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- Social networks in transition
- Social networks in transitionSocial networking in the hands of brand marketersHi Dan,You forgot to mention Eluma in your article! We launched at the DEMO show, and won a DEMOGod award!Brand marketers are scratching their heads trying to figure out how to incorporate social networking into their marketing initiatives. ...
- Discussion threads 2006-09-29
Additional Resources
- Iconic Clothing Brand Replaces Unreliable Head Office Wireless LAN With NonStop Wireless From Trapeze and Extends Wireless Service to Regional Offices and Showrooms
- The Ben Sherman Group Plc Ben Sherman is now a global designer, marketer and distributor of branded sportswear and footwear, owned by parent company Oxford Industries Inc. Ben Sherman required a customised solution to replace its existing Cisco installation and staff mobility and guest access were urgently required to support...
- Case studies 2009-08-19
- $1.54 billion spent on word-of-mouth, social media marketing in 2008
- Spending on word-of-mouth marketing rose 14.2 percent to $1.54 billion in 2008, despite the worst economic recession in 70 years, according to recent research from PQ Media. Spending on word-of-mouth marketing, which includes social media channels such as Twitter and Facebook, is on pace to grow another...
- Blog posts 2009-08-05
- Three reasons companies fear social media â€" and why they shouldn’t
- New Marketing Labs hosted the Inbound Marketing Summit here in the Bay Area last week. As I was unfortunately unable to attend, I asked my marketing-savvy friend Jane McMurry to provide a recap of her experience there. What she found is that despite all of the proven results and case...
- Blog posts 2009-05-05
- Are social networks the next-gen commerce, CRM hubs?
- The era of social commerce is on its way in the next two years and social networks are likely to become more powerful than corporate Web sites and customer relationship management software, according to a Forrester report. The report, penned by Forrester analyst Jeremiah Owyang, examines five...
- Blog posts 2009-04-27
- Focus on success: HubSpot's rapid growth
- HubSpot seems to be everyone's favorite marketing firm these days -- or at least the favorite of many. The firm, which charged into the market two years ago, now has more than 1,000 customers leveraging its inbound marketing services. I know I'm not alone in being fascinated by HubSpot so...
- Blog posts 2009-02-02
- Social media as a strategy for mutually beneficial brand engagement
- * Jennifer Leggio is on vacation Guest editorial by Justin Cooper Gartner's Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This...
- Blog posts 2008-12-31
- Commercial vendor of spyware under legal fire
- Just like every decent marketer out there, vendors of commercial malware tools are very good at positioning their tools. However, their pitches often contradict with themselves in a way that what's promoted as a Remote Administration Tool, has in fact built-in antivirus software evading capabilities, rootkit functionality and tutorials on...
- Blog posts 2008-11-18
- The 'Social Media' Conundrum
- I'm fascinated by '30's depression era attempts to foster business innovation, not least because of the financial challenges that seem likely to dominate our coming years. Surprisingly I've found The Rotary International Club is in many ways a precursor to the looser social media movement which has been a feature...
- Blog posts 2008-10-01
- What is a company blogger good for?
- What is a company blogger good for?Seems obvious but often overlookedMitch,Thanks for the post on developing a clearly defined set of goals and objectives prior to launching a company blog. As a provider of corporate blogging software (www.compendiumblogware.com), we all to often encounter this challenge and attempt to take...
- Discussion threads 2008-07-01
- VITAL Phreadz
- VITAL PhreadzMarketing on PhreadzDennis, I couldn't agree with you more about Kosso being one of the bright stars to watch. By building a service with a business model that does not rely on advertising, I think that Phreadz will be attractive to investors. As a marketer, and as one of...
- Discussion threads 2008-05-27
- Why Macworld will blow CES out of the water - again
- Where is the creativity? CES is a fire hose in a parking lot. Macworld is a crystal-clear Martini in a jazz bar. Remember when the PC was exciting? Phonebook-thick PC magazines! "Man of the year" awards! Hot ideas coming from every direction! Only one company still...
- Blog posts 2008-01-11
- (Photos: Cracking open the Microsoft Zune)
- (Photos: Cracking open the Microsoft Zune)And a complete ecosystemThe OP wrote: "The Microsoft Zune is a few Apple chips from being an iPod."A few chips and a complete ecosystem.Have you gone shopping for a MP3 player recently?RE: (Photos: Cracking open the Microsoft Zune)MP3 players are really like clothes, the ones...
- Discussion threads 2008-01-02
- Medsphere hires marketer as chief medical officer
- A technology company's choice for chief medical officer is important. If he's a celebrity, he can bring cache. If he's truly involved, he can aid in development. If he's highly ethical, he adds lustre. What if he's a marketer? Medsphere has hired a marketer...
- Blog posts 2007-11-14
- Maybe Google should fear Facebook's ad system
- Facebook rolled out its ad system and blurs the line between content and marketing quite a bit. It's a bizarre world where you can count Coca-Cola--or some other Facebook partner--as "friend." It's also a world that could sneak up on Google's platform. As the Facebook news broke, I couldn't...
- Blog posts 2007-11-07
- Beyond a shadow of a pornographic doubt, don't rush to judgment
- Beyond a shadow of a pornographic doubt, don't rush to judgmentMisunderstand the issue"But, sooner or later, the legal system will wise up to the realities of hooking PCs to the Internet and the likelihood that nefarious activity could be just as much if not more to blame for the appearance...
- Discussion threads 2007-10-08
- Cloud Computing for Students
- Cloud Computing for StudentsRather absurd..."Without opportunities like this, most CS students graduate without ever writing anything bigger than an application written in one programming language that runs on a single machine."Why not? Most large universities have big, heterogeneous environments with Windows, Apple, and several flavors of Unix. As...
- Discussion threads 2007-10-08
- Five questions: SAP's acquisition of Business Objects
- Five questions: SAP's acquisition of Business ObjectsWOW Crystal Reports Visual StudioSunday found me with a human resources guy from Microsoft. He was explaining 360 reviews and how post-Enron Microsoft had gone to all narrative reviews so that it would not be possible to score those reviewed and then can the...
- Discussion threads 2007-10-08
- Microsoft hacker summit tackles security veil of virtualization
- Microsoft hacker summit tackles security veil of virtualizationSearch Engine Marketing Conference & Expo 2007, Hong KongSearch Engine Marketing Conference & Expo 2007, Hong KongThe Advanced Event for Search Engine Marketing & Optimization Comes to Hongkong, with update knowledge and case study targeting both Chinese and English market. Search Expo (...
- Discussion threads 2007-09-23
- Jobs does Windows with open source
- Jobs does Windows with open sourceYeah, I just caught thatBut still, it would be more correct to say that the browser engine is open sourceand I believe has been for a long time. Dana said Safari itself was open source, which is a subtle, yet very important difference. Having Safari...
- Discussion threads 2007-06-16
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