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	<title><![CDATA[brand management Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/brand+management.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand management]]></description>
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		<title><![CDATA[Powerful Applications of the EMC Documentum Brand Management Solution]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1125803]]></link>
		<description><![CDATA[Interactive technologies such as Web 2.0 and Rich Media have changed the way organizations market their products. Consumer expectations are high; they demand access to credible, personalized, and relevant information - instantly. With the EMC Documentum Brand Management Solution, one can extend the power of the Documentum platform to deliver...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 30 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://updates.zdnet.com/tags/emc+corp..html"><![CDATA[EMC Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/documentum.html"><![CDATA[Documentum]]></category>
		<category domain="http://updates.zdnet.com/tags/consumer+expectation.html"><![CDATA[Consumer Expectation]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/content+management.html"><![CDATA[Content Management]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EMC</category>
		<category domain="tickers">EMC</category>
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		<title><![CDATA[Web Based Customer Portal Built on Microsoft .Net 3.5 Platform, Helps Insurance Industry Giant With Customer Retention and Brand Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=957863]]></link>
		<description><![CDATA[The Client is a leading financial conglomerate, offering complete financial solutions that encompass every sphere of life. They needed a comprehensive, web based solution to accelerate operational processes. This solution also needed to be easily accessible throughout the organization. Fulcrum Logic conducted an in-depth requirement analysis with client and identified...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 10 Sep 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/client.html"><![CDATA[Client]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/fulcrum.html"><![CDATA[Fulcrum]]></category>
		<category domain="http://updates.zdnet.com/tags/fulcrum+logic.html"><![CDATA[Fulcrum Logic]]></category>
		<category domain="http://updates.zdnet.com/tags/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+.net.html"><![CDATA[Microsoft .NET]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/portals.html"><![CDATA[Portals]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Web Base Customer Portal Built on Microsoft .Net 3.5 Platform, Helps Insurance Industry Giant With Customer Retention and Brand Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971385]]></link>
		<description><![CDATA[The Client is a leading financial conglomerate, offering complete financial solutions that encompass every sphere of life. To remain one of the fastest growing insurance companies, despite increasing competition and a changing market, the client seeks to deliver the broadest product portfolio and highest standards of customer service and so...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 10 Sep 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/client.html"><![CDATA[Client]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+insurance.html"><![CDATA[Corporate Insurance]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/fulcrum+logic.html"><![CDATA[Fulcrum Logic]]></category>
		<category domain="http://updates.zdnet.com/tags/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+.net.html"><![CDATA[Microsoft .NET]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/portals.html"><![CDATA[Portals]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Brand Management Provider Employees Save Two Days a Week Using Hosted e-Mail]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=398991]]></link>
		<description><![CDATA[IT Director at Tern Rand, wanted to replace the company's existing e-mail system with a more manageable solution. Communications are crucial to the business, so the transfer had to be seamless, with expert support they implemented a hosted e-mail solution based on Microsoft Exchange Server 2007, provided by Microsoft Gold...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 01 Sep 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Interwoven identifies the complexity of brand management]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11474-0.html?forumID=1&threadID=23308&messageID=440905&start=0]]></link>
		<description><![CDATA[Interwoven identifies the complexity of brand managementExperiences are more than just contentInterwoven is a good company with good products, but its definition of Customer Experience Management seems quite limited. Sure, presenting a consistent brand is important to companies – and probably even useful in some way to customers – but...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 18 Jul 2006 13:13:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://updates.zdnet.com/tags/interwoven.html"><![CDATA[Interwoven]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+experience+management.html"><![CDATA[Customer Experience Management]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+management.html"><![CDATA[brand management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IWOV</category>
		<category domain="tickers">IWOV</category>
	</item>
	<item>
		<title><![CDATA[Interwoven identifies the complexity of brand management]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=96]]></link>
		<description><![CDATA[Interwoven, a software company based in Sunnyvale, CA, is trying to establish a new term: Customer Experience Management. It refers to the challenge that global organisations face in presenting a consistent look and feel to their customers. For example, a clothing retailer wants to present the same brand image and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 14 Jul 2006 12:26:06 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/interwoven.html"><![CDATA[Interwoven]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IWOV</category>
		<category domain="tickers">IWOV</category>
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