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	<title><![CDATA[brand loyalty Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/brand+loyalty.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand loyalty]]></description>
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		<title><![CDATA[Open source reputations build brand loyalty]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10535-0.html?forumID=1&threadID=68257&messageID=1300473&start=0]]></link>
		<description><![CDATA[Bing might be lower if..I continue to use Google on a regular basis, but when setting up PCs and having a Windows update change the search provider to Bing, I get frustrated and have to change it back.  I am sure that I have entered a query in there...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 24 Aug 2009 05:43:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/linux+user.html"><![CDATA[Linux User]]></category>
		<category domain="http://updates.zdnet.com/tags/bing.html"><![CDATA[Bing]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source+reputation.html"><![CDATA[Open source reputation]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[open source]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">AAPL,GOOG</category>
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		<title><![CDATA[Open source reputations build brand loyalty]]></title>
		<link><![CDATA[http://blogs.zdnet.com/open-source/?p=4705]]></link>
		<description><![CDATA[Linux users are more like to go to Ask.Com than Bing. They may be more likely to shout their questions across the cube farm than try Bing. by Dana Blankenhorn]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 24 Aug 2009 05:23:03 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://updates.zdnet.com/tags/linux+user.html"><![CDATA[Linux User]]></category>
		<category domain="http://updates.zdnet.com/tags/linux.html"><![CDATA[Linux]]></category>
		<category domain="http://updates.zdnet.com/tags/unix.html"><![CDATA[UNIX]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
	</item>
	<item>
		<title><![CDATA[6 Steps to Designing and Delivering a Great Support Experience]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=937993]]></link>
		<description><![CDATA[In the support center, revenue is won and lost every day based solely on the quality of customer experience, not just price and product performance. And in today's wired world that experience - good or bad - will be shared with other consumers instantly.    View this BNET...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 31 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/experience.html"><![CDATA[Experience]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Salesforce.com Helped Customers Succeed and Gained Brand Loyalty Using Macromedia Breeze to Deliver Best Practices Presentations]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=376599]]></link>
		<description><![CDATA[Salesforce.com is the world leader in on-demand Customer Relationship Management CRM services. They wanted to reach customers day or night, keeping viewers engaged with rich media experiences. The project team needed to ramp up production quickly, to deliver easy-to-navigate content, and to do it cost-effectively. In addition, the team wanted...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/macromedia+breeze+live.html"><![CDATA[Macromedia Breeze Live]]></category>
		<category domain="http://updates.zdnet.com/tags/macromedia+inc..html"><![CDATA[Macromedia Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://updates.zdnet.com/tags/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://updates.zdnet.com/tags/rich+media.html"><![CDATA[Rich Media]]></category>
		<category domain="http://updates.zdnet.com/tags/collaboration.html"><![CDATA[Collaboration]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">CRM</category>
	</item>
	<item>
		<title><![CDATA[New competitors in Microsoft's crosshairs]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=14776&messageID=295391&start=0]]></link>
		<description><![CDATA[New competitors in Microsoft's crosshairsHaven't seen this beforeMicrosoft trying to invade the space of competitors that precede it.  My hopes are people are more intelligent in their decisions concerning Web Portals.  Google and Yahoo can make the difference and take down Microsoft, but people have to learn to...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 02 Nov 2005 04:57:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/linux.html"><![CDATA[Linux]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows+xp.html"><![CDATA[Microsoft Windows XP]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating systems]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/live+era.html"><![CDATA[Live Era]]></category>
		<category domain="http://updates.zdnet.com/tags/rep.html"><![CDATA[rep]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=276360]]></link>
		<description><![CDATA[L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management CRM system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/siebel+systems+inc..html"><![CDATA[Siebel Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/l%2527oreal.html"><![CDATA[L'Oreal]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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