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German Dialogue Marketing Agency Cuts Costs 15 Percent With SAM: A distinguished German dialogue marketing agency checked its software inventory following an abrupt change in CEO leadership and found that it had a shortage of software licenses. Concerned about the legal liability associated with being under-licensed, the agency sought the expertise of CANCOM IT Systeme AG. CANCOM offers a full...; Tags: Software, Marketing, Agency, Microsoft Corp., CANCOM IT Systeme AG, Tools & Techniques, Management; Case studies

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