brand loyalty

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Open source reputations build brand loyalty

Bing might be lower if..I continue to use Google on a regular basis, but when setting up PCs and having a Windows update change the search provider to Bing, I get frustrated and have to change it back. I am sure that I have entered a query in there...

Tags: Branding, Linux User, Bing, brand loyalty, Open source reputation, open source, Google Inc., brand, Apple Inc.

Discussion threads 2009-08-24

Open source reputations build brand loyalty

Linux users are more like to go to Ask.Com than Bing. They may be more likely to shout their questions across the cube farm than try Bing. by Dana Blankenhorn

Tags: Brand, Brand Loyalty, Linux User, Linux, UNIX, Open Source, Operating Systems, Software, Dana Blankenhorn

Blog posts 2009-08-24

6 Steps to Designing and Delivering a Great Support Experience

In the support center, revenue is won and lost every day based solely on the quality of customer experience, not just price and product performance. And in today's wired world that experience - good or bad - will be shared with other consumers instantly. View this BNET...

Tags: Brand, Experience, Brand Loyalty, Branding, Marketing

Webcasts 2009-03-31

Salesforce.com Helped Customers Succeed and Gained Brand Loyalty Using Macromedia Breeze to Deliver Best Practices Presentations

Salesforce.com is the world leader in on-demand Customer Relationship Management CRM services. They wanted to reach customers day or night, keeping viewers engaged with rich media experiences. The project team needed to ramp up production quickly, to deliver easy-to-navigate content, and to do it cost-effectively. In addition, the team wanted...

Tags: Salesforce.com Inc., Brand, Macromedia Breeze Live, Macromedia Inc., Brand Loyalty, Best Practice, Rich Media, Collaboration, Team Management, Sales Force Management, Management, Sales

Case studies 2008-01-01

New competitors in Microsoft's crosshairs

New competitors in Microsoft's crosshairsHaven't seen this beforeMicrosoft trying to invade the space of competitors that precede it. My hopes are people are more intelligent in their decisions concerning Web Portals. Google and Yahoo can make the difference and take down Microsoft, but people have to learn to...

Tags: Linux, Microsoft Windows XP, Operating systems, brand loyalty, Microsoft Corp., Live Era, rep

Discussion threads 2005-11-02

L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution

L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management CRM system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...

Tags: Brand, Siebel Systems Inc., Brand Loyalty, Microsoft Corp., CRM, L'Oreal, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing

Case studies

Additional Resources

Sony to charge $24.95 for Bravia owners to rent "Chance of Meatballs" before DVD release

Leveraging some synergy between its electronics arm and its movie studio, Sony announced today that it's going to offer its hit kiddies flick "Cloudy With a Chance of Meatballs" to owners of select Bravia home theater gear a full month before it's released on DVD. The price for this privilege—and...

Tags: Sony Corp., Movie, Pricing Strategy, DVD, Pricing, Marketing Research, Marketing, Sean Portnoy

Blog posts 2009-11-09

What's the key to Apple's success?

One word: QUALITYA concept absent from WindowslandTDSo sad to see how Apple destroyed the word "innovation"Apple has never, ever, done anything innovative. By applying the term to blatant rebadging of 5 year old technology, you devalue the meaning of the word and insult those who actually [b]do[/b] innovate. For shame.Oh,...

Tags: Apple Inc.

Discussion threads 2009-10-29

Apple's September quarter: Expect Mac unit upside

Should be good...Mac sales will grow - 2.8 million isn't unreasonable although I think 2.6 million is more likely - the new iPod range will stimulate sales or at least keep them ticking over and the iPhone will have shifted at least 7 million units.Interestingly Nokia reported the same issue...

Tags: Sales strategy, Sales force management, Digital music, Digital media, Operational accounting, Smart phones, Apple Inc., Apple Macintosh, Microsoft Zune, Zune HD, sales

Discussion threads 2009-10-19

Google plays a hand of Ogre with Apple

'Ogre' is an interesting - if obscure - analogy. But I would suggest that you'd to better to stick with plain old chess.In my view, the AT&T/iPhone team have a better position, if only by virtue of their early start in the market. But, as a belated entry, Android is...

Tags: Google Inc., AT&T Corp., Ogre, Apple Inc.

Discussion threads 2009-10-08

More electronics salespeople recommend Samsung, not Sony LCD HDTVs

Why Samsung?Inquiring minds want to know.Is it just because Sammy makes Sony's panels?RE: Why Samsung?Good question. MAYBE - Samsung reaches out to them more? Just speculating, but when I did retail computer sales (15+ years ago) we had vendors reps that were in the store all the time. They did...

Tags: TVs, TV & Home Theater, Sales force management, Salesmen, Sony Corp., Samsung Electronics Co. Ltd., electronics salespeople, Sony LCD, Sony LCD HDTV, HDTV, electronics

Discussion threads 2009-09-14

Can ultrathin laptop David beat the netbook Goliath?

One Apple store customer said"Yeah, I could get something for $200 but if I'm on a business trip I can't use it for everything I need to do. I'm trying to run a business over 'ere, Edith."Wow, dueling anecdotes.Apple can not hold out much longer. Apple CAN charge a...

Tags: Netbooks, nettops & MIDs, iPhone sale, netbook, Apple Inc., desktop, laptop computer

Discussion threads 2009-09-14

Turning customer interaction into profitable relationships

Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and postage. However, most organisations take a fragmented approach to managing enterprise customer communications using outdated technologies which are not consistent...

Tags: Pitney Bowes Inc., Call Centre, Customer Communication

White papers 2009-09-08

PC makers make (small) progress closing Apple's customer satisfaction gap

Let me put on my flame proof suit.....Apple customers as a group are unique in their loyalty to Apple. PC customers are not very loyal at all to any particular PC brand. Apple customers, as a group also seem to put up with abuse by Apple, which in my opinion...

Tags: Product marketing, PC customer, customer satisfaction number, Apple Inc., PC company, customer satisfaction

Discussion threads 2009-08-18

What happens if Google's Edu Apps aren't free anymore?

There is no difference, Chris...With paid services, you always run the risk that they will suddenly start costing *more*.The price risk is therefore the same, with paid and free services alike. :-)RE: What happens if Google's Edu Apps aren't free anymore?I've moved completely to Open Office and haven't regretted...

Tags: OpenOffice, Linux, OPEN SOURCE, Strategy, Word processors, price risk, Google Inc., Google Edu Apps, Microsoft Corp.

Discussion threads 2009-08-14

What happens if Google's Edu Apps aren't free anymore?

A local technology director tweeted a link tonight to an article on free Web 2.0 tools that eventually go commercial and stop being free. Us educational folks tend to embrace free tools because, well, they're free. The Web is crawling with great tools, many of which are free,...

Tags: Google Inc., Google Apps, Tool, Productivity, Cloud Computing, Christopher Dawson

Blog posts 2009-08-13

Schmidt resignation: Is Apple search on the way?

Schmidt resignation: Is Apple search on the way?Add to that the fact thatApple could "remotely" remove any competing search engine from the iPhone/iPod, and you have yet another "locked-in" money maker for the company.All highly speculative, with zero evidence...I don't even think mac rumors have surfaced with a search engine...

Tags: SEARCH, Apple Inc., Google Inc.

Discussion threads 2009-08-04

Coca-Cola Teaches The World To....

"Participating in the community of the consumer." I love that phrase.  That's the way Jim Keyes, Blockbuster CEO described their Facebook group - which is for the most part, despite all our conversations to the contrary, is what most people think of when you say "community" or "social network"...

Tags: Facebook, Fan, Coca-Cola Co., Beverage, Customer, Machine, Coke, Coca-Cola Freestyle, Food & Beverage, RFID, Manufacturing, Wireless And Mobility, Security, Biometrics, Paul Greenberg

Blog posts 2009-07-15

Analyst: Forget the Feds, Apple is 'doing just fine at wrecking the wireless business'

The Feds have been examining exclusive wireless carrier deals with handset makers---think AT&T and Apple---but the effort is a bit of a farce. Bernstein analyst Craig Moffett says it's laughable that the wireless industry is anticompetitive and the Feds don't have to worry about wrecking the wireless industry---Apple already has....

Tags: Apple iPhone, Network, Handset, AT&T Corp., Apple Inc., Wireless, Customer Loyalty, Wi-Fi, Wireless And Mobility, Larry Dignan

Blog posts 2009-07-13

Intel urges SMEs: Don't delay PC refresh

Intel urges SMEs: Don't delay PC refresh wow companies want you to buy stuff from them...details at 11I'd be interested in knowing how they arrived at the correlation between......older PCs and malware. I can't see why an older system would be any more likely to get malware than a brand...

Tags: SMB/SME, Cyberthreats, Intel Corp., small and medium enterprise, PC Refresh, PC

Discussion threads 2009-06-29