britton manasco and metaphor

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Metaphor war

It's interesting to hear arguments about the future of high-tech played out in the realm of metaphor. After all, it is the "utility" metaphor that has proved a strong foundation for the folks behind the "on-demand" movement. Heck, they even got Nick "IT Doesn't Matter" Carr to embrace this metaphor....

Tags: on-demand, metaphor

Blog posts 2005-05-11

Metaphor watch: Super-saturated solution

Think like a chemist. Imagine pouring a powder into a liquid until it becomes a solid. That's what you call -- in experimental terms -- a "super-saturated solution." It's the metaphor that Miko Matsumura, vice president of marketing for Infravio, uses to describe the state of the current SOA field...

Tags: SOA, Miko Matsumura

Blog posts 2005-04-25

Metaphor Watch II: City Planning

Recognizing the need to continue clarifying the meaning of Web services so that business people can more readily understand and capitalize on the concept, here's another metaphor that has found the light of day: city planning. As this piece from CNET explains, "SOA is not a product per se, but...

Tags: SOA

Blog posts 2004-11-08

Metaphor Watch

As Joenoted in a previous post, one of the most significant challenges hampering theadvance of Web Services today is the opaque and abstruseway we speakof it.We are still very focused on tech talk and standards concerns; we have yet to really paint a vision that will grab the attention of...

Tags: LEGO Co.

Blog posts 2004-11-04