brand marketer Resources on ZDNet

ZDNet Resources

Social networks in transition: Social networks in transitionSocial networking in the hands of brand marketersHi Dan,You forgot to mention Eluma in your article! We launched at the DEMO show, and won a DEMOGod award!Brand marketers are scratching their heads trying to figure out how to incorporate social networking into their marketing initiatives. ...; Tags: Branding, social networking, brand, network, Brand marketer; Discussion threads 2006-09-29

Additional Resources

McAfee isn't "McAfee Secure" or "Hacker Safe": In my most recent discussion on McAfee, I posted a talkback to Russ McRee stating, tongue in cheek mind you, that it'd be interesting to see an XSS or SQL Injection on McAfee's site, see if they are indeed "McAfee Secure". Well, I guess you get what you ask for......; Tags: McAfee Inc., XSS, Hacker, Tool, Productivity, Nathan McFeters; Blog posts 2008-05-13
Could "not so high end" gaming systems tarnish Alienware's reputation?: Just as it seems that Dell is exiting the high-end gaming PC market by ditching the XPS line, Alienware announced its entry into the "not so high end" gaming market. Is this a good move for Alienware or could it dilute a brand considered to represent extreme gaming? ...; Tags: Alienware, Games, Personal Technology, Adrian Kingsley-Hughes; Blog posts 2008-05-13
EDS internal memo on the HP purchase: HP acquired EDS in a deal valued roughly at $12.8 billion. The move was outlined Tuesday morning amid a healthy dose of skepticism. Here's a memo from EDS CEO Ron Rittenmeyer, who will now report to HP CEO Mark Hurd. To the EDS Worldwide Team: Today...; Tags: Hewlett-Packard Co., Electronic Data Systems Corp., Branding, Strategy, Marketing, Management, Larry Dignan; Blog posts 2008-05-13
Google releases Reader BETA for iPhone: Google Reader is one of the most active projects at Google as far as adding new features and creating interfaces that work well on other devices. They even have Google Reader designed specifically for the Wii. Now they have released a brand new interface for the iPhone for...; Tags: Apple iPhone, Google Inc., Google Reader, Blog, Interface, Blogging, Internet, Garett Rogers; Blog posts 2008-05-12

Sprint's inferno: Churn baby churn: Sprint Nextel said Monday that it has lost more than 1 million customers in the last year. Sprint, which has been busy of late with a WiMax joint venture with Clearwire and alleged takeover overtures from Deutsche Telekom, provided a healthy dose of its financial reality with...; Tags: Financial, Sprint Communications, Wi-Fi, Wireless, Larry Dignan; Blog posts 2008-05-12
Philips DCP851 portable DVD player w/ iPod dock: While the DCP750 and DCP850 weren't the first portable DVD players to include built-in iPod docks, the Philips brand ensured that they made a bigger splash than earlier models from the likes of iLuv. For 2008, Philips has overhauled the design, opting for a tablet configuration instead of the standard...; Tags: Digital music, Digital media, Consumer electronics, Media players, DVD player, Philips DCP851, Apple iPod, Philips Electronics N.V., DVD; Product reviews 2008-05-09
The Obama Party and the Googlization of politics: Barack Obama is the Google of modern American politics. MyBarackObama and Google share strengths and, perhaps, weaknesses. I just described Google's problem with the ASP loophole. By supporting the loophole Google maintains its proprietary advantage but risks losing friends in the open source community....; Tags: Movement, Google Inc., Barack Obama, Stoller, Open Source, Blogging, Internet, Dana Blankenhorn; Blog posts 2008-05-09
Math 4 Everyone (zip): A Brand new program that will bring Math to life for everyone. Very simple to use and many choices. Division, subtraction, power, and base. A math program that will help everyone learn math in a simple way. This version is the first release on CNET Download.com.; Tags: Math, Brianwisniewski, Branding, Marketing; Software downloads 2008-05-09
Monetizing social media: Still an uphill climb; Some friends may be worthless: Monetizing social media: Still an uphill climb; Some friends may be worthlessSomething is worth exactllywhat someone else is willing to pay for it.Couldn't be because they stink?Their revenue shortfall and lack of growth could just as likely be traced to their notorious right wing bias. As the neocons fall...; Tags: MySpace, social media, advertiser, social networking, advertisement; Discussion threads 2008-05-08
Monetizing social media: Still an uphill climb; Some friends may be worthless: News Corp. confirmed what had been reported for weeks: Fox Interactive revenue isn't going to hit its targets. The problem: Social networking is still very hard to monetize. Does inventory matter when you can't sell it? Peter Chernin, News Corp.'s operating chief, delivered his state of MySpace...; Tags: Social Media, MySpace, Larry Dignan; Blog posts 2008-05-08
How long can AMD continue to blame Intel for its failures?: How long can AMD continue to blame Intel for its failures?Could not agree moreI think AMD relied upon "evil Intel" marketing far too much and as you suggest, even AMD fans have switched back to Intel because thats where the bang for the buck is at.Buying ATI seems to have...; Tags: Processors, Marketing research, Games, Intel Corp., Advanced Micro Devices Inc., marketing, ATI Technologies Inc.; Discussion threads 2008-05-07
Gateway makes the leap to 64-bit Vista: Gateway makes the leap to 64-bit VistaWas time for that moveI've been waiting for that to happen for quite some time now. I switched to Vista 64 on my main development machines (PC & Notebook) nearly 6 months ago. The only "problem" i had was that Dell did not officially...; Tags: Network technology, 64-bit, Gateway Inc.; Discussion threads 2008-05-07
TOAD for DB2 (1): TOAD for DB2 is a database development solution that provides productivity features/functions for rapidly creating and executing queries, facilitating database object management, developing SQL code, and accessing DB2 expertise instantly. Toad Developers have access to a community of users, peers, and experts. Version 3.1.1 includes brand new version with many...; Tags: Quest Software Inc., IBM DB2, Databases, Enterprise Software, Storage, Software, Data Management, Hardware; Software downloads 2008-05-07
RIM's Balsillie: 'Not religious' about form factors; B2B the company's core: RIM's Balsillie: 'Not religious' about form factors; B2B the company's coreLet's all try to standardize filesComputers are difficult enough.Every OS brand has different file names must be stopped.These files have the same exact function but somebody has given them a different name.You're smiling but I'm not.; Tags: Balsillie, Research In Motion Ltd., B2B; Discussion threads 2008-05-06
Why I didn't like "Microhoo": Why I didn't like "Microhoo"Two essays jostling.Microsoft has made an investment in MSN, and that investment has not been paying well. Search is a related source of income, and that component of the business could also be improved on the balance sheet.The purchase of Yahoo would add the #2...; Tags: Tools & Techniques, Operational accounting, Development tools, Microsoft Corp., content company, advertisement, Yahoo! Inc., software; Discussion threads 2008-05-06
New Zune incoming?: New Zune incoming?MS needs to advertise much more in a sustained manner[i]Maybe it’s me, but I just can’t get excited over the Zune.[/i]Because MS doesn't advertise nearly as much as Apple - particularly in old media like TV and billboards. Apple now has a huge brand inertia it built up...; Tags: Digital media, Digital music, Apple Now, Microsoft Zune, Zen, ipod, advertisement, Apple Inc.; Discussion threads 2008-05-06
Brands with highest concentration of UK broadband visitors: Rank Brand % of UK Visitors on >2Mb speed 1 BT 41% 2 Carphone Warehouse 41% 3 Ticketmaster 40% 4 Six Apart (blogging) 40% 5 O2 40% 6 Royal Mail 40% 7 Daily...; Tags: Brand, Broadband, Blogging, Branding, Broadband Internet, Network Technology, Telecommunications, Internet, Marketing, Networking, NB; Blog posts 2008-05-06
House of Hackers social community opens up: PDP, the leader of the Gnucitizen White Hat Hacker outfit announced the opening of theÂ House of Hackers social community yesterday.Â The House of Hackers is intended to enable its members to exchange ideas with each other, communicate, form groups, elite circles and tiger/red teams, conglomerate around projects, and participate in...; Tags: Community, Network, Member, Hacker, Gnucitizen White Hat Hacker, House, Hacking, Social Networking, Networking, Security, Online Communications, Marketing, Advertising & Promotion, Nathan McFeters; Blog posts 2008-05-06
Open source as the villain in its own story: Open source as the villain in its own storyhuh?I read a lot of words there, but failed to discern any content!Value of a brandMicrosoft spends so much assuring it remains one of the top 3 most respected and approved brands in the world because sales are increased by trust. ...; Tags: Branding, brand, goodwill, Microsoft Corp., real dollar, open source, Microsoft Windows Vista; Discussion threads 2008-05-06