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	<title><![CDATA[channel marketing Resources | ZDNet]]></title>
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		<title><![CDATA[Develop and Execute a Channel Strategy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=353920]]></link>
		<description><![CDATA[Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel strategy includes recommendations for both identifying and managing channel partners. Channel marketing is a dynamic and complex arena where mistakes...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/channel+strategy.html"><![CDATA[Channel Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+marketing.html"><![CDATA[Channel Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
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