brand management

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Powerful Applications of the EMC Documentum Brand Management Solution

Interactive technologies such as Web 2.0 and Rich Media have changed the way organizations market their products. Consumer expectations are high; they demand access to credible, personalized, and relevant information - instantly. With the EMC Documentum Brand Management Solution, one can extend the power of the Documentum platform to deliver...

Tags: Brand Management, EMC Corp., Documentum, Consumer Expectation, Storage, Content Management, Hardware, Enterprise Software, Software

Webcasts 2009-06-30

Web Based Customer Portal Built on Microsoft .Net 3.5 Platform, Helps Insurance Industry Giant With Customer Retention and Brand Management

The Client is a leading financial conglomerate, offering complete financial solutions that encompass every sphere of life. They needed a comprehensive, web based solution to accelerate operational processes. This solution also needed to be easily accessible throughout the organization. Fulcrum Logic conducted an in-depth requirement analysis with client and identified...

Tags: Brand, Brand Management, Branding, Client, Finance, Financial, Financial Accounting, Fulcrum, Fulcrum Logic, Insurance, Internet, Marketing, Microsoft .NET, Microsoft Corp., Portals, Web, Web Technology

Case studies 2008-09-10

Web Base Customer Portal Built on Microsoft .Net 3.5 Platform, Helps Insurance Industry Giant With Customer Retention and Brand Management

The Client is a leading financial conglomerate, offering complete financial solutions that encompass every sphere of life. To remain one of the fastest growing insurance companies, despite increasing competition and a changing market, the client seeks to deliver the broadest product portfolio and highest standards of customer service and so...

Tags: Brand, Brand Management, Business Operations, Client, Corporate Insurance, Finance, Financial, Financial Planning, Fulcrum Logic, Insurance, Internet, Microsoft .NET, Microsoft Corp., Portals, Web, Web Technology

Case studies 2008-09-10

Brand Management Provider Employees Save Two Days a Week Using Hosted e-Mail

IT Director at Tern Rand, wanted to replace the company's existing e-mail system with a more manageable solution. Communications are crucial to the business, so the transfer had to be seamless, with expert support they implemented a hosted e-mail solution based on Microsoft Exchange Server 2007, provided by Microsoft Gold...

Tags: Brand, Brand Management, Microsoft Corp., E-mail, Online Communications

Case studies 2008-09-01

Interwoven identifies the complexity of brand management

Interwoven identifies the complexity of brand managementExperiences are more than just contentInterwoven is a good company with good products, but its definition of Customer Experience Management seems quite limited. Sure, presenting a consistent brand is important to companies – and probably even useful in some way to customers – but...

Tags: Branding, Marketing research, Interwoven, Customer Experience Management, brand, brand management

Discussion threads 2006-07-18

Interwoven identifies the complexity of brand management

Interwoven, a software company based in Sunnyvale, CA, is trying to establish a new term: Customer Experience Management. It refers to the challenge that global organisations face in presenting a consistent look and feel to their customers. For example, a clothing retailer wants to present the same brand image and...

Tags: Interwoven

Blog posts 2006-07-14

Additional Resources

Arguing About the Collaboration Toolkit: Cisco's Enterprise Collaboration Platform

In the aftermath of last week's San Francisco Enterprise 2.0 conference there's been some lively debate about what constitutes '2.0', including some great comments on my previous post. Meanwhile Cisco have literally just announced their Enterprise Collaboration Platform, which will be broad set...

Tags: Collaboration, Enterprise 2.0, Cisco Systems Inc., Tool, Productivity, Oliver Marks

Blog posts 2009-11-08

Delicious Library 2.3 (Mac)

Get your Mac, a webcam, and Delicious Library and rediscover your home library. Just point any FireWire digital video camera, like an Apple iSight, at the barcode on the back of any book, movie, music, or video game. Delicious Library does the rest. The barcode is scanned and within seconds...

Tags: Apple Macintosh, Item, Library, Barcode, Delicious Monster Software, Desktops, FireWire, Apple Mac OS X, Apple Mac OS, Hardware, Consumer Electronics, Personal Technology, Operating Systems, Software

Software downloads 2009-10-21

AutoVirt 3: Storage management control

petite women alike.Choosing a Wedding Dresses is probably one of the most important items ever purchased in a girla??s life. It is a reflection of her heart. Yet, weddings can be quite expensive nowadays, but the Wedding Dresses does not have to be! Bridal stores across the country have a...

Tags: Gender and diversity, storage, storage management, gown, dress, bodice, bride

Discussion threads 2009-10-17

Why Mac open source gets no respect

"Since Macs generally cost less than PCs"THEY ARE? Since when? And that doesn't jive at all with "Macs are upscale"... and cheaper. Mmmm no.No counterpart to XBMC?There are a ton of Media Center applications for windows, including Windows Media Center, which is fairly adept at just about...

Tags: Desktops, Operating systems, Mac people, Apple Macintosh, XBMC, MCE, Unix

Discussion threads 2009-10-14

IBM targets Google Apps for business, undercuts pricing and touts reliability

IBM is going after Google Apps Premier hard and has the pricing to show it's serious. Big Blue is announcing the general availability of LotusLive iNotes, a cloud email, calendar and contact management service, for $36 a year per user. Google Apps Premier runs $50 per user a year. ...

Tags: Google Inc., Google Apps, Pricing Strategy, IBM Corp., Web 2.0, Cloud Computing, Pricing, Manufacturing, Internet, Marketing, Larry Dignan

Blog posts 2009-10-02

Keyword Manager 1.5.3 (Mac)

A brand new way to assign keywords to your photos Keyword Manager introduces a brand new way of assigning keywords to your photos in a simple and efficient way. Keyword Manager expands the functionality of your familiar iPhoto setup, and will greatly enhance your photo management experience. Download a fully...

Tags: Apple Macintosh, Photograph, Keyword, Bullstorm

Software downloads 2009-10-02

Court reverses Microsoft patent-infringement ruling

Maybe there is hope for the patent system yet.Just hope is all.But....We ALL know they were bribed.... Lol.Since when was MS's activation technology taken to court? They're sued for anything nowadays it seems like. Milking the cash cow I presume?The patent system is fineOn the whole, the patent system...

Tags: Linux, Operating systems, Microsoft Corp., patent, patent system, patent infringement, Unix, software

Discussion threads 2009-09-30

The coming "big crunch" - IT systems will start failing on a large scale

ScaremongeringAll that was missing - the placard reading 'The End of the World is Nigh'.So my critical, clustered systems are going to start failing are they? Why did I cluster them then?My RAID arrays are going to start failing are they? Why did I go RAID then? And have I...

Tags: RAID, Hewlett-Packard Co., IT System, power supply, information technology, hardware

Discussion threads 2009-09-29

Xerox buys ACS; Makes its big services bet

Updated: Xerox said Monday it will buy Affiliated Computer Services in a cash and stock deal valued at $6.4 billion. The move is a big bet to transform Xerox into a services company that does everything from collecting tolls and installing government systems to retooling business processes and information technology...

Tags: Xerox Corp., ACS, Chances, Document Management, Operational Planning, Managerial Accounting, Operational Accounting, Managed Hosting, Groupware, Enterprise Software, Software, Finance, Business Operations, Larry Dignan

Blog posts 2009-09-28

Does social media reward whining?

The worm is turningIt's taken a while, but it's clear the social media world is waking up to the fact that companies using Twitter as a back-door customer service channel staffed by PR personnel isn't a sustainable practice.I think it's great that PR people I am one are using social...

Tags: Public relations, Twitter Inc., social media

Discussion threads 2009-09-24

On the record with BlackBerry & iPhone: Both will win

I'm nobody's fan boy. I don't love any particular brand. Never have. Never will. It's not in my DNA. I love my family, I love food and wine and dinner conversation, I love making music with the band, and I love to ride my bike on Metro West roads with a...

Tags: Apple iPhone, Smart Phone, RIM BlackBerry, Matter, Smart Phones, Cellular Phones, Handhelds, Consumer Electronics, Personal Technology, Hardware, Ted Schadler

Blog posts 2009-09-24

Courier: Microsoft's new take on the Tablet PC?

RE: Courier: Microsoft's new take on the Tablet PC?First off, this is a really cool looking prototype. Second, I would hearken to what others raise; namely, when will the real product ship and what's the OS and tools side of the equation, as Apple has pretty much shown this to...

Tags: Tablets, Notebooks, BTW Here, tablet, Microsoft Corp., tablet PC, Apple Inc., PC

Discussion threads 2009-09-22

Dell and Perot: What this means

Look at more than the upside to any acquisition Dell and Perot are getting married. This acquisition puts approximately 23,000 Perot services employees in with Dell. (see Larry Dignan's detailed post on the transaction ) (here's an InfoWorld post, too) From the macro view,...

Tags: Acquisition, Dell Computer Corp., Perot, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Brian Sommer

Blog posts 2009-09-21

Palm's growth plan: Can it work in a changing mobile market?

When Palm announced a new mobile operating system - WebOS - and plans for the first smartphone built on it - the Pre - at the Consumer Electronics Show back in January, the company became the darling of the industry. Here, after all, was the company whose name was once...

Tags: Mobile, Palm Inc., Advertising & Promotion, Marketing Research, Branding, Operating Systems, Marketing, Software, Sam Diaz

Blog posts 2009-09-21