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	<title><![CDATA[brand name Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/brand+name.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand name]]></description>
	<s:counts start="0" returned="14" found="14" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Brand names that could be shortened]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-9595_22-329000.html]]></link>
		<description><![CDATA[With recent name changes for Pizza Hut and Radio Shack (now "The Hut" and "The Shack," respectively), today's brands are shedding old names for a new image. What are some other brands that could do the same thing? by CNET News.com]]></description>
		<s:doctype><![CDATA[Image galleries]]></s:doctype>
		<pubDate>Thu, 06 Aug 2009 05:00:04 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/cnet+news.com.html"><![CDATA[CNET News.com]]></category>
	</item>
	<item>
		<title><![CDATA[AdWords suit is alive]]></title>
		<link><![CDATA[http://government.zdnet.com/?p=4557]]></link>
		<description><![CDATA[The Second Circuit Court of Appeals has resurrected Rescuecom Corp.'s trademark case against Google, Bloomberg reports.     The company sued in 2004, saying allowing advertisers to use the company's trademarked name as an AdWords search term violated trademark. A federal court had dismissed the case, but the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 05 Apr 2009 17:27:04 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/google+adwords.html"><![CDATA[Google AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/richard+koman.html"><![CDATA[Richard Koman]]></category>
		<category domain="http://updates.zdnet.com/tags/richard+koman.html"><![CDATA[Richard Koman]]></category>
	</item>
	<item>
		<title><![CDATA[Alienware launches 'world's first mobile quad-core' laptop]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13615-0.html?forumID=1&threadID=53833&messageID=1018361&start=0]]></link>
		<description><![CDATA[Alienware launches 'world's first mobile quad-core' laptopnicei hate dell... but dam alienware is nice...comon mac fanboys what do you have to say about thisNot the firstLenovo was the first with the Thinkpad W700 released a couple months ago. Lenovo's website won't come up at work for some reason, but I...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 09:59:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/alienware.html"><![CDATA[Alienware]]></category>
		<category domain="http://updates.zdnet.com/tags/sager.html"><![CDATA[Sager]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/laptop+computer.html"><![CDATA[laptop computer]]></category>
		<category domain="http://updates.zdnet.com/tags/small+company.html"><![CDATA[small company]]></category>
		<category domain="http://updates.zdnet.com/tags/nvidia+corp..html"><![CDATA[NVidia Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/quad-core.html"><![CDATA[quad-core]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NVDA</category>
		<category domain="tickers">NVDA</category>
	</item>
	<item>
		<title><![CDATA[Microsoft wants to help you speed up Vista]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12554-0.html?forumID=1&threadID=43736&messageID=809264&start=0]]></link>
		<description><![CDATA[Microsoft wants to help you speed up VistaHave to disagree with the missing tip.I've never had to re-install Windows. I ran Windows 2000 until January 2007 without a single re-install. My Vista system has been running fine without a re-install. My work XP system is on its original install.If you...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 30 Jan 2008 13:55:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating systems]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+vista+%2528longhorn%2529.html"><![CDATA[Microsoft Windows Vista (Longhorn)]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/intel+speedstep.html"><![CDATA[Intel SpeedStep]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+vista.html"><![CDATA[Microsoft Windows Vista]]></category>
		<category domain="http://updates.zdnet.com/tags/registry.html"><![CDATA[registry]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Beware fake memory cards]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12694-0.html?forumID=1&threadID=40286&messageID=742853&start=0]]></link>
		<description><![CDATA[Beware fake memory cardsWho would've ever thought ....Thanks for the heads up.  These being counterfeit never evencrossed my mind.RE: Beware fake memory cardsyea it is way too easy to do this. Just sell a 1.5 GB as a 2 GB. People wouldnt really ell because all memory has a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 25 Oct 2007 08:45:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/card.html"><![CDATA[card]]></category>
		<category domain="http://updates.zdnet.com/tags/memory+card.html"><![CDATA[memory card]]></category>
	</item>
	<item>
		<title><![CDATA[What's in a name for Intel?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/processors/?p=141]]></link>
		<description><![CDATA[I think everyone can agree that Intel has a tad too many product brand names between its processors and the platforms that go along with them. Now itâ€™s getting ready to do something about it. Company spokespeople have begun telling the press that Intel will simplify its product branding early...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 09 Oct 2007 09:55:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/intel+centrino.html"><![CDATA[Intel Centrino]]></category>
		<category domain="http://updates.zdnet.com/tags/intel+viiv.html"><![CDATA[Intel Viiv]]></category>
		<category domain="http://updates.zdnet.com/tags/intel+corp..html"><![CDATA[Intel Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/processors.html"><![CDATA[Processors]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/semiconductors.html"><![CDATA[Semiconductors]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/components.html"><![CDATA[Components]]></category>
		<category domain="http://updates.zdnet.com/tags/john+spooner.html"><![CDATA[John Spooner]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTC</category>
		<category domain="tickers">INTC</category>
	</item>
	<item>
		<title><![CDATA[AMD's new chip a Phenom]]></title>
		<link><![CDATA[http://blogs.zdnet.com/processors/?p=122]]></link>
		<description><![CDATA[Why is AMD changing the name of its high-end desktop processor line from Athlon to Phenom? It&rsquo;s a metaphor for the companys expectations for the chips, due out later this year. AMD is aiming for its Phenom to be just that; a marvel of performance and unit sales, representing a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 14 May 2007 07:08:06 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/dual-core+processors.html"><![CDATA[dual-core processors]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/amd.html"><![CDATA[AMD]]></category>
		<category domain="http://updates.zdnet.com/tags/multicore+processors.html"><![CDATA[multicore processors]]></category>
		<category domain="http://updates.zdnet.com/tags/semiconductors.html"><![CDATA[semiconductors]]></category>
		<category domain="http://updates.zdnet.com/tags/uncategorized.html"><![CDATA[Uncategorized]]></category>
	</item>
	<item>
		<title><![CDATA[The Gadgetbar Toolbar for Internet Explorer 4.5.128 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=759967]]></link>
		<description><![CDATA[The Gadgetbar Toolbar protects your computer with very powerful and popular brand name anti-virus scans, spyware scans, Internet security scans, tune ups, and PC fixes. It doesn&apos;t spy on browsing habits or launch pop-up or pop-under advertisements, it doesn&apos;t hijack searches or modify pages you visit, it doesn&apos;t block uninstallation...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 01 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/disk.html"><![CDATA[Disk]]></category>
		<category domain="http://updates.zdnet.com/tags/antivirus.html"><![CDATA[Antivirus]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+internet+explorer.html"><![CDATA[Microsoft Internet Explorer]]></category>
		<category domain="http://updates.zdnet.com/tags/i.g.+headquarters.html"><![CDATA[I.G. Headquarters]]></category>
		<category domain="http://updates.zdnet.com/tags/gadgetbar+toolbar.html"><![CDATA[Gadgetbar Toolbar]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/spyware.html"><![CDATA[Spyware]]></category>
		<category domain="http://updates.zdnet.com/tags/spyware%252c+adware+%2526+malware.html"><![CDATA[Spyware, Adware & Malware]]></category>
		<category domain="http://updates.zdnet.com/tags/cyberthreats.html"><![CDATA[Cyberthreats]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://updates.zdnet.com/tags/viruses+and+worms.html"><![CDATA[Viruses And Worms]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[When searching for product, 70% search for generic product name, 20% for brand names]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=90]]></link>
		<description><![CDATA[Most people conducting an on-line search for electronics and computer products use generic terms rather than trade marked retailer or branded products terms, according to comScore Networks study sponsored by Overture (a Yahoo! property). 85% of searchers conduct additional searches later in the shopping process, but the majority of consumers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Dec 2004 23:17:44 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/ce%252fc.html"><![CDATA[CE/C]]></category>
	</item>
	<item>
		<title><![CDATA[When searching for product, 70% search for generic product name, 20% for brand names]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=6740]]></link>
		<description><![CDATA[Most people conducting an on-line search for electronics and computer products use generic terms rather than trade marked retailer or branded products terms, according to comScore Networks study sponsored by Overture (a Yahoo! property). 85% of searchers conduct additional searches later in the shopping process, but the majority of consumers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Dec 2004 21:30:48 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/ce%252fc.html"><![CDATA[CE/C]]></category>
	</item>
	<item>
		<title><![CDATA[eDrugsDataJF5 . (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1066717]]></link>
		<description><![CDATA[eDrugsDataJF5 is an add on database for JFile 5.0 containing over 10,000 drug names and dosage forms. It contains over 2,300 generic listings plus brand names and dosage forms. Each drug listing gives the generic name, brand name, usual dose, use or class and pregnancy risk plus most have additional...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 05 Nov 2001 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/drug.html"><![CDATA[Drug]]></category>
		<category domain="http://updates.zdnet.com/tags/edrugsdatajf5.html"><![CDATA[eDrugsDataJF5]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
	</item>
	<item>
		<title><![CDATA[eDrugsDataHDB 2.1 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1065345]]></link>
		<description><![CDATA[eDrugsDataHDB is an add on database for HanDBase containing over 12,500 drug names and dosage forms. It contains over 2,560 generic listings plus brand names and dosage forms. Each drug listing gives the generic name, brand name, usual dose, use or class and pregnancy risk plus most have additional information...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 05 Nov 2001 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/drug.html"><![CDATA[Drug]]></category>
		<category domain="http://updates.zdnet.com/tags/edrugsdatahdb.html"><![CDATA[eDrugsDataHDB]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
	</item>
	<item>
		<title><![CDATA[CalorieKing.com Mobile Edition 1.6.2 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=415953]]></link>
		<description><![CDATA[CalorieKing.com is proud to announce a free, fully functional 14 day trial version of its popular CalorieKing.com mobile edition food database with over 10,000 individual foods. Boasting the most complete food database of its kind in the world, the CalorieKing.com mobile edition lets users take control of their diets with...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 05 Sep 2001 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[Food]]></category>
		<category domain="http://updates.zdnet.com/tags/database.html"><![CDATA[Database]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://updates.zdnet.com/tags/calorieking.html"><![CDATA[CalorieKing]]></category>
		<category domain="http://updates.zdnet.com/tags/calorieking.com.html"><![CDATA[CalorieKing.com]]></category>
		<category domain="http://updates.zdnet.com/tags/food+database.html"><![CDATA[Food Database]]></category>
		<category domain="http://updates.zdnet.com/tags/calorieking.com+mobile+edition.html"><![CDATA[CalorieKing.com Mobile Edition]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+edition.html"><![CDATA[Mobile Edition]]></category>
		<category domain="http://updates.zdnet.com/tags/calorieking.com+calorieking.com.html"><![CDATA[Calorieking.com Calorieking.com]]></category>
		<category domain="http://updates.zdnet.com/tags/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[dlx-1610_11.zip 5.00.2195.1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=607441]]></link>
		<description><![CDATA[Click on the following links for the driver package readme info:.../DLX-1611/Readme.txt This package supports the following driver models:Multi-Card Reader 6in1 Multi-Card Reader 7in1 Internal Multi-Card Reader 6in1 MS+SD Dual Card Reader All-In-One Card Reader Multi-Card MP3 Player Multi-Card Reader USB 2.0 to ATAPI bridge USB 2.0 SD/MS Combo Card Reader...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 15 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://updates.zdnet.com/tags/card+reader.html"><![CDATA[Card Reader]]></category>
		<category domain="http://updates.zdnet.com/tags/usb+2.0.html"><![CDATA[USB 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/usb.html"><![CDATA[USB]]></category>
		<category domain="http://updates.zdnet.com/tags/datalux.html"><![CDATA[DATALUX]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
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