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	<title><![CDATA[brand image Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand image]]></description>
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		<title><![CDATA[Purchasing Automation Helps Protect Brand Image]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=936003]]></link>
		<description><![CDATA[Shifts in perception are largely caused by differences from property to property - or even within just one property itself - resulting in brand image changes or brand corruption. Simple things matter - like the soap used in a property's room in Florida should be the same as the soap...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://updates.zdnet.com/tags/property.html"><![CDATA[Property]]></category>
		<category domain="http://updates.zdnet.com/tags/bellwether+software.html"><![CDATA[Bellwether Software]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Increased Productivity and Unified Brand Image Across Business Units With an Integrated Portal for Emerson Climate Technologies]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=349203]]></link>
		<description><![CDATA[MindTree Consulting built a Web portal for Emerson Climate Technologies ECT, the market leader in the HVAC industry. The solution brought together multiple business divisions on the same platform and provided a personalized interface to the customers. Users can view products, check availability and cost, place order, view order status,...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 24 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/mindtree+consulting.html"><![CDATA[MindTree Consulting]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://updates.zdnet.com/tags/order+management.html"><![CDATA[Order Management]]></category>
		<category domain="http://updates.zdnet.com/tags/portals.html"><![CDATA[Portals]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Improved User-Experience, Ad-Revenue, and Brand Image With Automated Verification and Validation of All Websites for Australia's No.1 Interactive Media Company]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=349217]]></link>
		<description><![CDATA[Ninemsn is Australia's number-one interactive media company with annual revenue of about AUD 100 million. The proposed automated validation tool was innovative, and therefore its architecture and design was challenging. Other challenges in this project were: catching different types of errors (visual errors, JS and broken link errors) through the...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 24 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/mindtree+consulting.html"><![CDATA[MindTree Consulting]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://updates.zdnet.com/tags/error.html"><![CDATA[Error]]></category>
		<category domain="http://updates.zdnet.com/tags/ninemsn.html"><![CDATA[Ninemsn]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/servers.html"><![CDATA[Servers]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
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