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- AOL ditches the triangle; previews new brand identity, logos
- In a move that mimics Yahoo's "It's You" media branding campaign, AOL has unveiled a "new brand identity" now that the company will spin off from corporate conglomerate Time Warner on Dec. 10. by Andrew Nusca
- Tags: Brand, America Online Inc., Brand Identity, Branding, Marketing, Andrew Nusca
- Blog posts 2009-11-23
- AMD keeps things simple with Vision
- In an attempt to wean customers away from worrying about clock speed, cores and cache, AMD has dramatically simplified its processor branding. by Adrian Kingsley-Hughes
- Tags: Vision, Advanced Micro Devices Inc., Branding, Processors, Marketing, Semiconductors, Hardware, Components, Adrian Kingsley-Hughes
- Blog posts 2009-09-10
- Building Portals and Managing Content with Microsoft SharePoint 2007
- View Available Dates and LocationsIn this course, you will learn how to build portals, manage web content, and streamline your business processes using SharePoint 2007. You will gain an understanding of the standard Microsoft Office SharePoint Server 2007 MOSS collaboration portal features, including collaboration portals, user profiles,...
- Tags: Microsoft SharePoint, Microsoft Corp., Portals, Content Management, Groupware, Collaboration, Web Technology, Enterprise Software, Internet, Software
- Training 2009-09-01
- Palm snags Apple veteran Zwerner to head brand design
- Apple veteran Jeff Zwerner has joined Palm as its new SVP of brand design. Zwerner's new duties include overseeing the company's web design strategies, global ad campaigns and public relations. That's a lot of message to handle, judging by the dicussion over Palm's...
- Tags: Advertisement, Brand, Palm Inc., Apple Inc., Jeff Zwerner, Branding, Public Relations, Marketing, Corporate Communications, Andrew Nusca
- Blog posts 2009-08-05
- E-Book Marketing 1.0 (Windows)
- A Variety of Information Types You Can Sell Online. Begin Your Info Product Creation Journey with the End in Mind. Branding Your Info Product. How to Gather Testimonials for Your Product. How to Strategically Price Your Product. Info Product Creation Success Factors. School of Thought Go as High-Ticket as Possible....
- Tags: Research Signpost, E-books, Branding, Microsoft Windows, Personal Technology, Marketing, Operating Systems, Software
- Software downloads 2009-08-03
- Online Marketing Strategies Vol 03 1.28 (Windows)
- The "if you don't want to pay ($) for (your product's name), just click on..." strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page. It increases the perceived value...
- Tags: Microsoft Windows, Midwest Research, Branding, Strategy, Marketing, Management
- Software downloads 2009-06-29
- BlackBerry Tour offers solid features, but adds to branding confusion
- The newly-announced BlackBerry Tour gives Research in Motion a powerful new high-end smartphone, and yet another conflicting product name to confuse BlackBerry buyers. by Jason Hiner
- Tags: RIM BlackBerry, Branding, Handhelds, Smart Phones, Marketing, Hardware, Consumer Electronics, Personal Technology, Jason Hiner
- Blog posts 2009-06-17
- Reap the Riches of E-Book Reseller Rights 1.0 (Windows)
- Table of Contents: Chapter 1: Introduction; Chapter 2: Four Ways to Maximize Profits; Upfront Sales; Back-end Sales; Re-branding Fees; Selling Resell Rights; Chapter 3: What Type of Resell Rights to Offer; Chapter 4: Executing Your Reselling Strategies--Always Cater to a Hungry Niche Market; Creating your Product; How to Price Your...
- Tags: Reseller, Microsoft Windows, E-book, NormsLink, Sales Strategy, Sales Force Management, Sales
- Software downloads 2009-06-09
- Microsoft trademarks two more names: Sift and Swivel
- Microsoft's "Windows Live" branding has been a textbook case of how not to name your products. But does Microsoft really need to go to the opposite extreme and rebrand everything from its operating systems to its mapping software with cuter, shorter names? by Mary Jo Foley
- Tags: Name, Microsoft Corp., Branding, Microsoft Windows, Operating Systems, Marketing, Software, Mary Jo Foley
- Blog posts 2009-04-21
- 'Me 2.0' shares personal branding tips for millennials, baby boomers alike
- The new book Me 2.0 by Dan Schawbel serves a real need for two sets of audiences. It will help readers transform their use of social media from purely personal purposes into career building tools. by Jennifer Leggio
- Tags: Baby Boomer, Professional Development, Branding, Productivity, Career, Marketing, Jennifer Leggio
- Blog posts 2009-04-02
- Internet Marketing Basics 4.0 (Windows)
- In Internet Marketing Basics Videos you get a total of over four hours of exclusive coaching videos. Starting with the basics like registering a domian name, and going all the way through to tracking your Return Rate of Investment or branding your ebooks.
- Tags: Basics, Microsoft Windows, Internet Marketing, EnthWave Media, Internet, Marketing Research, Marketing
- Software downloads 2009-03-07
- Exclaimer Signature Manager 1.0 (Windows)
- Exclaimer Signature Manager allows you to create great looking Outlook Signatures. An e-mail signature can be used to carry your company's branding and legal disclaimers. E-mail signatures can even carry campaign style banner ads. Create your own Outlook e-mail signature or use ours. Exclaimer Signature Manager has an extensive gallery...
- Tags: Microsoft Windows, Banner Advertisement, Exclaimer Signature Manager, E-mail, Microsoft Outlook, Microsoft Office, Groupware, Online Communications, Office Suites, Software, Enterprise Software
- Software downloads 2009-03-06
- Microsoft: It's not just a store, it's a branding experience
- Microsoft execs dropped a few more hints on February 13 about what the company's just-announced Microsoft-branded retail stores might look like. by Mary Jo Foley
- Tags: Apple Inc., Microsoft Corp., Retail, Blogging, Branding, Internet, Marketing, Mary Jo Foley
- Blog posts 2009-02-13
- Microsoft delivers new Vista SP2 test build
- Microsoft delivers new Vista SP2 test buildWindows 7After using Windows 7 there's no way am going to XP and Vista. I am already using it as my primary OS on my both deskop and laptop :)It effectively affected me...Wrong a|e/ffect in ?known issue that effects branding.?
- Tags: Microsoft Windows XP Service Pack 2, Microsoft Windows Vista (Longhorn), Microsoft Windows, Microsoft Delivers, Vista SP2, Microsoft Windows Vista, Service Pack 2, Microsoft Corp.
- Discussion threads 2009-01-28
- Olympus' cameras for Spring 2009--photos
- Tougher bodies with a new "Tough" branding and a longer 26X zoom camera highlight Olympus' camera offerings for the first half of 2009. by CNET News.com
- Tags: Olympus Corp., Photograph, Camera, CNET News.com
- Image galleries 2009-01-09
- MSDN Webcast: SharePoint Products and Technologies for Internet Site Development: .COM Branding (Level 200)
- In this webcast, the presenters build upon their Getting Started session and focus on branding Microsoft SharePoint Products and Technologies for the Internet site presence. The presenters discuss how to use and create master pages, page layouts, and content types and also explore how to use field controls and Web...
- Tags: Microsoft Developer Network, Webcast, Microsoft SharePoint, Microsoft Corp., Internet-site, COM, Branding, Collaboration, Groupware, Marketing, Enterprise Software, Software
- Webcasts 2008-12-04
- Case Study: Moosejaw Uses Mobile to Connect & Leaves Consumers Engaged and Buying
- While many firms have begun to use mobile marketing and social media tools to engage with their customers, few have created a more integrated approach spanning marketing, e-commerce, customer service, branding, idea generation, customer reviews, and loyalty programs as successfully as Moosejaw. The results they achieved from the very beginning...
- Tags: Mobile, Social Media, MESSAGEbuzz, Marketing Research, Advertising & Promotion, Marketing
- Case studies 2008-10-22
- Genuitec expands Pulse provisioning system beyond tools to Eclipse distros, eyes larger software management role
- Private Label, which can be tailored to customer specifications, can be hosted either by Genuitec or within a corporate firewall to integrate with existing infrastructure. Customers also control the number of software catalogs, as well as their content. Other features include full custom branding and messaging, reporting of software usage,...
- Tags: Software, Provisioning, Eclipse, Tool, Genuitec, Pulse 2.3 Community Edition, Pulse 2.3 Freelance, Pulse Private Label Pricing, Tools & Techniques, Java Development Tools, Open Source, Management, Development Tools, Software Development, Software/Web Development, Dana Gardner
- Blog posts 2008-09-20
- Options for Customizing Microsoft Office SharePoint Server
- One can customize and extend a Microsoft Office SharePoint Server 2007 solution in many different ways. This paper covers options such as modifying master pages, page layouts, and style sheets to create a look and feel for solution that reflects corporate branding and organizational style. It also describes using data...
- Tags: Microsoft Office SharePoint Server, Server, Microsoft Corp., Content Management, Microsoft Office, Enterprise Software, Software, Office Suites
- White papers 2008-09-01
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