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- Citigroup: Expanding Brand Recognition Across Europe
- Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It needed a PR campaign that would effectively introduce a new product against a market-leading, household-name brand, without appearing...
- Tags: Brand, Brand Recognition, Europe, U.K., Citigroup Inc., Aspectus, Public Relations, Branding, Marketing, Corporate Communications
- Case studies 2008-02-28
- Microsoft-Lindows battle delayed
- Microsoft-Lindows battle delayedDon't argueBoth are rubbish in their own ways, and that they have such similar names should cement the public view that they are so close that why distinguish the tarnish of one over the other. Or not.Because I don't like Linux, I don't like Lindows.I only stay...
- Tags: Operating systems, OPEN SOURCE, Mail-in-rebates, brand recognition, Linspire, Microsoft Corp., window, Microsoft Windows
- Discussion threads 2003-11-25
Additional Resources
- KFC UNThinking at the UN
- Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed today by a top PR agency with...
- Tags: Brand, KFC Corp., UN General Assembly, Yum, Branding, Public Relations, Marketing, Corporate Communications, James Farrar
- Blog posts 2009-10-22
- AMD rolls out 8 new Athlon CPUs in time for Windows 7
- Too littleI've bought AMD CPUs in the past, but they lost their edge with Intel's release of Core 2. AMD has yet to recover. I just don't see myself going AMD to save $50. Frankly, $100 won't move me when I consider I will keep a new...
- Tags: Processors, CPU, Microsoft Windows, Microsoft Windows 7, Intel Core i5, Advanced Micro Devices Inc., processor, Core i5, Intel Corp., AMD Athlon
- Discussion threads 2009-10-20
- Fake 'Conficker.B Infection Alert' spam campaign drops scareware
- Not much they can do.Not much they can do.Email was never designed for security, and it's HARD getting everybody on the same page with a solution that works, because basically every solution we know of pretty much requires everybody to use it. But, unfortunately, it's difficult convincing people running email...
- Tags: Internet service providers (ISPs), Cyberthreats, Spam, Microsoft Corp., Conficker.B Infection Alert, spam campaign, sample message, Internet Service Provider, e-mail, Microsoft Windows
- Discussion threads 2009-10-19
- Google plays a hand of Ogre with Apple
- 'Ogre' is an interesting - if obscure - analogy. But I would suggest that you'd to better to stick with plain old chess.In my view, the AT&T/iPhone team have a better position, if only by virtue of their early start in the market. But, as a belated entry, Android is...
- Tags: Google Inc., AT&T Corp., Ogre, Apple Inc.
- Discussion threads 2009-10-08
- Does social media reward whining?
- The worm is turningIt's taken a while, but it's clear the social media world is waking up to the fact that companies using Twitter as a back-door customer service channel staffed by PR personnel isn't a sustainable practice.I think it's great that PR people I am one are using social...
- Tags: Public relations, Twitter Inc., social media
- Discussion threads 2009-09-24
- IBM, Canonical partner to target Africa netbook market; Upend Microsoft
- Their timing is quite goodRight at this moment, the Internet infrastructure in Central Africa is being upgraded with new underwater fiber optic cable links that will ultimately bring Africa's broadband capacity on par with the rest of the world by late 2010. Their timing couldn't be better.Why not red hat...
- Tags: OPEN SOURCE, Operating systems, UNIX, IBM Corp., Microsoft Corp., Divide-and-conquer, netbook, Language Support, Debian, Canonical, Red Hat Inc., Linux, Ubuntu
- Discussion threads 2009-09-23
- Dell and Perot: What this means
- Look at more than the upside to any acquisition Dell and Perot are getting married. This acquisition puts approximately 23,000 Perot services employees in with Dell. (see Larry Dignan's detailed post on the transaction ) (here's an InfoWorld post, too) From the macro view,...
- Tags: Acquisition, Dell Computer Corp., Perot, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Brian Sommer
- Blog posts 2009-09-21
- Facebook ranks in privacy poll; Users like control of their content
- Booking the FacingPeople have the opinions they do though, I wonder if, in regards to privacy, one can actually expect wisdom from the crowd. In some ways the above could be looked at as a brand-name recognition test. After all, looking at the top tenners, I wonder, at the meeting...
- Tags: Facebook, that-I
- Discussion threads 2009-09-16
- The ultimate guide to scareware protection
- Throughout the last two years, scareware fake security software, quickly emerged as the single most profitable monetization strategy for cybercriminals to take advantage of. Due to the aggressive advertising practices applied by the cybercrime gangs, thousands of users fall victim to the scam on a daily...
- Tags: Search Engine Optimization, Web, Search Engine, Antivirus, Malware, Social Engineering, Security Software, Search, Spyware, Adware & Malware, Cyberthreats, Viruses And Worms, Security, Marketing Research, Marketing, Dancho Danchev
- Blog posts 2009-09-13
- SAP and SME's: an update
- I've just returned from spending a day immersed in SAP at a London hotel with European and South African SME customers, channel partners and the Business ByDesign team. It's been fascinating. While the focus was on ByDesign, I met with All-In-One customers. It provided a useful...
- Tags: Small And Medium Enterprise, Customer, SAP AG, McDermott, Smb/Sme, Dennis Howlett
- Blog posts 2009-09-11
- The Speakers Group: 'Women will be better represented'
- The last couple of weeks begot a bit of brouhaha when The Speakers Group posted a "top 10 list" of social media speakers that included only men. The Internet backlash was severe from a social media community up in arms, questioning why the speakers bureau couldn't find at least one...
- Tags: Women, Speaker, Blog, Social Media, Charlene, Gender And Diversity, Human Resources, Jennifer Leggio
- Blog posts 2009-08-04
- Should RadioShack change its name to The Shack?
- Should RadioShack change its name to The Shack?I would rename it toRadio ShackRE: Should RadioShack change its name to The Shack?Radio Shack started out in Boston with just 7 stores. They catered to radio amateur operators who bought equipment for their "Ham Shack".This is where the company got it's...
- Tags: Advertising & Promotion, Shack, RadioShack Corp., Radio Shack
- Discussion threads 2009-08-03
- Ballmer: He knows when you're using a Mac
- Ballmer: He knows when you're using a MacTrue...Microsoft never pretended to be "high quality, high volume". You simply can't. They made that choice long ago to be "mediocre quality, high volume". They are realizing in the last few years they need to compete on quality now.Because..Apple makes devices that don't...
- Tags: Desktops, Microsoft Windows 7, Tablets, Notebooks, Operating systems, Steve Ballmer, PC, high volume, Apple Inc., Apple Macintosh
- Discussion threads 2009-07-30
- Alienware M17x Gaming Laptop Computer (Intel Core 2 Extreme QX9300, 500GB HDD, 8GB)
- With a brand-new look, and some of the highest-end tech available in a laptop, we're semi-surprised that Alienware has kept the M17x name for its newest 17-inch laptop (even if it loses the X-Files-esq "Area-51" moniker). While the system starts at a reasonable $1,799, you'll need to configure something closer...
- Tags: Processors, Alienware, Intel Core 2 Duo, laptop computer, NVidia Corp., hard drive, Intel Corp.
- Product reviews 2009-07-16
- Ballmer: "I'm a PC" ads effective against Apple
- Ballmer: "I'm a PC" ads effective against AppleWow...I was expecting Ballmer to say the ads weren't working at all!Microsoft ads seem backwardThe only part of the Microsoft ads that ever get my attention at all is right at the end, where the screen is almost solid green. For quite...
- Tags: Desktops, advertisement, PC, Microsoft Corp., Steve Ballmer, Apple Inc.
- Discussion threads 2009-07-15
- With the Chrome OS, Google's software stack is revealed; Shrapnel everywhere
- With the Chrome OS, Google's software stack is revealed; Shrapnel everywherewishful thinkingI'm beginning to think someone just took some of these zdnet writers to the candy store or something?Everything they're saying is so good to be true. Google, "cool factor"? come on! So now you think where linux failed, google...
- Tags: Linux, Operating systems, software, Google Inc., Chrome OS, Chrome, Shrapnel, operating system, software stack
- Discussion threads 2009-07-08
- Brick and Click Stores: How Circuit City Could Re-Open Its Doors
- Why doesn’t a consumer electronics store work this way, in the age of the Internet? You walk into the digital photography section. On a slanted shelf sit 15 different cameras, each tied to its stanchion for security. But there’s a big screen...
- Tags: Circuit City Stores Inc., Camera, CompUSA Inc., Fiorentino, Internet, Retail, Branding, Marketing, Tom Steinert-Threlkeld
- Blog posts 2009-06-12
- Xbox 360 to challenge Wii with motion-sensing camera?
- Xbox 360 to challenge Wii with motion-sensing camera?Wii isn't successful because of technologyIt's the games, stupid. More mainstream appeal. The average person isn't interested in playing games to kill people or work on quests that take weeks to finish, they just want to have fun.This failed on the PS2 alreadyI...
- Tags: Games, Microsoft Xbox 360, game, Microsoft Corp., Nintendo Wii, camera, Microsoft Xbox
- Discussion threads 2009-05-13
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