centrino branding

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Intel chimes in on ZDNet slam of Centrino brand

Intel chimes in on ZDNet slam of Centrino brandMy $0.02After my experience with my current laptop (Dell Inspiron 5150, P4HT, generic Dell miniPCI wnic), I'll go to great lengths to make sure the built-in wireless adapter on my next laptop is NOT based on any Broadcom chipset. It was...

Tags: Branding, Processors, Notebooks, Wi-Fi, think tank, Microsoft Windows NT, Centrino branding, brand, Intel Centrino, laptop computer, Intel Corp., marketing

Discussion threads 2005-07-08

Additional Resources

News to know: Morro reviewed; RIM; Intel; Windows 7

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Ed Bott: How good is Microsoft's free antivirus software? Mary Jo Foley: Microsoft Security Essentials: What wannabe testers need...

Tags: Apple iPhone, Research In Motion Ltd., Microsoft Windows 7, Andrew Nusca, Microsoft Corp., Intel Corp., Data Centers, Microsoft Windows, Advertising & Promotion, Storage, Cloud Computing, Spyware, Adware & Malware, Cyberthreats, Hardware, Data Management, Operating Systems, Software, Marketing, Security, Larry Dignan

Blog posts 2009-06-19

Intel drops Centrino, explains Core i3, i5, i7 branding

Intel drops Centrino, explains Core i3, i5, i7 brandingThe good old days...With the mess Intel has created in their processor numbering and naming, I often long for the simple days when there were Pentium II's and Pentium III's. All III's were faster than all II's. Or 386 vs 486. Same...

Tags: Semiconductors, Network technology, Processors, chip, processor, i7 branding, Core i3, similar performance, Intel Corp., Intel Centrino, desktop, performance

Discussion threads 2009-06-18

Intel drops Centrino, explains Core i3, i5, i7 branding

Intel says it plans to phase out "Centrino" as a PC brand and offered more insight into its branding scheme for its upcoming Core series of processors, including Lynnfield" and "Clarksfield" chips. In a post yesterday on Intel's website, spokesman Bill Calder wrote...

Tags: Brand, Intel Centrino, Intel Core Microarchitecture, Intel Corp., Branding, Marketing, Andrew Nusca

Blog posts 2009-06-18

Intel launches new chip logos, rating system

Intel launches new chip logos, rating systemIndependent rating systemI'd trust this breakthrough more if the rating was done by an independent entity.RE: Intel launches new chip logos, rating systemah, so THIS explains why my PC is slower than it was a year ago!Meaningless logosYou are right. My brother the plumber...

Tags: Semiconductors, Network technology, chip, Intel Corp.

Discussion threads 2009-04-07

Intel launches new chip logos, rating system

Intel has revamped its processor badging and rating system, reports CNET's Brooke Crothers, and while consumers are the main target, business systems will get new badging as well. The new badges have a "peel away" look that reveals a die graphic in the upper right hand corner,...

Tags: Intel Corp., Chip, Branding, Semiconductors, Network Technology, Processors, Marketing, Hardware, Networking, Components, Andrew Nusca

Blog posts 2009-04-07

Dell Adamo: A laptop for the discerning gentleman

Dell finally unveiled its Adamo feather welterweight laptop this morning, and it's a beauty -- arguably the most beautiful PC to date. But does it matter? Basking in dramatic lighting and beautiful photography, the Adamo is as impressive as a...

Tags: Dell Computer Corp., PC, Apple MacBook, Apple Inc., Intel Core 2 Duo, Laptop Computer, Dell Adamo, Notebooks, Microsoft Windows, Processors, Hardware, Notebooks & Tablets, Operating Systems, Software, Semiconductors, Components, Andrew Nusca

Blog posts 2009-03-17

Intel christens Silverthorne as "Atom"

Intel has officially announced its new branding for the "Silverthorne" processor and the "Menlow" platform.  The Silverthorne processor will be called the "Intel Atom".  The Menlow platform will be called "Intel Centrino Atom".  The Intel Atom processor will be used in the Intel Centrino Atom platform.  The new Atom logos...

Tags: Anandtech, Intel Corp., Silverthorne, Atom Logo, Intel D201GLY2, Processors, Chipsets, Semiconductors, Hardware, Components, George Ou

Blog posts 2008-03-02

What's in a name for Intel?

I think everyone can agree that Intel has a tad too many product brand names between its processors and the platforms that go along with them. Now it’s getting ready to do something about it. Company spokespeople have begun telling the press that Intel will simplify its product branding early...

Tags: Brand Name, Brand, Intel Centrino, Intel Viiv, Intel Corp., Branding, Processors, Marketing, Semiconductors, Hardware, Components, John Spooner

Blog posts 2007-10-09

News to know: New Blackberry patent; AMD hypocrisy; 8-core Mac Pro; Nokia N95

Notable headlines: Russell Shaw: Major new Blackberry patent.Jason OGrady: Apple release octo-core Mac Pro. Photos: 8-core Mac Pro left. George Ou: Apple bursts out. Apple flunks green tech test.Mary Jo Foley: Microsoft cranks up its Open XML standardization campaign. Vista branding is confusing, but is it criminal? Adrian Kingsley-Hughes on...

Tags: General

Blog posts 2007-04-05

Two companies (AMD and Intel). Two chips. One 'saintly' code name.

Earlier today, I received an e-mail from an Intel spokesperson reminding me that the vPro version of Intels mobile processors are on tap (heres the news from News.coms Tom Krazit). From a branding perspective, its a double whammy for Intel (and customers who might think theres more to a brand...

Tags: IT Management, Wired &, Wireless, Mobile, Hardware Infrastructure, General

Blog posts 2007-04-04

Intel set to brand business PCs

Intel set to brand business PCsWowTalkback finally fixedJunk - #############################################################[b]If you want a real processor buy AMD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!![/b]Marketing won't rescue IntelThey need to restore the $500 million in R&D funding they just cut, and get back to their core business. Trying to control the universe is too much work for...

Tags: Desktops, Branding, Processors, HyperThreading, AMD Processor, Opteron Servers, Intel Corp., Advanced Micro Devices Inc., processor, PC, business PC, brand, Intel Centrino

Discussion threads 2006-04-21

Intel ponders business PC brand

Intel ponders business PC brandNovell and Apple On BoardThis article is the likely reason (outside of negligent or criminal management, which is possibly even more likely) for the Vista delay announced earlier this week. For a decade executives have been schooled by Microsoft to expected PCs to replace mainframes. Unfortunately...

Tags: Desktops, Programming languages, Java, FYI Intel, brand, Intel Centrino, Intel Corp., Microsoft Corp., applet, business PC, multi-core

Discussion threads 2006-03-24

Who needs Vista in Q4 when you have Viiv

Continuing my morning at Intel, Don MacDonald, vice president and general manager of Intel's Digital Home Group, was next up. We asked him about the Vista delay. "I think people will buy based on innovation. We will have 250 Viiv designs [Intel's digital entertainment brand] by end of the year,"...

Tags: Intel Viiv

Blog posts 2006-03-23

Intel's Core Duo health causes PC industry pain

Intel's Core Duo health causes PC industry painCalled my Dell rep...I just lit into my Dell rep like you have no idea. I cannot believe Dell was beaten to market by a gadget maker like Apple. We all know Apple is not a real computer company. The combination of Microsoft...

Tags: Apple Inc., Dell Computer Corp., Intel Core Duo, Intel Corp.

Discussion threads 2006-01-27

Intel: Friend or foe?

Intel: Friend or foe?AMD has a pointIntel implies that AMD can't compete. I find that to be disingenuous at best. AMD CPU's out-perform Intel and do it for less money. If it were about true competition then AMD would be killing Intel. However when Intel corrupts the capitailst system through...

Tags: Processors, Microsoft Corp., AMD CPU, Intel Corp., Advanced Micro Devices Inc.

Discussion threads 2005-09-07

Intel plows health care field

Intel has been unique among chip companies in that it's a market maker. The company didn't passively sit back and wait for wireless to take off, for example. It created a massive marketing campaign Centrino in an attempt to make Intel synonymous with Wi-Fi (David Berlind can tell you...

Tags: Burns, health care, Intel Corp.

Blog posts 2005-08-24

Intel wags mangy Centrino dog by Boeing's tail

Intel wags mangy Centrino dog by Boeing's taildixie and the cupis there any difference between a "dixie cup" and a paper cup? Probably not much, the high end ones are nice, but the bargain basement is just the same. Branding is here to stay and has nothing to...

Tags: Processors, brand, Boeing Co., Intel Centrino, Intel Corp., marketing

Discussion threads 2005-08-02

Intel wags mangy Centrino dog by Boeing's tail

If you haven't been following my coverage of what I believe to be a somewhat disingenuous Centrino marketing campaign on behalf of Intel, let me catch you up on the basics. First, certain notebooks made by companies like IBM, Dell, and HP come with a pretty Intel Centrino sticker...

Tags: Intel Centrino

Blog posts 2005-08-02

Beyond hybrids, more Intel nods to AMD?

Earlier today, I summarized the part of my discussion with Intel's enterprise marketing director Shannon Poulin that had to do with the market requirements for server chips that generate a minimal amount of heat with as little compromise to processing power as possible. Prowess and heat have always at...

Tags: Advanced Micro Devices Inc., Intel Corp., chip

Blog posts 2005-07-28