celebrity endorsement

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

ZDNet readers don't care about celebrity endorsements

I agree with the poll. I'm not buying a new camera because Ashton Kutcher is pimping one out, or because Justin Timberlake is doing it in his commercials. I'll buy one based on the features I need. I'd rather see the commercials prop up the features rather than the celebrity.Oh...

Tags: camera, celebrity endorsement, advertisement, ZDNet-reader

Discussion threads 2009-10-27

ZDNet readers don't care about celebrity endorsements

An overwhelming number of ZDNet readers voted that they don't care about celebrity endorsements when it comes to digital cameras and camcorders. In a poll opened on October 21, 97% of 147 voters said (as of October 22) that a celebrity endorsement means nothing when throwing down hundreds of dollars...

Tags: Camcorder, Camera, Celebrity Endorsement, Rachel King

Blog posts 2009-10-27

Additional Resources

Poll: Have you ever bought a camera because of a celebrity?

Celebrities are heavily used in the promotion of gadgets these days because camera companies really hope they'll profit from the use of big-name stars. From Ashton Kutcher's endorsement deal with Nikon Coolpix to the product placement and use of camera phones on Gossip Girl, camera manufacturers...

Tags: Camera, Camera Phones, Cellular Phones, Consumer Electronics, Personal Technology, Rachel King

Blog posts 2009-10-16

It's all downhill for Twitter, politics from here

This week, "tax protesters" gathered across America to dump bagged tea into symbolic bodies of non-potable water and Ashton Kutcher challenged CNN to a Twitter follower showdown. I admire anyone who takes to the streets for their ideas and recognize the power of media, even when it is lowered to...

Tags: Oprah Winfrey, Twitter, Taxes, Free Trade, Personal Finance, Financial Planning, Finance, Mitch Ratcliffe

Blog posts 2009-04-17

Kindle Economics 2: Why Amazon should not be Apple, and Jeff Bezos is not Steve Jobs

Amazon CEO Jeff Bezos presents the Kindle 2 to a packed auditorium. What sort of product rollout does this remind you of? So the Kindle 2 has now made its debut, with everything you'd expect of a gee-whiz product launch -- a packed auditorium filled with media types, a...

Tags: Steve Jobs, Jeff Bezos, Apple Inc., Amazon.com Inc., Amazon Kindle, E-books, 3G, Wireless LANs, Sales Strategy, Storage, Wi-Fi, Wireless And Mobility, Personal Technology, Cellular Phones, Consumer Electronics, Sales, Hardware, Jason Perlow

Blog posts 2009-02-09

Just what's on Michael Phelps' iPod anyway?

I don't know about you but I've been spending a lot of time enjoying the Michael Phelps Show, er, Summer Olympics this week. One thing that piqued my interested was the world's greatest athlete's choice in music player. In practically every shot of him at the pool...

Tags: Summer Olympics, Apple iPod, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Jason D. O'Grady

Blog posts 2008-08-15

Paris for President: Energy crisis solved

Slightly off-topic but call it proof that YouTube still has a role to play in politics. Always ready to ride a publicity wave, Paris Hilton has responded to John McCain's famous ad juxtaposing Barack Obama with Hilton and Britney Spears with an "ad" of her own, posted on the Funny...

Tags: Offshore, Paris, Advertisement, Hilton Hotels Corp., John McCain, Barack, Outsourcing, It Operations, Business Operations, Outsourcing & Subcontracting, Richard Koman

Blog posts 2008-08-06

What value in medical endorsements?

What is the real impact of a celebrity endorsement for a medical product? We all remember the Robert Jarvik contretemps. I thought it was fair that a man whose device was made nearly obsolete by a medicine might do ads for it, but others disagreed, since he...

Tags: Advertisement, Endorsement, Dana Blankenhorn

Blog posts 2008-03-27

HP talks with Vera Wang's hands

For the last several quarters, HP has been on a roll. CEO Mark Hurd is credited with turning the company around after the Carly Fiorina era, despite the tawdry pretexting scandal. During this rehabilitation period, HP has also had an image makeover. The stodgy company that liked to talk about...

Tags: Hewlett-Packard, General

Blog posts 2007-04-13

Less to Raymond letter than meets the eye, or more?

Eric Raymond left has switched his desktop from RedHat to Ubuntu.Is that a headline? Sounds more like a celebrity endorsement to me.And make no mistake, Eric Raymond is a celebrity. At least in the corner of the computing world called open source he is. People in this world recognize the...

Tags: General, Linux, Software Licensing, Legal, Strategy, Linux Desktop OS, Linux Server OS, mass market

Blog posts 2007-02-23

Zeta-Jones sues strip club over Web photo

Zeta-Jones sues strip club over Web photoJust another day at a slimy whore house...It's always funny to read the "perspective" of a slimy whore house operator when they get caught doing something illegal. They want you to pity them for being criminals... How sick!Oh wait, they are just a strip...

Tags: Zeta, Web, judgement, Catherine Zeta-Jones, Zeta-Jones

Discussion threads 2004-10-25