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- Citigroup: Expanding Brand Recognition Across Europe
- Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It needed a PR campaign that would effectively introduce a new product against a market-leading, household-name brand, without appearing...
- Case studies 2008-02-28
- Microsoft-Lindows battle delayed
- Microsoft-Lindows battle delayedDon't argueBoth are rubbish in their own ways, and that they have such similar names should cement the public view that they are so close that why distinguish the tarnish of one over the other. Or not.Because I don't like Linux, I don't like Lindows.I only stay...
- Discussion threads 2003-11-25
Additional Resources
- Family Tree Builder 4.0 (Windows)
- Family Tree Builder is a brand new, free, and original program for amateur and professional genealogy fans. Packing the most innovative features developed for genealogy in the past decade, such as Face Recognition Technology, Visual Data Entry, Immersive 3D Trees, and Online Family Tree Publishing, it is highly intuitive and...
- Software downloads 2009-11-20
- End-to-end encryption is the key to protecting data and reputations
- In order to avoid the financial and brand damage associated with data breaches, businesses need to consider deploying end-to-end encryption as a tamper proof way of securing data. Commentary - Media outlets around the globe highlight new data breaches at an alarmingly regular rate. Forrester estimates that the cost...
- News items 2009-11-11
- LG Chocolate Touch (Verizon Wireless)
- When the LG Chocolate first came into the scene with the VX8500 model back in 2006, it was preceded by a ton of hype. And such is the case with its fourth and most recent incarnation, the LG Chocolate Touch. As the name indicates, it is a touch screen phone...
- Product reviews 2009-11-07
- KFC UNThinking at the UN
- Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed today by a top PR agency with...
- Blog posts 2009-10-22
- AMD rolls out 8 new Athlon CPUs in time for Windows 7
- Too littleI've bought AMD CPUs in the past, but they lost their edge with Intel's release of Core 2. AMD has yet to recover. I just don't see myself going AMD to save $50. Frankly, $100 won't move me when I consider I will keep a new...
- Discussion threads 2009-10-20
- Fake 'Conficker.B Infection Alert' spam campaign drops scareware
- Not much they can do.Not much they can do.Email was never designed for security, and it's HARD getting everybody on the same page with a solution that works, because basically every solution we know of pretty much requires everybody to use it. But, unfortunately, it's difficult convincing people running email...
- Discussion threads 2009-10-19
- Google plays a hand of Ogre with Apple
- 'Ogre' is an interesting - if obscure - analogy. But I would suggest that you'd to better to stick with plain old chess.In my view, the AT&T/iPhone team have a better position, if only by virtue of their early start in the market. But, as a belated entry, Android is...
- Discussion threads 2009-10-08
- Does social media reward whining?
- The worm is turningIt's taken a while, but it's clear the social media world is waking up to the fact that companies using Twitter as a back-door customer service channel staffed by PR personnel isn't a sustainable practice.I think it's great that PR people I am one are using social...
- Discussion threads 2009-09-24
- IBM, Canonical partner to target Africa netbook market; Upend Microsoft
- Their timing is quite goodRight at this moment, the Internet infrastructure in Central Africa is being upgraded with new underwater fiber optic cable links that will ultimately bring Africa's broadband capacity on par with the rest of the world by late 2010. Their timing couldn't be better.Why not red hat...
- Discussion threads 2009-09-23
- Dell and Perot: What this means
- Look at more than the upside to any acquisition Dell and Perot are getting married. This acquisition puts approximately 23,000 Perot services employees in with Dell. (see Larry Dignan's detailed post on the transaction ) (here's an InfoWorld post, too) From the macro view,...
- Blog posts 2009-09-21
- Facebook ranks in privacy poll; Users like control of their content
- Booking the FacingPeople have the opinions they do though, I wonder if, in regards to privacy, one can actually expect wisdom from the crowd. In some ways the above could be looked at as a brand-name recognition test. After all, looking at the top tenners, I wonder, at the meeting...
- Discussion threads 2009-09-16
- The ultimate guide to scareware protection
- Throughout the last two years, scareware fake security software, quickly emerged as the single most profitable monetization strategy for cybercriminals to take advantage of. Due to the aggressive advertising practices applied by the cybercrime gangs, thousands of users fall victim to the scam on a daily...
- Blog posts 2009-09-13
- SAP and SME's: an update
- I've just returned from spending a day immersed in SAP at a London hotel with European and South African SME customers, channel partners and the Business ByDesign team. It's been fascinating. While the focus was on ByDesign, I met with All-In-One customers. It provided a useful...
- Blog posts 2009-09-11
- The Speakers Group: 'Women will be better represented'
- The last couple of weeks begot a bit of brouhaha when The Speakers Group posted a "top 10 list" of social media speakers that included only men. The Internet backlash was severe from a social media community up in arms, questioning why the speakers bureau couldn't find at least one...
- Blog posts 2009-08-04
- Should RadioShack change its name to The Shack?
- Should RadioShack change its name to The Shack?I would rename it toRadio ShackRE: Should RadioShack change its name to The Shack?Radio Shack started out in Boston with just 7 stores. They catered to radio amateur operators who bought equipment for their "Ham Shack".This is where the company got it's...
- Discussion threads 2009-08-03
- Ballmer: He knows when you're using a Mac
- Ballmer: He knows when you're using a MacTrue...Microsoft never pretended to be "high quality, high volume". You simply can't. They made that choice long ago to be "mediocre quality, high volume". They are realizing in the last few years they need to compete on quality now.Because..Apple makes devices that don't...
- Discussion threads 2009-07-30
- Alienware M17x Gaming Laptop Computer (Intel Core 2 Extreme QX9300, 500GB HDD, 8GB)
- With a brand-new look, and some of the highest-end tech available in a laptop, we're semi-surprised that Alienware has kept the M17x name for its newest 17-inch laptop (even if it loses the X-Files-esq "Area-51" moniker). While the system starts at a reasonable $1,799, you'll need to configure something closer...
- Product reviews 2009-07-16
- Ballmer: "I'm a PC" ads effective against Apple
- Ballmer: "I'm a PC" ads effective against AppleWow...I was expecting Ballmer to say the ads weren't working at all!Microsoft ads seem backwardThe only part of the Microsoft ads that ever get my attention at all is right at the end, where the screen is almost solid green. For quite...
- Discussion threads 2009-07-15
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