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ZDNet Dictionary Definition
- Branding
- Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of...
- Full Branding Definition >>
ZDNet Resources
- AOL ditches the triangle; previews new brand identity, logos
- In a move that mimics Yahoo's "It's You" media branding campaign, AOL has unveiled a "new brand identity" now that the company will spin off from corporate conglomerate Time Warner on Dec. 10. by Andrew Nusca
- Tags: Brand, America Online Inc., Brand Identity, Branding, Marketing, Andrew Nusca
- Blog posts 2009-11-23
- Don't envy the ENVI. GM re-VOLTing other brands
- Chrysler won't build electric car after all. GM will use VOLT tech for other brands. by Harry Fuller
- Tags: Brand, General Motors Corp., Branding, Marketing, Harry Fuller
- Blog posts 2009-11-16
- Rupert Murdoch's Google taunts are a bid to unite publishers - content will be king
- It looks like Rupert Murdoch is positioning himself as the saviour of the newspaper industry. He might very well succeed... by Tom Foremski
- Tags: Google Inc., Rupert Murdoch, Branding, Strategy, Marketing, Management, Tom Foremski
- Blog posts 2009-11-16
- What the duck? Aflac gets quackin' on Facebook
- The ducky insurance company uses Facebook to promote fundraising and brand awareness by Jennifer Leggio
- Tags: Facebook, Brand, Aflac Inc., Branding, Insurance, Marketing, Business Operations, Corporate Insurance, Jennifer Leggio
- Blog posts 2009-11-12
- Nero 9 Lite 9.4.12 (Windows)
- Enjoy basic data burning and copying capabilities for your CDs and DVDs from the world's most trusted digital media brand, Nero for free. Nero 9 Lite allows you to: burn and copy CD/DVD data free without any time limitations; quick copy from source to media; buffer under run protection when...
- Tags: Nero, Disc, Microsoft Windows, Nero 9 Lite, Branding, Marketing
- Software downloads 2009-11-08
- Is That Gluten Free? for iPhone 1.2 (Mobile)
- Is That Gluten Free? for iPhone is designed for those with gluten sensitivities, celiac disease or anyone wanting more information on gluten-free products or leading a gluten free lifestyle. It features over 14,800 verified gluten-free products, over 360 brands, including private label grocery store brands, search by category, brand, or...
- Tags: Ingredient, Apple iPhone, Brand, Mobile, Midlife Crisis Apps, Branding, Marketing
- Software downloads 2009-11-03
- Juniper Networks makes its move; Rolls out processor, router, network operating system revamp
- Juniper Networks unveiled an armada of new gear, software and chips that it hopes will ding Cisco Systems while positioning the company well in the next generation data center. by Larry Dignan
- Tags: Processor, Router, Network, Operating System, Juniper Networks Inc., Network Operating System, Data Centers, Branding, Networking, Network Technology, Storage, Hardware, Data Management, Marketing, Larry Dignan
- Blog posts 2009-10-29
- Ecoboom for Firefox 1.0.1 (Windows)
- Be green with this eco-friendly nature theme for your Firefox browser. Includes links to leading sites, environmentally friendly products and an easy way to contribute to rain forest preservation--you're browser is something to be proud of. These themes are free and we switch your default search engine to BING, ASK...
- Tags: Mozilla Firefox, Brand, Theme, Microsoft Windows, Brand Thunder, Branding, Web Browsers, Marketing, Internet
- Software downloads 2009-10-29
- Thanksgiving Boom for Firefox 1.0.2 (Windows)
- Celebrate the fall harvest, family and the things we're thankful for. We've gathered some great sites into the toolbar from online games and holiday history, to the recipes you'll need to wow the family. Explore the links, enjoy the theme. These themes are free and we switch your default search...
- Tags: Mozilla Firefox, Brand, Theme, Toolbar, Microsoft Windows, Brand Thunder, Branding, Marketing
- Software downloads 2009-10-29
- Google, Android 2.0 sticks fork in GPS devices
- Global positioning devices were already on the road to becoming irrelevant and Google Maps Navigation for Android 2.0 may speed up the trip. by Larry Dignan
- Tags: Google Inc., Google Android, Positioning, Branding, GPS, Marketing, Consumer Electronics, Personal Technology, Larry Dignan
- Blog posts 2009-10-28
- Microsoft drops 'Family Guy' special
- Microsoft representative said the show - a variety show to be done by Alex Borstein and Seth MacFarlane - was not "a fit with the Windows brand." Microsoft said Monday it has canceled its sponsorship of a planned variety show with the creator of the "Family Guy." ...
- Tags: Microsoft Corp., Microsoft Windows, Microsoft Windows 7, Branding, Operating Systems, Software, Marketing, Microsoft, Windows 7, television, Ina Fried CNET News
- News items 2009-10-27
- HTC kicks off global ad campaign and its all about YOU
- HTC Corporation today kicked off their new global advertising campaign based on their "Quietly Brilliant" brand positioning and everything is about YOU. They are focusing on the personal experience that we are coming to associate with our mobile phones and have been working with a LA-based agency, Deutsch LA Inc.,...
- Tags: High Tech Computer Corp., Advertisement, Branding, Marketing, Matthew Miller
- Blog posts 2009-10-25
- KFC UNThinking at the UN
- Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed today by a top PR agency with...
- Tags: Brand, KFC Corp., UN General Assembly, Yum, Branding, Public Relations, Marketing, Corporate Communications, James Farrar
- Blog posts 2009-10-22
- 2010 Acura RDX photos
- The RDX is almost an experimental car for Acura, an exploration into the crowded small-SUV market for an upscale brand. The turbocharged power train is unique among the company's models. by CNET News.com
- Tags: Photograph, Exploration, RDX, Branding, Marketing, CNET News.com
- Image galleries 2009-10-22
- Yahoo: Major businesses have stabilized; update on Microsoft deal
- Yahoo delivered a bit of a surprise for its third-quarter earnings, beating Wall Street’s expectations handily and offering signs that CEO Carol Bartz is turning the company around. For the quarter, the company reported net income of $186 million, or 13 cents per share, on revenue of...
- Tags: Yahoo! Inc., Microsoft Corp., Operational Accounting, Branding, Finance, Marketing, Sam Diaz
- Blog posts 2009-10-20
- What's a brick?
- Shortly after I posted my blog on CalStar making building materials from coal ash, I heard from the American Brick Industry Association BIA. They feel CalStar is ripping off centuries of brick brand equity. Here is the email with BIA's side of the brick business: "I...
- Tags: Brick, CalStar, ASTM STANDARDS Here, Branding, Blogging, Manufacturing, Marketing, Internet, Harry Fuller
- Blog posts 2009-10-20
- FlashPokerManager 2.0 (Mac)
- The Poker Tournament Manager of Value Poker administers an arbitrary number of tournaments, players or club members, points accounts, play money accounts, Next game brands, BuyIns, ReBuys, AddOns, and more. One of the most outstanding features is the automatic seating and the balancing support for multi-table games. Also, the payouts...
- Tags: Tournament, Monitor, Apple Macintosh, Value Gaming, Projectors, Monitors & Displays, Branding, Hardware, Components, Marketing
- Software downloads 2009-10-20
- Unit Converter 1.4 (Windows)
- Free unit converter made with an engineer in mind. The user interface uses mouse positioning to select the units to convert, but clicking will lock in the selection if desired. The user can adjust the order of the properties by dragging, the foreground and background colors, the font size and...
- Tags: Positioning, Microsoft Windows, Tim Johnston Development, Branding, Marketing
- Software downloads 2009-10-14
- Sanmaxi Memory Card Data Recovery 5.0.1 (Windows)
- Memory card data recovery software recovers your deleted files, folders from all major types of digital multimedia memory cards and supports all major brands of cards like MMC, xD Picture Card, MicroDrive, MicroSD, MiniSD, Compact Flash. It supports all digital media brands including Nikon, Canon, Kodak, Konica, Fuji, Sony, Samsung,...
- Tags: Brand, Memory Card, Microsoft Windows, Sanmaxi, Memory Card Data Recovery Software, Memory, Flash Memory, Branding, Semiconductors, Hardware, Components, Marketing
- Software downloads 2009-10-01
- ZDNet readers pick Canon as favorite camera brand
- In a poll on favorite camera brands conducted on this blog last week, Canon came out on top with 43% of the votes. As of September 29 at 8:00AM EDT, 292 people voted in the poll, with Nikon coming in second with 24% and Sony taking the bronze at 10%....
- Tags: Brand, Poll, Camera, Canon Inc., Branding, Marketing, Rachel King
- Blog posts 2009-09-29
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