branding and bmw ag Resources

ZDNet Dictionary Definition

Branding: Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of...; Full Branding Definition >>

ZDNet Resources

BMW Art Cars Screensaver (zip): Bayerische Motoren Werke AG BMW, is an independent German company and manufacturer of automobiles and motorcycles. BMW is the parent company of the MINI and Rolls-Royce car brands.; Tags: Screensaver, BMW AG, Branding, Manufacturing, Marketing; Software downloads 2007-12-10
BMW Widget (widget): A direct link from your desktop straight to the world of BMW. The BMW Widget turns your computer into a BMW information hub and keeps you regularly updated about the brand's automobiles, technologies and sport. It also informs you about all the latest updates on the international www.bmw.com Website. ...; Tags: BMW AG, BMW Widget, Branding, Marketing; Software downloads 2007-06-01
Avaya Global Services - Helping BMW Group Canada Deliver High-Performance Customer Care: Upon conducting a systematic review of its IT infrastructure, BMW Group Canada need to find a business communications platform that would support aggressive business growth and reinforce BMW's high performance brand image. By implementing IP Telephony applications with Comprehensive Services Support across their corporate campus, BMW's Canadian subsidiary is able...; Tags: Brand, High-performance, Avaya Inc., BMW AG, Branding, Leadership, Marketing, Management; Case studies

Additional Resources

'Branded community' leads to trademark morass: After publishing a guest blog on enterprise communities, I received what appeared to be a cross between a sales pitch and cease-and-desist email from a branding business. How is this approach good branding? by Jennifer Leggio; Tags: Community, Branding, Marketing, Jennifer Leggio; Blog posts 2008-07-25
COPA is unconstitutional: COPA is unconstitutionalgovernment censorshipNow that Andrew Cuomo AG NY has had most of the ISP's Eliminate ALT* Bineries newsgroups. Does this action, which is like finding a book in the library and burning down the complete facility . Eliminate Cuomo's actions and allow the ISP's to again carry ALT Bineries...; Tags: Regulations, Child Online Protection Act; Discussion threads 2008-07-23

McAfee debunks recent vulnerabilities in AV software research, n.runs restates its position: Several days after blogging about a research conduced by n.runs AG that managed to discover approximately 800 vulnerabilities in antivirus products, McAfee issued a statement basically debunking the number of vulnerabilities found, and providing its own account into the number of vulnerabilities affecting its own products : "A recent...; Tags: Software, McAfee Inc., Antivirus, Vulnerability, Vendor, Flaw, N.Runs, Dancho, Security, Viruses And Worms, Dancho Danchev; Blog posts 2008-07-23
PC shipments solid in second quarter; Apple No. 3 in U.S.: PC shipments solid in second quarter; Apple No. 3 in U.S.WellWell, that shows that Apple is still not significant worldwide,which is not surprising !MisleadingAlthough Apple slightly edged out Acer in US sales, it comes nowhere close to Acer in international sales. So to claim that Apple topped Acer in shipments...; Tags: Desktops, Apple Inc., PC, PC shipment, No. 3, Apple Macintosh; Discussion threads 2008-07-17
2008 BMW X6 xDrive35i: Photo gallery:2008 BMW X6Even after driving the 2008 BMW X6 for a week, we're still not sure what to make of it. BMW's marketing campaign calls it the coupe's evil twin, but with the 3-liter twin-turbo inline six-cylinder in our xDrive35i model, it doesn't feel particularly diabolical. It seems more...; Tags: BMW AG, BMW X6, Infiniti; Product reviews 2008-07-15
Europe seeks to brand open source quality: Europe seeks to brand open source qualitySounds more like a effort at securing EU funding, not exclusionLooks like a reasonable idea. It does not seem like a very active project though. Their www.sqo-oss.eu site has not had any news for a year.To me it seems to be claiming it is...; Tags: Branding, Ohloh, open source, brand open-source quality, open-source quality, software, brand; Discussion threads 2008-07-14
SOA market will double, but will success stories follow?: SOA market will double, but will success stories follow?No they won't.SOA proponents are throwing out the propaganda. But that is all SOA has to offer. SOA does one thing efficiently - burn money. If it has the word service in its description, it has become a joke. Every layer of...; Tags: Service-oriented architecture (SOA), Web services, Middleware, Enterprise software, SOA proponent, SOA, SOA Market; Discussion threads 2008-07-11
Apple founder Steve Wozniak interview, answers your Tweeted questions: At the San Francisco Social Networking Conference today, Steve Wozniak, Apple co founder and personal computer legend, shared some fascinating insights into the modern world of social networking and mobile phones. I was able to organize a one on one interview with Steve (thanks Marc Lesnick &...; Tags: Phone, Steve Wozniak, Mobile, Network, Cell Phone, Apple Inc., Steve, Social Networking, Advertising & Promotion, Cellular Phones, Online Communications, Marketing, Consumer Electronics, Personal Technology, Oliver Marks; Blog posts 2008-07-10
2008 Pontiac G8 GT: Photo gallery:2008 Pontiac G8 GT With a 6-liter V-8 and brawny styling, the 2008 Pontiac G8 GT looks like the return of American muscle, only, it's not. The new G8, an example of International brand engineering, actually comes from Australia, where it's called a Holden VE Commodore. These origins explain...; Tags: PRODUCTIVITY, Pontiac G8 GT, Mph, Pontiac G8, Pontiac; Product reviews 2008-07-10
Approximately 800 vulnerabilities discovered in antivirus products: UPDATE: McAfee debunks recent vulnerabilities in AV software research, n.runs restates its position. In what appears to be either a common scenario of "when the security solution ends up the security problem itself", or a product launch basing its strategy on outlining the increasing number of critical vulnerabilities found in...; Tags: Antivirus Product, Antivirus, Vulnerability, Malware, Security, Viruses And Worms, Dancho Danchev; Blog posts 2008-07-07
Microsoft Equipt: good deal, lousy name: Microsoft Equipt: good deal, lousy nameJust what is "Equipt"?This name certainly does not contain any hint as to why someone would want it. Product names should be at least somewhat related to the purpose of the product.I also dont like software subscriptions. It seems that they are simply another way...; Tags: Microsoft Equipt, Microsoft Corp., lousy name, good deal, Microsoft Office; Discussion threads 2008-07-02
Cleveland Clinic adds Weight Watchers to branding effort: In addition to RealAge, the Cleveland Clinic has added a second wellness brand to its line-up -- WeightWatchers. by Dana Blankenhorn; Tags: Brand, Cleveland Clinic, Branding, Marketing, Dana Blankenhorn; Blog posts 2008-06-30
Top Web properties in Germany in April 2008: Apr-08 Mar-08 Property Audience, 000 N/A N/A Total Internet 34,539 1 1 Google Sites 25,790 2 2 eBay 18,394 3 3 Microsoft Sites 18,271 4 4 AOL LLC 16,602 5 5 United-Internet Sites 16,169 6 7...; Tags: Web, Site, Wiki, Internet, Channel Management, Online Communications, Marketing, NB; Blog posts 2008-06-28
Detroit auto industry going through shock therapy? As in electric shock? Sales numbers say this is real and this is do-or-die: Detroit auto industry going through shock therapy? As in electric shock? Sales numbers say this is real and this is do-or-dieAmerica is finishedThis latest downturn coupled with the internet and lax foreign ownership laws means that the devaluation of housing, which would normally ultimately let poor Americans back...; Tags: industry, Big 3, sales, therapy, Saturn; Discussion threads 2008-06-27
2008 Infiniti M45X: Photo gallery:2008 Infiniti M45xWhen you think big, comfortable sedans with cutting-edge tech, you look for a price range around $80,000 to $100,000 and think models such as the Mercedes-Benz S-Class, BMW 7-series, and Lexus LS. But then here comes the 2008 Infiniti M45x with all the tech those other cars...; Tags: Infiniti, Mph, Infiniti M45X; Product reviews 2008-06-26
The Firefox phone: We all know how to use a Web browser, we're familiar with a pen interface, why not start there and work outward? The good folks at Mozilla have already done your branding. by Dana Blankenhorn; Tags: Mozilla Firefox, Phone, Interface, Web Browser, Web Browsers, AJAX, Internet, Software/Web Development, Web Development, Web 2.0, Dana Blankenhorn; Blog posts 2008-06-25
Is Microsoft accessible without Bill Gates?: Is Microsoft accessible without Bill Gates?Gates will be missedI believe Ray Ozzie would be a great replacement for Gates on the speech / giving a MS vision front. Ray speaks very well. Maybe Ballmer could make him make 6 or more speeches a year and so some light promotion work....; Tags: PRODUCTIVITY, Branding, Strategy, Microsoft Corp., Bill Gates, M$ Needs; Discussion threads 2008-06-24