big systems integrators. Today, the company will announce its new Value Added Reseller VAR program as a way of helping...
- Blog posts 2009-08-26
- Yahoo's search strategy: We're not fighting "the megawatt war"
- At Yahoo's press event yesterday, there was some grilling about the new features in search and how much of that had to do with the long-anticipated search deal the company cut with Microsoft last month. If you'll recall, the 10-year pact between the two companies involved Microsoft...
- Blog posts 2009-08-25
- A View from the Engine Room: Booz Allen Build a Collaborative Business
- Two key members of the winning Booz Allen Hamilton 'Hello' team, to whom I presented the Open Enterprise 2009 trophy at June's Enterprise 20 conference in Boston, discuss the realities of their collaboration environment above. Megan Murray & Donna Lucas are in the...
- Blog posts 2009-08-06
- Software and Consulting Company Achieves Strong Vertical Growth
- With a sharp vertical focus on supporting the financial and asset management of local and regional governments, INFOMA Software Consulting provides vertical solutions based on Microsoft Dynamics NAV. To meet ambitious growth goals and address increasingly complex customer challenges, INFOMA pursues a multitiered strategy. The company created a partner channel...
- Case studies 2009-08-01
- Verizon Wireless to developers: 'Our success is tied to you'
- Verizon Wireless CEO Lowell McAdam pitched application developers on the company's strategy as it moves toward its 4G long-term evolution LTE network. Verizon Wireless, which put some meat on its developer plans, also said that its app marketplace will complement existing stores from platform partners. The goal:Â "Provide more applications than...
- Blog posts 2009-07-28
- Time Warner preps for AOL spin-off; Google's 5% stake worth $283 million
- Time Warner on Monday said that it bought back Google's 5 percent stake in AOL for $283 million. The deal, disclosed in regulatory filings, was part of a series of disclosures to set in motion Time Warner's spin-off of AOL as an independent company. In 2005, Google...
- Blog posts 2009-07-27
- Microsoft's store foray: Compensating for the tech retail implosion?
- Microsoft's store foray: Compensating for the tech retail implosion?Good pointMS realizes it can't base its business model on inertia, so the retail store is not a bad idea. Also, I feel far more confident with the Apple store employees than I do with the employees at Best Buy, rightly or...
- Discussion threads 2009-07-20
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