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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to business intelligence solution]]></description>
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		<title><![CDATA[Getting smart about ROI: measuring the impact of business intelligence]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=996231]]></link>
		<description><![CDATA[Organizations looking to return to business basics might consider business intelligence BI solutions for better decision making. BI solutions are designed to help companies efficiently access and analyze data in order to operate more efficiently. BI solutions can be valuable in analyzing the effectiveness of ongoing operations and special initiatives...]]></description>
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		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Accelerating Retail Business Intelligence]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=154188]]></link>
		<description><![CDATA[Oracle Retail Business Intelligence Accelerator jumpstarts the business intelligence initiative in each phase of the project lifecycle, enabling a faster ROI on the project. The business intelligence solution provides retailers with packaged analytics and reports, which significantly reduces the time to value. The underlying infrastructure, with its integrated technology components,...]]></description>
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		<pubDate>Thu, 01 Sep 2005 00:00:00 -0700</pubDate>
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		<title><![CDATA[New Business Intelligence Solution Reduces Customer Churn by 25 to 30 Percent]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=276407]]></link>
		<description><![CDATA[French heating and hot water system specialist e.l.m. leblanc historically managed its operational and customer data with a number of databases and analysis tools. This infrastructure could not effectively integrate data from across the entire business. As a result, it was difficult to understand the causes of lost business or...]]></description>
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