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	<title><![CDATA[brand recognition Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand recognition]]></description>
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		<title><![CDATA[Citigroup: Expanding Brand Recognition Across Europe]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=962357]]></link>
		<description><![CDATA[Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It needed a PR campaign that would effectively introduce a new product against a market-leading, household-name brand, without appearing...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 28 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+recognition.html"><![CDATA[Brand Recognition]]></category>
		<category domain="http://updates.zdnet.com/tags/europe.html"><![CDATA[Europe]]></category>
		<category domain="http://updates.zdnet.com/tags/u.k..html"><![CDATA[U.K.]]></category>
		<category domain="http://updates.zdnet.com/tags/citigroup+inc..html"><![CDATA[Citigroup Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/aspectus.html"><![CDATA[Aspectus]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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		<title><![CDATA[Microsoft-Lindows battle delayed]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=656&messageID=11337&start=0]]></link>
		<description><![CDATA[Microsoft-Lindows battle delayedDon't argueBoth are rubbish in their own ways, and that they have such similar names should cement the public view that they are so close that why distinguish the tarnish of one over the other.  Or not.Because I don't like Linux, I don't like Lindows.I only stay...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 25 Nov 2003 09:02:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating systems]]></category>
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		<category domain="http://updates.zdnet.com/tags/mail-in-rebates.html"><![CDATA[Mail-in-rebates]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://updates.zdnet.com/tags/linspire.html"><![CDATA[Linspire]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/window.html"><![CDATA[window]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
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