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- The Smoothest Systems Implementation in Company History
- When New Jersey-based Berlex Laboratories, Inc., the U.S. affiliate of Schering AG, Germany, decided to select a new sales force automation solution for its six North American sales forces, it wanted a trouble-free transition from its existing system to the new one. Achieving that goal began with the formation of...
- Tags: Berlex Laboratories Inc., Sales Force, C3i Inc., Sales Force Automation (SFA), Sales Strategy, Sales Force Management, Customer Relationship Management (CRM), Enterprise Software, Software, Sales
- Case studies
- Pioneering a Handheld Solution for Sales Force Effectiveness
- Otsuka America Pharmaceutical, Inc., headquartered in Rockville, MD, is the U.S. affiliate of Japan's Otsuka Pharmaceutical Co., Ltd. Although Otsuka America doesn't have the largest sales force in the pharmaceutical industry, it does have one of the best equipped. In fact, its two sales forces, cardiovascular and neurosciences, virtually pioneered...
- Tags: Sales Force, Handheld, C3i Inc., Pharmaceutical Company, Sales Strategy, Sales Force Management, Sales
- Case studies
- Superior Service Cuts Costs and Boosts Sales Productivity
- Changing the technology used by 5,000 sales representatives is a tough job. But Wyeth makes it look easy. Headquartered in Collegeville, PA, the $14.6 billion company's eight U.S. pharmaceutical sales forces are responsible for an impressive portfolio of medicines for women's health care, cardiovascular disease, central nervous system, inflammation, hemophilia,...
- Tags: Wyeth, Sales Force, C3i Inc., Sales Strategy, Sales Force Management, Sales
- Case studies
Additional Resources
- Targeting High Value Prescribers Through Analytical CRM
- In this webcast SAS and C3i will outline analytics and present case examples of how leading organizations are gaining competitive advantages by identifying critical customer data, deriving insights through analysis, developing interaction strategies that leverage the insights, and continually enriching the customer profiles.
- Tags: SAS Institute, CRM
- Webcasts
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