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Google clients 'frustrated' by unprofitable AdWords buys: Buyers of Google AdWords are “becoming increasingly frustrated,” so says the Googler that started the first Google inside sales team in 2003, Adam Goldberg. Goldberg helped build the Google inside sales team to a $500 million dollar a year organization by touting the marketing ROI of spends on AdWords’...; Tags: Search Advertising, Search, ROI, Profits, Marketing, Google Ads, Google, Brands, AdWords, Advertising; Blog posts 2007-04-04
Lenovo: Microsoft trumps Google: Microsoft Corp. and Lenovo have inked a global agreement to pre-load Windows Live services on Lenovo PCs sold worldwide including ThinkPad notebooks, ThinkCentre desktops and Lenovo-branded PCs:In the coming weeks, Lenovo will be the first PC maker to provide its customers worldwide with immediate access to the Microsoft Live.com portal...; Tags: Microsoft Windows, Desktops, Notebooks, Lenovo Group Ltd., Microsoft Corp., Dell Computer Corp., Microsoft Windows Live, Google Inc.; Blog posts 2007-03-14
Yahoo HotJobs needs Craigslist to fill hot jobs at Yahoo: Who says $42 billion market cap Yahoo wishes “free” classifieds Craigslist wasn’t disrupting its HotJobs online recruitment business? In touting its for big fee recruiting services to employers, Yahoo HotJobs proclaims:Yahoo has triple the circulation of the top newspapers! 111 million users who make Yahoo an integral part of...; Tags: Advertising, Brands, Business Models, Craigslist, Culture, Local, Marketing, Newspapers, Uncategorized, Yahoo; Blog posts 2007-03-07
Why Google will never pay for content: I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...; Tags: Advertising, Brands, Business Models, Click Fraud, Content, Copyright, Google, Google Software Applications, Marketing, Profits, ROI, Search, Search Advertising, Video, Wall Street, Web 2.0, YouTube; Blog posts 2007-03-06
YouTube: What Google CEO Eric Schmidt really thinks: I feel as if I have been traversing the country with Google CEO Eric Schmidt this week! Yesterday I enjoyed lunch with him during his address to the Morgan Stanley Technology Conference in San Francisco (read my first-hand report in “Google CEO extols $800 billion advertising opportunity”). I spent...; Tags: Wall Street, Search Advertising, Metrics, Content, Copyright, Google Software Applications, Television, TV, Brands, YouTube, Video, User-Generated Content, Google, Culture, Search, Advertising, Media, Web 2.0, Business Models; Blog posts 2007-03-06

Mpire online shopping mashup for $144 billion eCommerce opportunity: CEO interview: Did you ever wish you could visit all the best shopping sites rolled into one? eBay, Amazon, Overstock, Yahoo, Shopping.com, Craigslist…and more in one place? Mpire.com metasearch and pricing analytics engine proclaims wish no more. The shopping “mashup” which launched last June debuts today an enhanced “universal shopping experience”...; Tags: Advertising, Brands, Business Models, CEO Interviews, ecommerce, Marketing, Metrics, Search, Search Advertising, Software, VC, Venture Capital, Web 2.0; Blog posts 2007-03-06
Why Google needs Viacom, big time!: John Battelle to Big Media on Googles YouTube: “Forget the deal.” Battelle’s latest “old media doesn’t get it” piece is a rambling follow-up to a Mark Cuban verdict that old media hasn’t figured things out, YouTube things that is. Battelle’s confidence in his lack of confidence in mega...; Tags: Advertising, Brands, Content, Copyright, Culture, Google, Google Software Applications, Marketing, Media, Metrics, Movies, ROI, Television, TV, Video, Web 2.0, YouTube; Blog posts 2007-03-02
Yahoo: Cast YOUR Oscar Academy Awards Ballot!: Yahoo is doing what it does best at its dedicated micro-site for the "Countdown to the 79th Annual Academy Awards."The Yahoo Movies special theme feature showcases non-stop Oscar news, profiles of nominees, photos and videos, a blog, Oscars history...AND unique interactive activities:Yahoo Avatars hit the red carpet: Dress your onlone...; Tags: Business Models, Web 2.0, Yahoo, Blogs, User-Generated Content, Social Web, Video, Amateur Content, Brands, TV, Television, Movies, Social Networking; Blog posts 2007-02-24
Google analyzes Dell customers: In “Google dependency is risky business” last month I underscored how Google is asserting its influence on the operations of its advertisers, prospective advertisers and publisher “partners” more and more.Companies expose themselves to prospective competitive and proprietary risks by enabling the number one search engine and third party contextual advertising...; Tags: Blogs, Brands, ecommerce, Enterprise, Google, Google Software Applications, Internet Data, Legal, Metrics, Privacy; Blog posts 2007-02-20
iStockphoto CEO on Getty Images acquisition: Exclusive interview on one year anniversary: Got $1.00? Then you can download one of 1,459,000 artist quality, royalty-free images showcased at iStockPhoto.Bruce Livingstone, iStockphoto President and CEO, has been powering “the first, biggest and best community-powered marketplace for value-priced imagery,” since he founded it in April 2000.As of February 2006, Livingston has been powering his photographic...; Tags: Brands, Business Models, Content, Copyright, Culture, ecommerce, Marketing, ROI, Social Media, Social Networking, Social Web, The Real Deal, User-Generated Content, Video, Web 2.0, YouTube; Blog posts 2007-02-19
Google due for a fall? Donna Bogatin debates Danny Sullivan: IS GOOGLE OVERRATED? TAPPED OUT? DUE FOR A FALL?Fast Company Magazine invited "two experts" to take sides:Donna Bogatin and Danny Sullivan HIGHLIGHTSBogatin: Googles search stallion has driven GOOG to a 400%-plus appreciation in just two years. Googles stock price is not sustainable long term, and neither is its domination in...; Tags: Advertising, Blogs, Brands, CEO Interviews, Content, Copyright, Culture, ecommerce, Enterprise, Google, Google Software Applications, Government, Internet Data, Legal, Local, Marketing, Media, Metrics, ROI, Search, Search Advertising, Self-Promotion, VC, Venture Capital, Web 2.0; Blog posts 2007-02-16
GoFish CEO + Bolt CEO: Moving advertising from TV to Internet, Exclusive Interview: Michael Downing, co-founder and CEO of GoFish, and Aaron Cohen, co-founder and CEO of Bolt Media, are enthusiastically looking forward to jointly growing a billion streams “made for Internet programming” advertising supported business, and they shared their enthusiasm with me this morning. In a New York-San Francisco conference call...; Tags: Business Models, Web 2.0, Advertising, CEO Interviews, Social Web, Video, YouTube, Amateur Content, Brands, TV, Television, Social Networking, Social Media, User Generated Politics, Social Capital, GoFish, Michael Downing; Blog posts 2007-02-12
Facebook: 'technology business, not media business': When I chatted with Melanie Deitch, Facebook Director of Marketing, last October, I noted my impression that Facebook was confidently pursuing its stand alone social media opportunities regardless of external noise about rumored acquisition offers (see “Facebook talks ‘The Real Deal’ in exclusive interview”). Since that time, Facebook has indeed...; Tags: Amateur Content, Brands, Business Models, Content, Culture, Facebook, Marketing, Media, Self-Promotion, Social Media, Social Networking, Social Web, Television, TV, User-Generated Content; Blog posts 2007-02-07
Web 2.0 at IBM, live!: SOCIAL CAPITAL THEORY MEETS WEB 2.0Interactive Presentation Authored by Donna BogatinFor presentation at IBM Research Center, Tuesday, February 6, 2007, 11am The blogosphere can indeed be a virtuous circle! Web 2.0 is one of the topics I probe here at this Digital Markets Blog, particularly from a business...; Tags: Business Models, Web 2.0, Culture, Blogs, Social Web, Brands, Social Networking, Social Media, IBM, Social Capital, Web; Blog posts 2007-02-05
Social Capital Theory Meets Web 2.0, by Donna Bogatin: SOCIAL CAPITAL THEORY MEETS WEB 2.0by Donna BogatinInteractive Presentation Authored by Donna BogatinFor presentation at IBM Research Center, Tuesday, February 6, 2007, 11am I am invited to share my Web 2.0 thoughts with T.J. Watson Research Labs. In Web 2.0 and blogosphere fashion, my presentation to IBM will...; Tags: Business Models, Web 2.0, Usability, Enterprise, Blogs, User-Generated Content, Social Web, Brands, Self-Promotion, Social Networking, Social Media, Wikipedia; Blog posts 2007-02-05
Who needs Google? CBS vs. Viacom vs. NBC: Way back in November I underscored “Google’s fuzzy YouTube logic.”In “Google to TV networks: Believe in YouTube” I analyzed how Google made its mark at YouTube, a PR mark, just one week after officially taking over the YouTube reigns. In a joint announcement with CBS, Google did what it excels...; Tags: Business Models, Web 2.0, Advertising, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Self-Promotion, TV, Television, Google Software Applications, Copyright, Content, Social Networking, Social Media, ROI, Google Inc., YouTube Inc.; Blog posts 2007-02-03
Web 2.0 in 2007: Brands rule!: My Digital Markets 2007 predictions include: ‘Branded Conversations’ frame social media in 2007, as I presented January 4: February 4 will not only kickoff Super Bowl XLI, it will mark the major league debut of what I call brand-focused “user-involved” social media content, or “branded conversations."Last October I put...; Tags: brand, Facebook, social media, Ford Motor Co., Web 2.0, Web; Blog posts 2007-01-31
Microsoft hits home run in NYC: Willie Randolph helps launch Vista: Microsoft was in full force in the Big Apple today for “the most significant product launch in Microsoft Corp.’s history.” Microsoft made the rounds to technology retailers in New York City in conjunction with the release to consumers of the Windows Vista operating system and Microsoft Office 2007.One of the...; Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows Vista, Microsoft Corp., Microsoft Windows; Blog posts 2007-01-30
Hillary TV: Will 'User Generated Politics' get Clinton to the White House?: A Digital Markets Blog political announcement: The 2007 campaign for the presidency of the United States will mark the prime-time debut of what I will be calling ‘User Generated Politics.”“All politics is local,” the old saying goes. “Every vote counts” is another favorite.My debut post at this Digital Markets Blog...; Tags: Web 2.0, Local, Media, Advertising, Citizen Journalism, Legal, Government, User-Generated Content, Social Web, Amateur Content, Brands, Marketing, Self-Promotion, Social Networking, Social Media, Politics, Hillary Clinton, Political Campaign, Presidential Race, President Clinton, Clinton; Blog posts 2007-01-29
Will YouTube 'King Hurley' really share video riches?: YouTube co-founders Chad Hurley & Steve Chen celebrated their $1.65 billion buyout by Google in a giddy “broadcast yourself” YouTube clip culture video proclaiming the joining together of two Internet “kings.”The two kings are currently being feted on the international stage at The World Economic Forum Annual Meeting 2007 convened...; Tags: Business Models, Web 2.0, Media, Advertising, Culture, Google, User-Generated Content, Social Web, Video, YouTube, Amateur Content, Brands, Marketing, Self-Promotion, ecommerce, Google Software Applications, Copyright, Content, Social Networking, Social Media, Search Advertising, YouTube Inc.; Blog posts 2007-01-27