brand management

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Powerful Applications of the EMC Documentum Brand Management Solution

Interactive technologies such as Web 2.0 and Rich Media have changed the way organizations market their products. Consumer expectations are high; they demand access to credible, personalized, and relevant information - instantly. With the EMC Documentum Brand Management Solution, one can extend the power of the Documentum platform to deliver...

Tags: Brand Management, EMC Corp., Documentum, Consumer Expectation, Storage, Content Management, Hardware, Enterprise Software, Software

Webcasts 2009-06-30

Web Based Customer Portal Built on Microsoft .Net 3.5 Platform, Helps Insurance Industry Giant With Customer Retention and Brand Management

The Client is a leading financial conglomerate, offering complete financial solutions that encompass every sphere of life. They needed a comprehensive, web based solution to accelerate operational processes. This solution also needed to be easily accessible throughout the organization. Fulcrum Logic conducted an in-depth requirement analysis with client and identified...

Tags: Brand, Brand Management, Branding, Client, Finance, Financial, Financial Accounting, Fulcrum, Fulcrum Logic, Insurance, Internet, Marketing, Microsoft .NET, Microsoft Corp., Portals, Web, Web Technology

Case studies 2008-09-10

Web Base Customer Portal Built on Microsoft .Net 3.5 Platform, Helps Insurance Industry Giant With Customer Retention and Brand Management

The Client is a leading financial conglomerate, offering complete financial solutions that encompass every sphere of life. To remain one of the fastest growing insurance companies, despite increasing competition and a changing market, the client seeks to deliver the broadest product portfolio and highest standards of customer service and so...

Tags: Brand, Brand Management, Business Operations, Client, Corporate Insurance, Finance, Financial, Financial Planning, Fulcrum Logic, Insurance, Internet, Microsoft .NET, Microsoft Corp., Portals, Web, Web Technology

Case studies 2008-09-10

Brand Management Provider Employees Save Two Days a Week Using Hosted e-Mail

IT Director at Tern Rand, wanted to replace the company's existing e-mail system with a more manageable solution. Communications are crucial to the business, so the transfer had to be seamless, with expert support they implemented a hosted e-mail solution based on Microsoft Exchange Server 2007, provided by Microsoft Gold...

Tags: Brand, Brand Management, Microsoft Corp., E-mail, Online Communications

Case studies 2008-09-01

Interwoven identifies the complexity of brand management

Interwoven identifies the complexity of brand managementExperiences are more than just contentInterwoven is a good company with good products, but its definition of Customer Experience Management seems quite limited. Sure, presenting a consistent brand is important to companies – and probably even useful in some way to customers – but...

Tags: Branding, Marketing research, Interwoven, Customer Experience Management, brand, brand management

Discussion threads 2006-07-18

Interwoven identifies the complexity of brand management

Interwoven, a software company based in Sunnyvale, CA, is trying to establish a new term: Customer Experience Management. It refers to the challenge that global organisations face in presenting a consistent look and feel to their customers. For example, a clothing retailer wants to present the same brand image and...

Tags: Interwoven

Blog posts 2006-07-14

Additional Resources

Chatting (Not Chattering) About Salesforce - Part I

Sorry Paul, but you're wrong about knowledge basesGreetings Paul:Very good overall post!However, considering our core competency in knowledge bases, I have to take exception to your conclusions on KBs.Consumers certainly will and shouldturn to other consumers when looking for input on product and service selection because it is not motivated...

Tags: Strategy, knowledge, Salesforce.com Inc., knowledge base, Chattering, Paul

Discussion threads 2009-11-23

Ashampoo 3D CAD Architecture 2.0.0.2 (Windows)

Design family homes, shopping malls, high-rise buildings or just an apartment within a real 2D/3D environment using all the available tools for planning and visualizing buildings. With its simple usability, exact results and yet reasonable price tag the software clearly stands out of the crowd. Ashampoo 3D CAD Architecture 2...

Tags: Usability, Microsoft Windows, Tool, Ashampoo, Ashampoo 3D CAD Architecture 2, CAD, Productivity, Software

Software downloads 2009-11-22

TanzProfi 3.0.1 (Mac)

TanzProfi is the brand new dance studio management software. Using TanzProfi you can record your customer data, manage your dance courses and events, choose rooms for your courses and set up the time table for your dance school automatically. TanzProfi has been developed for Mac OS X, uses the integrated...

Tags: School, Apple Macintosh, Thomas Dingler, TanzProfi, Apple Mac OS X, Apple Mac OS, Desktops, Operating Systems, Databases, Software, Hardware, Enterprise Software, Data Management

Software downloads 2009-11-20

Keyword Manager 1.5.4 (Mac)

A brand new way to assign keywords to your photos Keyword Manager introduces a brand new way of assigning keywords to your photos in a simple and efficient way. Keyword Manager expands the functionality of your familiar iPhoto setup, and will greatly enhance your photo management experience. Download a fully...

Tags: Apple Macintosh, Photograph, Keyword, Bullstorm

Software downloads 2009-11-16

End-to-end encryption is the key to protecting data and reputations

In order to avoid the financial and brand damage associated with data breaches, businesses need to consider deploying end-to-end encryption as a tamper proof way of securing data. Commentary - Media outlets around the globe highlight new data breaches at an alarmingly regular rate. Forrester estimates that the cost...

Tags: PCI, Organization, Data Breach, PCI DSS, Encryption Key, encryption, security, Paul Meadowcroft Thales, Special to ZDNet, Paul Meadowcroft, Thales, Special to ZDNet

News items 2009-11-11

Mac OS 10.6.2 breaks hackintoshes

Author's views please ...... does the ZDNET author of this post care to say:1. Whether the 'hack' in 'hackintosh' is morally acceptable and/or legal?2. Whether there is any merit in Psystar's case that OSX is tied to Apple hardware? i.e. the vendor makes it a condition of purchasing the OS...

Tags: Desktops, Linux, Operating systems, Apple Mac OS, Apple Inc., Mac OS 10.6.2, PC, Apple Macintosh

Discussion threads 2009-11-11

FlippingBook PDF Publisher 0.5.6 (Windows)

FlippingBook PDF Publisher is a Windows desktop application that helps you to produce remarkable online and offline Flash books with page flipping effect. No coding is required. Simply import your PDF, configure the look&feel and hit the publish button. Enjoy the real page flipping effect. Independence You are not tied...

Tags: Microsoft Windows, FlippingBook PDF Publisher, Installation Procedure, Servers, Hardware

Software downloads 2009-11-10

Arguing About the Collaboration Toolkit: Cisco's Enterprise Collaboration Platform

In the aftermath of last week's San Francisco Enterprise 2.0 conference there's been some lively debate about what constitutes '2.0', including some great comments on my previous post. Meanwhile Cisco have literally just announced their Enterprise Collaboration Platform, which will be broad set...

Tags: Collaboration, Enterprise 2.0, Cisco Systems Inc., Tool, Productivity, Oliver Marks

Blog posts 2009-11-08

Delicious Library 2.3 (Mac)

Get your Mac, a webcam, and Delicious Library and rediscover your home library. Just point any FireWire digital video camera, like an Apple iSight, at the barcode on the back of any book, movie, music, or video game. Delicious Library does the rest. The barcode is scanned and within seconds...

Tags: Apple Macintosh, Item, Library, Barcode, Delicious Monster Software, Desktops, FireWire, Apple Mac OS X, Apple Mac OS, Hardware, Consumer Electronics, Personal Technology, Operating Systems, Software

Software downloads 2009-10-21

AutoVirt 3: Storage management control

petite women alike.Choosing a Wedding Dresses is probably one of the most important items ever purchased in a girla??s life. It is a reflection of her heart. Yet, weddings can be quite expensive nowadays, but the Wedding Dresses does not have to be! Bridal stores across the country have a...

Tags: Gender and diversity, storage, storage management, gown, dress, bodice, bride

Discussion threads 2009-10-17

Why Mac open source gets no respect

"Since Macs generally cost less than PCs"THEY ARE? Since when? And that doesn't jive at all with "Macs are upscale"... and cheaper. Mmmm no.No counterpart to XBMC?There are a ton of Media Center applications for windows, including Windows Media Center, which is fairly adept at just about...

Tags: Desktops, Operating systems, Mac people, Apple Macintosh, XBMC, MCE, Unix

Discussion threads 2009-10-14

IBM targets Google Apps for business, undercuts pricing and touts reliability

IBM is going after Google Apps Premier hard and has the pricing to show it's serious. Big Blue is announcing the general availability of LotusLive iNotes, a cloud email, calendar and contact management service, for $36 a year per user. Google Apps Premier runs $50 per user a year. ...

Tags: Google Inc., Google Apps, Pricing Strategy, IBM Corp., Web 2.0, Cloud Computing, Pricing, Manufacturing, Internet, Marketing, Larry Dignan

Blog posts 2009-10-02

Court reverses Microsoft patent-infringement ruling

Maybe there is hope for the patent system yet.Just hope is all.But....We ALL know they were bribed.... Lol.Since when was MS's activation technology taken to court? They're sued for anything nowadays it seems like. Milking the cash cow I presume?The patent system is fineOn the whole, the patent system...

Tags: Linux, Operating systems, Microsoft Corp., patent, patent system, patent infringement, Unix, software

Discussion threads 2009-09-30

The coming "big crunch" - IT systems will start failing on a large scale

ScaremongeringAll that was missing - the placard reading 'The End of the World is Nigh'.So my critical, clustered systems are going to start failing are they? Why did I cluster them then?My RAID arrays are going to start failing are they? Why did I go RAID then? And have I...

Tags: RAID, Hewlett-Packard Co., IT System, power supply, information technology, hardware

Discussion threads 2009-09-29