channel marketing

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Develop and Execute a Channel Strategy

Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel strategy includes recommendations for both identifying and managing channel partners. Channel marketing is a dynamic and complex arena where mistakes...

Tags: Channel, Channel Strategy, Channel Marketing, Sales Strategy, Strategy, Sales, Management

White papers 2007-12-01

Additional Resources

Intel desktop roadmap leaked: faster i5, i7; new i3 CPUs

Nothing to get excited aboutThe Core i3's and new i5's are dual-core only.Looking at the chart, they are only capable of 4 threads and have Hyperthreading, hence only 2 real cores.I'm betting that Intel still won't have anything close to compelling in the chipset market compared to AMD's Radeon chipsets,...

Tags: Processors, CPU, Clarksdale, Core i3, desktop, HyperThreading, Intel Corp.

Discussion threads 2009-11-30

Hands on with new Roku Channel Store; is cable TV still worth the cost?

Not available on the N1000I don't see any options for this on my N1000.Bummer.Has the resolution improved on HD content?That was one thing I'd like to know. I can see a future, where everything you would ever need in the home will go thru the internet. I am already set...

Tags: Cable, TVs, TV & Home Theater, Network technology, Advertising & Promotion, FrameChannel, video quality, Roku Inc., cable television

Discussion threads 2009-11-23

Wow! Top execs say they are influenced by social networks

What this means for B2B marketers:Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for...

Tags: NETWORKING, social networking, network, social media, Astak

Discussion threads 2009-11-18

Enterprise 2.0 - the non-debate

If I'd paid the full whack $2,495 to attend the Enterprise 2.0 conference I'd be demanding at least a partial refund. It seems the 'Enterprise 2.0 - what a crock' debate was less than a damp squib and more like a feeble whimper. Here's the back story: ...

Tags: Enterprise 2.0, Dennis Howlett

Blog posts 2009-11-05

Microsoft to drop Office Accounting product, services

DumbWhat a dumb move their Accounting software was one of the best products they had.Anyone notice a trend?Dumping Money, dumping Office Accounting, and all at a time when the Feds are increasingly regulating Financial firms. While MS is clearly not a "Financial" Company it looks alot like they are...

Tags: Operational accounting, Financial services, accounting, Office Accounting, Microsoft Corp., Intuit QuickBooks, Microsoft Office

Discussion threads 2009-10-30

What Windows7 could mean for Linux

Success becomes a problemIf Win7 is as trouble-free as advertised, then there will be a mass-migration to it. This will make M$ great money in the short term. But once customers are there, they are less likely to EVER upgrade again! They are "happy" with XP now - save for...

Tags: SOAP, Content management, Groupware, Collaboration, Azure, Microsoft Corp., Microsoft Silverlight, Microsoft SharePoint, Windows Communication Foundation, Microsofts, Linux

Discussion threads 2009-10-24

IAB to FTC: Rescind blogger rules

Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...

Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC

Discussion threads 2009-10-15

Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head

I am almost always in awe of Oracle OpenWorld.  The scope of this conference is spectacular. Can you imagine an event that the attendance is down to 37,000 attendees?  Actually, that puts me in awe of their event planners more than even the event. How in the name of whoever...

Tags: Oracle Corp., Siebel Systems Inc., CRM, Anthony Lye, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-10-14

PA Semi ARM chip bound for Apple tablet

I saw this comingI was watching the History Channel and Nostradamus predicted the coming of the Anti Iphone A tablet will do as good as the Newton....Unless they came up with some really new and gotta have feature like it can run for 16 hours I just don't see the...

Tags: Tablets, Notebooks, apple tablet, chip, tablet, Apple Inc.

Discussion threads 2009-10-05

Samsung UN46B8000

Photo gallery: Samsung UNB8000 series As the most expensive horse in Samsung's stable of edge-lit LED-based LCD TVs, which the company calls "LED TVs" in most of its marketing materials, the UNB8000 series is differentiated from its cheaper herd mates by the addition of 240Hz processing. If you're...

Tags: TVs, TV & Home Theater, Samsung Electronics Co. Ltd., Samsung UNB8000, TV

Product reviews 2009-09-25

News to know: Intel's IDF; Google; Microsoft; Yahoo

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Ryan Naraine: Critical iTunes flaw exposes Mac, Windows to hacker attacks Sam Diaz: Otellini at...

Tags: Google Inc., Yahoo! Inc., Microsoft Corp., Intel Corp., Cloud Computing, Data Centers, E-mail Providers, Microsoft Windows, Smart Phones, Corporate Communications, Linux, Storage, Hardware, Data Management, Internet, Operating Systems, Software, Consumer Electronics, Personal Technology, Marketing, Larry Dignan

Blog posts 2009-09-23

Move over Enterprise 2.0, it's now Social Business Design

Given the relatively friendly pounding I took over my Enterprise 2.0 - what a crock post, it's gratifying to see that it has stirred some interesting interpretations and thoughts on the topic. That's always good and especially pleasing when one considers that most blog posts are the equivalent of digital...

Tags: BPR, Enterprise 2.0, Re-engineering, Cohen, Oliver Marks, Business Process Engineering, Organizational Structure, Business Process Reengineering (BPR), Human Resources, It Operations, Dennis Howlett

Blog posts 2009-09-21

Book Free Download Youtube 2.0 (Windows)

Anothere free ebook from book free download. How to explode your business with YouTube. Simple tips to successful marketing with YouTube. Tactics to drive traffic to your YouTube video. Keys to marketing on YouTube success. A new marketing channel through YouTube. Advertising within YouTube thats what I said. A top...

Tags: YouTube Inc., Microsoft Windows, Free Autoresponce, Marketing Research, Marketing

Software downloads 2009-09-19

Boost ROI With Coordinated Online and Search Marketing Teams

This webcast looks at how one can - and must - build consensus and cooperation among key members of the marketing team. The presenter will show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing...

Tags: Fathom SEO, ROI, Marketing Research, Marketing

Webcasts 2009-09-17

Interview with Microsoft’s Seth Patton

More from the Project Conference Seth Patton is the senior marketing director for Microsoft Project. I got thirty minutes alone with Seth at the Microsoft Project Conference 2009 show this afternoon. We discussed several topics impacting the PSA professional services automation and PPM...

Tags: Microsoft Corp., PPM, Microsoft Project, Microsoft Office, Office Suites, Software, Brian Sommer

Blog posts 2009-09-16

Quad-core CPU for $99 ... from AMD

The Athlon II X2 comes with 1MB...L2 per core. It's too bad they didn't use 1MB per core for the X4.2M divided by 4 is 512KNope, it comes with 2MB of L2, divided by 4 cores gives us 512K per core.Adrian has it right.BradDid you read his Post?He said "Too...

Tags: Network technology, money saving, quad-core CPU, Adrian, DDR3, motherboard, Advanced Micro Devices Inc., chip, HyperTransport, DDR3 RAM, CPU

Discussion threads 2009-09-16

AMD's Charlie Boswell: With cloud computing, 'follow the money' [interview]

Andrew, thanks for doing a real interviewThese days, when most bloggers just link to a PR wire story for their source, ZDNet surprises us with an actual interview. An interesting interview to boot! There is still hope for online journalism. Thanks Andrew.RE: AMD's Charlie Boswell: With cloud computing, 'follow the...

Tags: Data centers, Virtualization, INTERNET, cloud computing, Advanced Micro Devices Inc.

Discussion threads 2009-09-11

SAP and SME's: an update

I've just returned from spending a day immersed in SAP at a London hotel with European and South African SME customers, channel partners and the Business ByDesign team. It's been fascinating. While the focus was on ByDesign, I met with All-In-One customers. It provided a useful...

Tags: Small And Medium Enterprise, Customer, SAP AG, McDermott, Smb/Sme, Dennis Howlett

Blog posts 2009-09-11

Salesforce opens cloud to resellers, expanding AppExchange

Salesforce is taking cloud computing on the road, opening its force.com platform to third-party channel re-sellers - everyone from the local one-man IT shop to the big systems integrators. Today, the company will announce its new Value Added Reseller VAR program as a way of helping...

Tags: Salesforce.com Inc., Sales Force, Reseller, Salesforce.com AppExchange, Value-added Reseller, Retail, Sales Force Management, Channel Management, Sales, Marketing, Sam Diaz

Blog posts 2009-08-26