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Enhancing Analytical Modeling for Large Data Sets With Variable Reduction

Off late, technology helps store huge data at no or token additional cost, as compared to earlier days. In today's business one keeps information in different tables in suitable structure. For instance, it can have account data, transaction data, customer demographic data, payment data, inbound-outbound call data, campaign data, account...

Tags: Variable, Modeling, Cequity, Research & Development, Business Operations

White papers 2009-01-19

Data Driven Loyalty Program: Managing End-to-End Loyalty Program Through Analytics

The challenge for the large retail client was to identify the loyal customers and retain them. Understanding the customer behavior and store performance was key to structure, build and manage a loyalty program. Cequity profiled the segments further based on the key attributes to understand the customer and predict their...

Tags: Analytics, Customer, Cequity, Financial Planning, Performance Management, Finance, Human Resources, Workforce Management

Case studies 2009-01-01

Data to Insight to Action

Off late flat and wired world and increased competitiveness has shifted the focus more and more towards the customer. It is an absolute necessity that the companies understand their customers well and address their needs proactively. The reliable and integrated customer data is an important asset to every company that...

Tags: Cequity, Asset Management, Operational Planning, Business Operations

White papers 2008-10-07