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- Salesforce.com Helped Customers Succeed and Gained Brand Loyalty Using Macromedia Breeze to Deliver Best Practices Presentations
- Salesforce.com is the world leader in on-demand Customer Relationship Management CRM services. They wanted to reach customers day or night, keeping viewers engaged with rich media experiences. The project team needed to ramp up production quickly, to deliver easy-to-navigate content, and to do it cost-effectively. In addition, the team wanted...
- Tags: Salesforce.com Inc., Brand, Macromedia Breeze Live, Macromedia Inc., Brand Loyalty, Best Practice, Rich Media, Collaboration, Team Management, Sales Force Management, Management, Sales
- Case studies 2008-01-01
- Turning shoppers into advocates: The customer focused retail enterprise
- Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These circumstances make it harder than ever to achieve brand loyalty. This white paper focuses on incorporating customer input into all facets of your business model to turn ordinary shoppers into loyal brand advocates.
- Tags: IBM Corp., Marketing, Branding, brand loyalty, Brand
- White papers 2006-12-01
- New competitors in Microsoft's crosshairs
- New competitors in Microsoft's crosshairsHaven't seen this beforeMicrosoft trying to invade the space of competitors that precede it. My hopes are people are more intelligent in their decisions concerning Web Portals. Google and Yahoo can make the difference and take down Microsoft, but people have to learn to...
- Tags: Linux, Microsoft Windows XP, Operating systems, brand loyalty, Microsoft Corp., Live Era, rep
- Discussion threads 2005-11-02
- L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
- L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management CRM system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...
- Tags: Brand, CRM Solution, Siebel Systems Inc., Brand Loyalty, Microsoft Corp., CRM, L'Oreal, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Microsoft Windows Server 2003, Software, Marketing, Operating Systems, Microsoft Windows
- Case studies
Additional Resources
- Wall Street: MSFT should buy Yahoo, consider RIM
- A Wall Street investor has suggested that the stars may be aligned just right for Microsoft to make another run at Yahoo, this time for $22 per share. Investment fund Mithras Capital, which owns more than 1.9 million shares, or 0.14 percent, of Yahoo, said Microsoft has a window of...
- Tags: Research In Motion Ltd., Yahoo! Inc., Microsoft Corp., MSFT, Financial Accounting, Search, Advertising & Promotion, Handhelds, Finance, Marketing, Hardware, Sam Diaz
- Blog posts 2008-10-10
- The five products Apple must make
- What ought to be Apple's next leap of faith? Here are a few ideas for where Apple should go next. What are your ideas? Apple made its latest big move into new territories last year with the launch of the now ubiquitous iPhone, expanding beyond the desktop and...
- Tags: Touch Screen, Apple iPhone, Apple Macintosh, Apple Inc., Keyboards, Games, Monitors & Displays, Desktops, Hardware, Peripherals, Personal Technology, Components, Apple, iPhone, video games, tablet, Jo Best, Silicon.com
- News items 2008-10-09
- New MacBooks and MacBook Pros: $800 and Mini-DVI (updated)
- More details are emerging on the new MacBooks, due to be announced on Tuesday. Inquisitr received word that price lists provided to some Apple retailers in the United States include an SKU for an $800 notebook computer – a first for the Cupertino company. Apple retail...
- Tags: Apple MacBook, Apple MacBook Pro, Upside, Notebooks, Hardware, Notebooks & Tablets, Jason D. O\'Grady
- Blog posts 2008-10-09
- RIA podcast goodness
- There are a couple of news bits on the podcast front that should make anyone interested in RIAs happy. One, Coté and I are getting back in the routine of doing RIA Weekly. We're celebrating by rolling out a brand new RIAWeekly.com domain. Now that summer is over and we've...
- Tags: Rich Internet Application, Podcasts, Internet, Ryan Stewart
- Blog posts 2008-10-09
- YouTube teams with iTunes, Amazon to offer e-commerce feature
- It's Business 101: Don't wait for your customers to come to you. Go to the places where they are. That's why you've seen the launches of music streaming services within MySpace and Google's AdSense program extended into Web-based video games. Now, YouTube has partnered with Amazon and...
- Tags: Team, YouTube Inc., Amazon.com Inc., Video, Apple iTunes, E-business, Corporate Communications, Web Technology, Marketing, Sam Diaz
- Blog posts 2008-10-08
- Canadian Conservatives vow to implement new copyright law
- Candians who vote to re-elect the Conservative government next week will also be voting for an archly pro-copyright agenda. According to the party's official platform released yesterday: A re-elected Conservative government led by Stephen Harper will reintroduce federal copyright legislation that strikes the appropriate balance among the rights of...
- Tags: Legislation, Copyright Law, Creator, Government, Intellectual Property, Vertical Industries, Digital Rights Management (DRM), Piracy, Strategy, Research & Development, Business Operations, Enterprise Software, Software, Security, Corporate Law, Management, Richard Koman
- Blog posts 2008-10-08
- Remember Vivitar cameras? Here's what's in store next for the brand
- Remember Vivitar cameras? Here's what's in store next for the brandYou mean......Vitovar. Along with Kodiak and Palmeroid.This is the way customers actually mispronounced manufacturers' names.RE: Remember Vivitar cameras? Here's what's in store next for the brandI remember Vivitar as the maker of the world-class Series One prime and zoom lenses...
- Tags: Branding, Vivitar, Remember Vivitar, Remember Vivitar camera, lens, camera, brand
- Discussion threads 2008-10-08
- News to know: Clickjacking redux; SAP pricing; BlackBerry Storm; Windows 7
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Ryan Naraine: Webcam hijack demo highlights clickjacking threat Dancho Danchev: Atrivo/Intercage's disconnection briefly disrupts spam levels Adobe posts workaround for clickjacking flaw, NoScript releases ClearClick ...
- Tags: Apple iPhone, Google Inc., Larry Dignan, Microsoft Windows 7, SAP AG, Apple Inc., RIM BlackBerry, Microsoft Corp., Pricing Strategy, Advanced Micro Devices Inc., Microsoft Windows, Semantic Web, Linux, Operating Systems, Open Source, Software, Internet
- Blog posts 2008-10-08
- Photo Art Studio (zip)
- Photo Art Studio is a brand-new application for decorating photos and applying effects. Within literally a couple of seconds, you will be able to build up a stylish frame, create a postcard or a collage. The program includes a handful of functions necessary for processing digital photographs: automatic enhancement and...
- Tags: Photograph, AMS Software, Photo Art Studio
- Software downloads 2008-10-08
- The HP-MySpace deal: Who needs this most? Not MySpace users.
- HP and MySpace are partnering to "unlock the content of MySpace" by giving users the tools to print their pictures. You know, like to a printer. Hopefully, wink wink an HP printer. On the surface, this sounds like a good plan. There are billions of images that...
- Tags: Hewlett-Packard Co., Photograph, Image, MySpace, Sam Diaz
- Blog posts 2008-10-07
- Forrester fuels the SAP maintenance price hike debate
- The last few days I've been exchanging email with R 'Ray' Wang, VP and principal analyst at Forrester about the kerfuffle over SAP's unilateral decision to apply a price hike to its maintenance and support fees. Ray specializes in the enterprise market and has special experience of SAP going back...
- Tags: Customer, SAP AG, Forrester Research Inc., Ray, Enterprise Resource Planning (ERP), Investment, Business Structures, Enterprise Software, Software, Finance, Dennis Howlett
- Blog posts 2008-10-07
- Remember Vivitar cameras? Here's what's in store next for the brand
- Back in its heyday, the Vivitar brand meant well-priced, good quality lenses, flash units and SLR film cameras, but more recently it's been associated with a generic, though broad line of digital cameras... by Janice Chen
- Tags: Brand, Digital Camera, Camera, Janice Chen
- Blog posts 2008-10-07
- eBay doubles down on payments as it buys Bill Me Later; Lays off 1,000
- eBay doubles down on payments as it buys Bill Me Later; Lays off 1,000Is it a hard time now?Of course not,i am always in confident of e-commercial,which leading our life style,I really appreciate ebay's courage in making the changes at the dark before the dawn.RE: eBay doubles down on payments...
- Tags: payment, eBay Inc.
- Discussion threads 2008-10-06
- SEC investigating false rumor on Jobs' health
- The Securities and Exchange Commission will investigate Friday's false report that Steve Jobs was whisked to the emergency room, AppleInsider reports. The inquiry: Was the posting on CNN's iReport an attempt to manipulate the market? CNN pulled the page after Apple denied the rumor. AP just reported...
- Tags: Job, SEC, Health Care, CNN, Branding, Digital Media, Marketing, Consumer Electronics, Personal Technology, Richard Koman
- Blog posts 2008-10-03
- HP to jump into smartphones. Why?
- Hewlett Packard is jumping deeper into the crowded smartphone market, announcing plans for an iPaq smartphone that will be marketed toward consumers to be released first in Europe before the end of the year and later worldwide, according to a report in the Wall Street Journal. In...
- Tags: Hewlett-Packard Co., Smart Phone, Smart Phones, Cellular Phones, Handhelds, Consumer Electronics, Personal Technology, Hardware, Sam Diaz
- Blog posts 2008-10-03
- Does Sprint have a Nextel nibble?
- Does Sprint have a Nextel nibble?Selling the dying.Sprint paid 35 billion for what? The right to kill the Nextel brand name and stagnate it's technology? Who would be dumb enought to buy it for even 5.4 billion?
- Tags: Branding, Nextel Communications Inc., Sprint Communications
- Discussion threads 2008-10-03
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