branding Resources

ZDNet Dictionary Definition

Branding: Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of...; Full Branding Definition >>

ZDNet Resources

'Branded community' leads to trademark morass: After publishing a guest blog on enterprise communities, I received what appeared to be a cross between a sales pitch and cease-and-desist email from a branding business. How is this approach good branding? by Jennifer Leggio; Tags: Community, Branding, Marketing, Jennifer Leggio; Blog posts 2008-07-25
LCD TVs recommended over plasma TVs in retail, Samsung and Sony top recommended brands: At a rate of more than three to one, retail electronics salespersons are recommending liquid crystal display LCD flat screen TVs instead of sets using plasma technology to shoppers who are seeking to purchase big screen televisions (sets with screens measuring 40 inches or larger), according to the J.D.Power and...; Tags: Sony Corp., Brand, LCD TV, Plasma TV, Samsung Electronics Co. Ltd., Salesperson, LCD, Branding, Monitors & Displays, TVs, Tv & Home Theater, Marketing, Hardware, Components, Personal Technology, Home Entertainment, AM; Blog posts 2008-07-21
Top US Web sites in May 2008: Brand Audience, 000 Time Per User 1. Google 121,991 1:15:27 2. Yahoo! 114,661 3:13:38 3. Microsoft 97,663 0:44:04 4. MSN/Windows Live 97,626 2:06:54 5. AOL Media Network 89,736 3:37:37 6. Fox Interactive Media 70,250 1:50:01 7....; Tags: Web, Web Site, Wiki, Web Site Development, Branding, Advertising & Promotion, Online Communications, Internet, Marketing, NB; Blog posts 2008-07-17
Judge: eBay not responsible for counterfeits.: The city of New York should be letting out a big sigh of relief right about now. On Monday, a federal judge cleared online auction site eBay from any wrongdoing in a trademark infringement lawsuit filed by upscale jeweler Tiffany & Co. I bring New York into...; Tags: Brand, Tiffany & Co. Inc., eBay Inc., Branding, Marketing, sdiaz; Blog posts 2008-07-15
Cruel to be kind: FastWork.tv revista: I was aware that talking about FastTalk.tv would get a degree of attention. That's because I have close links to SAP. What I could never know is the extent to which it might influence change. Robert Scoble invited me to review the latest show to assess whether it is better...; Tags: Robert Scoble, SAP AG, Sales Strategy, Branding, Podcasts, Groupware, Sales Force Management, Sales, Marketing, Internet, Enterprise Software, Software, Dennis Howlett; Blog posts 2008-07-14

eBay wins big in federal court, but Europe is a different story: A federal judge ruled Monday that eBay doesn't have an obligation to police its sellers for trademark infringements, the Times reports. The decision upholds Internet companies' safe harbor against claims that they should be liable for users' infringements. "Tiffany has failed to demonstrate that eBay knowingly...; Tags: eBay Inc., Branding, Internet, Strategy, Litigation, Marketing, Management, Business Operations, Richard Koman; Blog posts 2008-07-14
Europe seeks to brand open source quality: Calling software European, as opposed to American or Burmese, sounds like an effort at exclusion. And a claim that your quasi-nationalistic project is the measure of quality strikes me as a way to set oneself apart. by Dana Blankenhorn; Tags: Software, Brand, European Commission, Quality, Branding, Tools & Techniques, Open Source, Marketing, Management, Dana Blankenhorn; Blog posts 2008-07-14
Blockbuster comes to its senses: Pulls Circuit City bid: Blockbuster said it is withdrawing its proposal to buy Circuit City. In a statement late Tuesday, Blockbuster said its decision to pull its bid was based on "market conditions and the completion of our initial due diligence process." What Blockbuster didn't say is that no one could...; Tags: Circuit City Stores Inc., Blockbuster Inc., Advertising & Promotion, Branding, Microsoft Office, Marketing, Office Suites, Software, Larry Dignan; Blog posts 2008-07-02
MEVA Black Style (zip): The MEVA Black Style screen saver lets you show off your appreciation for the MEVA brand by having a sleek silver MEVA logo on the center of your screen, with a black background. The logo is animated. This version is the first release on CNET Download.com.; Tags: Logo, MEVA, Branding, Marketing; Software downloads 2008-07-02
Cleveland Clinic adds Weight Watchers to branding effort: In addition to RealAge, the Cleveland Clinic has added a second wellness brand to its line-up -- WeightWatchers. by Dana Blankenhorn; Tags: Brand, Cleveland Clinic, Branding, Marketing, Dana Blankenhorn; Blog posts 2008-06-30
Tim Berners-Lee talks cranberry sauce and Linked Data in New York City: Sir Tim Berners-Lee took to the stage in New York City last night, to deliver the final keynote of the day at JupiterMedia's new semantic web event, Linked Data Planet. The ballroom of the Roosevelt Hotel was certainly busier than earlier in the day, as a smattering...; Tags: Tim Berners-Lee, Brand, URI, Data, Tim, RDF, Semantic Web, Branding, XML, Printers, Internet, Marketing, Software/Web Development, Web Development, Hardware, Peripherals, Paul Miller; Blog posts 2008-06-18
Free Directory Submission Software (rar): This is a free directory submitter to help you submit to 100's of directories as fast as possible. The Free directory submission software is free to use for life. Marketers if you would like to make money off our software you can purchase branding & master resell rights. Contains over...; Tags: Directory, Scrapbooking Directory, Tools & Techniques, Branding, Management, Marketing; Software downloads 2008-06-18
Gallery: HP casts Voodoo spell on new lineup: Hewlett-Packard's 50 new products include a makeover of the Touchsmart all-in-one desktop; two machines for its high-end gaming brand, Voodoo PC; and new commercial and consumer notebooks. by CNET News.com; Tags: Voodoo, Brand, Hewlett-Packard Co., Branding, Marketing, CNET News.com; Image galleries 2008-06-10
Merriam-Webster Medical Dictionary (exe): Merriam-Webster Medical dictionary is a concise guide to the essential language of medicine. More than 35,000 entries. Clear definitions, covers brand names and generic equivalents of common drugs. This version is the first release on CNET Download.com.; Tags: Paragon Software, Dictionary, Merriam-Webster Medical Dictionary, Branding, Marketing; Software downloads 2008-06-10
FTSE Spread Betting (txt): Build a winning spreadbetting strategy. Strategy bets the FTSE index based on a well known correlator. Backtest the strategy that the model will help you build. Strategy can work with an initial outlay of as little as 100. Lets you choose whether you will be taking cash out of the...; Tags: Positioning, Microsoft Excel, Strategy, Branding, Microsoft Office, Office Suites, Software, Management, Marketing; Software downloads 2008-06-06
Kim Branding Utility (exe): Branding utility for kim 2 enables you to earn commission through a growing portfolio of products and services available to your prospects through the kim interface, by distributing your very own copy, properly branded with your kin Downline Builder username. full instructions are on kims homepage. This version is the...; Tags: Utility, Kewlworkz, Branding, Marketing; Software downloads 2008-06-04
Online brand-jacking increasing: With the evolving sophistication of online scammers' understanding of social engineering and trust building online, the techniques they use to build authenticity into their scam propositions have started directly influencing a targeted brand's reputation online in the most negative way possible - the loss of a customer's trust into the...; Tags: Brand, Scammer, MarkMonitor, Phishing, Branding, Cyberthreats, Spam, Viruses And Worms, Security, Spam And Phishing, Marketing, Dancho Danchev; Blog posts 2008-06-03
The value in name patients: In all the coverage of Sen. Edward Kennedy's brain tumor, one fact has gone little remarked. The surgery is taking place at Duke. Not in Massachusetts. In North Carolina. The surgeon is Dr. Allan H. Friedman (right, from Duke University Medical Center). He was...; Tags: Patient, Hospital, Dr., Duke University, Healthcare, Branding, Marketing, Dana Blankenhorn; Blog posts 2008-06-02
Is RealAge a big time brand?: One curious fact about the medical industry is its shortage of big time brands. As my friend Rob Frankel likes to explain it, a big time brand is perceived as the only solution to a defined problem. So you're sick, you need a doctor, what brand hits...; Tags: Brand, Health Care, RealAge, Branding, Marketing, Dana Blankenhorn; Blog posts 2008-05-27
Top brands for product placement on broadcast TV in Q1 2008: Brand Product Category Total # Occurrences Coca-Cola Soft Drinks Soft Drinks 2,380 24 Hour Fitness Centers-Clubs Fitness Centers-Clubs 1,545 Pussycat Dolls Lounge Nightclubs Nightclubs 479 Freemotion Fitness Exercise Equipment Exercise Equipment 396 Precor Exercise Equipment Exercise Equipment...; Tags: Brand, SYS, Equipment, TV, Branding, Food & Beverage, Marketing, Manufacturing, NB; Blog posts 2008-05-26