branding Resources

ZDNet Dictionary Definition

Branding: Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of...; Full Branding Definition >>

ZDNet Resources

Accenture: 'Branded' by the Tiger Woods mess: Accenture's connection to Tiger Woods may be moving from the Asset to the Liability column. Should firms tie so much of their branding in with a celebrity? by Brian Sommer; Tags: Accenture Ltd., Tiger Woods, Asset Management, Branding, Financial Services, Operational Planning, Finance, Business Operations, Marketing, Brian Sommer; Blog posts 2009-12-03
Touch DJ for iPhone 1.0 (Mobile): Touch DJ for iPhone offers realtime independent manipulation of 2 MP3 and M4A files, including scratching, looping, positioning, equalization, effects, and pitching. It features 64 bit sonic processing engine, tactile track control, two mixing modes: visual and split, 2x 3-band EQ, 2x FX LP Filter, 2x Vinyl spin up, spin...; Tags: Apple iPhone, Mobile, Amidio, Smart Phones, 64-Bit, Branding, Consumer Electronics, Personal Technology, Processors, Semiconductors, Hardware, Components, Marketing; Software downloads 2009-11-25
CopanMobile for PocketPC 1.0.6 (Mobile): CopanMobile for Pocket PC is a very functional and easy-to-use geomatics engineering tool for computing and managing plane surveying and mapping coordinates. It does numerous coordinate geometry COGO calculations, processes and adjusts raw field survey data, computes and adjusts map traverse data, performs map or deed checks, calculates curves, areas...; Tags: Memory Card, Mobile, Positioning, Survey, Underhill Geomatics, Pocket PC, Branding, Handhelds, Operating Systems, Memory, Hardware, Marketing, Software, Semiconductors, Components; Software downloads 2009-11-25
XMIND 3.1 (Mac): XMIND, with clean and kind interface, is a revolutionary Presentation/Mind Mapping/Brainstorming software application. It enables users to capture various ideas and manage information easily with revolutionizing way. Your work will become simple and efficient. In XMIND, you can plan your meeting effortlessly by creating an agenda and finalizing details...; Tags: Apple Macintosh, Map, Idea, XMIND, Tools & Techniques, Microsoft Word, Branding, Word Processors, Team Management, Management, Microsoft Office, Office Suites, Software, Marketing; Software downloads 2009-11-24
RedCrab 1.00 (Windows): The calculation software RedCrab was developed with the aim a calculator made available that combines the function of a calculator with a text editor. RedCrab enable the user to input a mathematical expression in a full-screen editor, providing input of mathematical symbols like fraction and roots. The positioning of the...; Tags: Expression, RedChilliCrab, Branding, Microsoft Windows, Marketing, Operating Systems, Software; Software downloads 2009-11-24

AOL ditches the triangle; previews new brand identity, logos: In a move that mimics Yahoo's "It's You" media branding campaign, AOL has unveiled a "new brand identity" now that the company will spin off from corporate conglomerate Time Warner on Dec. 10. by Andrew Nusca; Tags: Brand, America Online Inc., Brand Identity, Branding, Marketing, Andrew Nusca; Blog posts 2009-11-23
Don't envy the ENVI. GM re-VOLTing other brands: Chrysler won't build electric car after all. GM will use VOLT tech for other brands. by Harry Fuller; Tags: Brand, General Motors Corp., Branding, Marketing, Harry Fuller; Blog posts 2009-11-16
Rupert Murdoch's Google taunts are a bid to unite publishers - content will be king: It looks like Rupert Murdoch is positioning himself as the saviour of the newspaper industry. He might very well succeed... by Tom Foremski; Tags: Google Inc., Rupert Murdoch, Branding, Strategy, Marketing, Management, Tom Foremski; Blog posts 2009-11-16
What the duck? Aflac gets quackin' on Facebook: The ducky insurance company uses Facebook to promote fundraising and brand awareness by Jennifer Leggio; Tags: Facebook, Brand, Aflac Inc., Branding, Insurance, Marketing, Business Operations, Corporate Insurance, Jennifer Leggio; Blog posts 2009-11-12
Nero 9 Lite 9.4.12 (Windows): Enjoy basic data burning and copying capabilities for your CDs and DVDs from the world's most trusted digital media brand, Nero for free. Nero 9 Lite allows you to: burn and copy CD/DVD data free without any time limitations; quick copy from source to media; buffer under run protection when...; Tags: Nero, Disc, Microsoft Windows, Nero 9 Lite, Branding, Marketing; Software downloads 2009-11-08
Is That Gluten Free? for iPhone 1.2 (Mobile): Is That Gluten Free? for iPhone is designed for those with gluten sensitivities, celiac disease or anyone wanting more information on gluten-free products or leading a gluten free lifestyle. It features over 14,800 verified gluten-free products, over 360 brands, including private label grocery store brands, search by category, brand, or...; Tags: Ingredient, Apple iPhone, Brand, Mobile, Midlife Crisis Apps, Branding, Marketing; Software downloads 2009-11-03
Juniper Networks makes its move; Rolls out processor, router, network operating system revamp: Juniper Networks unveiled an armada of new gear, software and chips that it hopes will ding Cisco Systems while positioning the company well in the next generation data center. by Larry Dignan; Tags: Processor, Router, Network, Operating System, Juniper Networks Inc., Network Operating System, Data Centers, Branding, Networking, Network Technology, Storage, Hardware, Data Management, Marketing, Larry Dignan; Blog posts 2009-10-29
Ecoboom for Firefox 1.0.1 (Windows): Be green with this eco-friendly nature theme for your Firefox browser. Includes links to leading sites, environmentally friendly products and an easy way to contribute to rain forest preservation--you're browser is something to be proud of. These themes are free and we switch your default search engine to BING, ASK...; Tags: Mozilla Firefox, Brand, Theme, Microsoft Windows, Brand Thunder, Branding, Web Browsers, Marketing, Internet; Software downloads 2009-10-29
Thanksgiving Boom for Firefox 1.0.2 (Windows): Celebrate the fall harvest, family and the things we're thankful for. We've gathered some great sites into the toolbar from online games and holiday history, to the recipes you'll need to wow the family. Explore the links, enjoy the theme. These themes are free and we switch your default search...; Tags: Mozilla Firefox, Brand, Theme, Toolbar, Microsoft Windows, Brand Thunder, Branding, Marketing; Software downloads 2009-10-29
Newell Rubbermaid Expects to Save $1.5 Million Managing Brand Web Sites Over Two Years: Newell Rubbermaid wanted a common and cost-effective way to manage its more than 30 brand Web sites, while giving each of those sites the distinctive look and function that the brand required. Newell Rubbermaid turned to digital agency LBi Atlanta to replace open source and other technology with Microsoft-based technology....; Tags: Brand, Microsoft Corp., Newell Rubbermaid, Branding, Marketing; Case studies 2009-10-29
Google, Android 2.0 sticks fork in GPS devices: Global positioning devices were already on the road to becoming irrelevant and Google Maps Navigation for Android 2.0 may speed up the trip. by Larry Dignan; Tags: Google Inc., Google Android, Positioning, Branding, GPS, Marketing, Consumer Electronics, Personal Technology, Larry Dignan; Blog posts 2009-10-28
HTC kicks off global ad campaign and its all about YOU: HTC Corporation today kicked off their new global advertising campaign based on their "Quietly Brilliant" brand positioning and everything is about YOU. They are focusing on the personal experience that we are coming to associate with our mobile phones and have been working with a LA-based agency, Deutsch LA Inc.,...; Tags: High Tech Computer Corp., Advertisement, Branding, Marketing, Matthew Miller; Blog posts 2009-10-25
KFC UNThinking at the UN: Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed todayÂ by a top PR agency with...; Tags: Brand, KFC Corp., UN General Assembly, Yum, Branding, Public Relations, Marketing, Corporate Communications, James Farrar; Blog posts 2009-10-22
2010 Acura RDX photos: The RDX is almost an experimental car for Acura, an exploration into the crowded small-SUV market for an upscale brand. The turbocharged power train is unique among the company's models. by CNET News.com; Tags: Photograph, Exploration, RDX, Branding, Marketing, CNET News.com; Image galleries 2009-10-22
Yahoo: Major businesses have stabilized; update on Microsoft deal: Yahoo delivered a bit of a surprise for its third-quarter earnings, beating Wall Streetâ€™s expectations handily and offering signs that CEO Carol Bartz is turning the company around. For the quarter, the company reported net income of $186 million, or 13 cents per share, on revenue of...; Tags: Yahoo! Inc., Microsoft Corp., Operational Accounting, Branding, Finance, Marketing, Sam Diaz; Blog posts 2009-10-20