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Purchasing Automation Helps Protect Brand Image

Shifts in perception are largely caused by differences from property to property - or even within just one property itself - resulting in brand image changes or brand corruption. Simple things matter - like the soap used in a property's room in Florida should be the same as the soap...

Tags: Brand, Brand Image, Property, Bellwether Software, Branding, Marketing

White papers 2008-10-07

Increased Productivity and Unified Brand Image Across Business Units With an Integrated Portal for Emerson Climate Technologies

MindTree Consulting built a Web portal for Emerson Climate Technologies ECT, the market leader in the HVAC industry. The solution brought together multiple business divisions on the same platform and provided a personalized interface to the customers. Users can view products, check availability and cost, place order, view order status,...

Tags: MindTree Consulting, Brand, Brand Image, Order Management, Portals, Branding, Web Technology, Internet, Marketing

Case studies 2008-01-24

Improved User-Experience, Ad-Revenue, and Brand Image With Automated Verification and Validation of All Websites for Australia's No.1 Interactive Media Company

Ninemsn is Australia's number-one interactive media company with annual revenue of about AUD 100 million. The proposed automated validation tool was innovative, and therefore its architecture and design was challenging. Other challenges in this project were: catching different types of errors (visual errors, JS and broken link errors) through the...

Tags: MindTree Consulting, Brand, Brand Image, Web Site, Error, Ninemsn, Productivity, Advertising & Promotion, Servers, Marketing, Hardware

Case studies 2008-01-24

Additional Resources

AOL ditches the triangle; previews new brand identity, logos

Those are some ugly logos, I do hope they go with something better and more appealing to the eye.RE: AOL ditches the triangle; previews new brand identity, logosWhy? What's wrong with their initial logo? It wouldbe something akin to Chevy putting a Ford logo on its' cars. ...

Tags: Branding, LSD, America Online Inc., new brand identity, brand identity, brand

Discussion threads 2009-11-23

Ultra-slim Casio EX-G1 is ready to take on some damage

Casio's brand new Exilim EX-G1 is being praised as the world's slimmest and toughest pocket camera. To start, it's ultra-resistant to extreme conditions, including water, shock, dust and below-freezing temperatures. Ready? The 12.1-megapixel Casio digicam is intended for the extreme sporty type (and those who...

Tags: Camera, Casio Inc., Rachel King

Blog posts 2009-11-18

Google to demo Chrome OS; Detail launch plans

the windoze killer has arrivedChrome OS will put the final nail in M$ coffin!You really can't be seriousyou have to be a fake or something.Your posts are allways way off the mark.By like a continent or two.Windoze? Grow up, manI hope Chrome is good - because it will make...

Tags: Operating systems, Microsoft Windows, Google Inc., operating system, Chrome OS, Chrome

Discussion threads 2009-11-17

Dance Microsoft Store employees, dance!

RE: Dance Microsoft Store employees, dance!I for one am proud to see Microsoft employees that love their job. They are really enjoying themselves which not only makes for a better environment but also makes for better customer service. This is exactly the kind of thing the Microsoft store should...

Tags: Corporate communications, Branding, Microsoft Corp., Apple Inc., Apple Store, video

Discussion threads 2009-11-17

Microsoft opens up Windows 7 to advertisers via downloadable themes

Windows for freeI think a lot of consumers and businesses also would not object to their desktop being used as an advertising space by Microsoft if this would let them use Windows at no charge. I believe Google is going in the same direction with their ChromeOS.Its an operating system!!Windows...

Tags: Operating systems, Windows 8, advertisement, advertiser, downloadable theme, Microsoft Corp., Microsoft Windows, Microsoft Windows 7

Discussion threads 2009-11-13

Psystar: Cocaine, car crashes and a chance to beat Apple

Monopoly Much?How has apple been able to get away with this? Microsoft gets sued for sending their browser with their operating system while not blocking anyone else's browsers on their systems. Apple does not allow anyone else to use their operating system on other hardware, not sure how...

Tags: Operating systems, car, Apple Inc., operating system, hackintosh, Psystar

Discussion threads 2009-11-12

Mac OS 10.6.2 breaks hackintoshes

Author's views please ...... does the ZDNET author of this post care to say:1. Whether the 'hack' in 'hackintosh' is morally acceptable and/or legal?2. Whether there is any merit in Psystar's case that OSX is tied to Apple hardware? i.e. the vendor makes it a condition of purchasing the OS...

Tags: Desktops, Linux, Operating systems, Apple Mac OS, Apple Inc., Mac OS 10.6.2, PC, Apple Macintosh

Discussion threads 2009-11-11

Arguing About the Collaboration Toolkit: Cisco's Enterprise Collaboration Platform

In the aftermath of last week's San Francisco Enterprise 2.0 conference there's been some lively debate about what constitutes '2.0', including some great comments on my previous post. Meanwhile Cisco have literally just announced their Enterprise Collaboration Platform, which will be broad set...

Tags: Collaboration, Enterprise 2.0, Cisco Systems Inc., Tool, Productivity, Oliver Marks

Blog posts 2009-11-08

Nero 9 Lite 9.4.12 (Windows)

Enjoy basic data burning and copying capabilities for your CDs and DVDs from the world's most trusted digital media brand, Nero for free. Nero 9 Lite allows you to: burn and copy CD/DVD data free without any time limitations; quick copy from source to media; buffer under run protection when...

Tags: Nero, Disc, Microsoft Windows, Nero 9 Lite, Branding, Marketing

Software downloads 2009-11-08

Holiday Gift Guide 2009: Top Five HDTVs

Whatever the size of your wallet, every living room should have a respectable television set. Good news: HDTVs are cheaper, bigger and better than ever. Here are my top five picks for this year. Splurge: Samsung UNB8500 Series ...

Tags: Samsung Electronics Co. Ltd., HDTV, Video, 1080p, TVs, Corporate Communications, Tv & Home Theater, Personal Technology, Home Entertainment, Marketing, Sean Portnoy

Blog posts 2009-11-01

What's the key to Apple's success?

One word: QUALITYA concept absent from WindowslandTDSo sad to see how Apple destroyed the word "innovation"Apple has never, ever, done anything innovative. By applying the term to blatant rebadging of 5 year old technology, you devalue the meaning of the word and insult those who actually [b]do[/b] innovate. For shame.Oh,...

Tags: Apple Inc.

Discussion threads 2009-10-29

Microsoft drops 'Family Guy' special

Viewers watch Family Guy because they want tonot because it's forced in to their cubicles at work.That doesn't fit with the Windows brand, indeed.MSFT tried to alter the content of the show"Microsoft sent MacFarlane and Fox several notes expressing their concern over the show's content but ultimately decided just to...

Tags: Microsoft Windows, Family Guy, Microsoft Corp.

Discussion threads 2009-10-27

One second: The time it takes to wipe three years of work

Not all that worriedWith the cost of drives these days, and with Raid cards or raid capable Motherboards at such cheap prices these days, I've setup mine with a RAID 1 mirror.Plus an automated weekly backup.I spend alot of time and money on my music (just sitting there ripping my...

Tags: Backups, backup, Live Mesh, RAID, Acronis, hard drive

Discussion threads 2009-10-20

Moyea PlayerBox 2.0 (Windows)

Moyea PlayerBox comes with a powerful edit box that supports drag and drop of various Flash player components, e.g. play button, stop button, mute button, playlist, full screen button. You can directly output the player as a complete web FLV player, connect the SWF FLV player and web page with...

Tags: FLV Player, Web, Microsoft Windows, Video, Moyea Software, Corporate Communications, Marketing

Software downloads 2009-10-20

How to jailbreak the iPhone 3GS

Why does Apple persistI am amazed the game of cat and mouse Apple users must play to get a phone that they can do with as they please. The same people who openly criticize Microsoft for all and sundry, but the beloved Steve Jobs whom it appears must own their...

Tags: Smart phones, Pwnage, Apple iPhone, Steve Jobs, Apple Inc., jailbreak

Discussion threads 2009-10-15

2010 Lincoln MKZ

Photo gallery:2010 Lincoln MKZThe same sort of modern stateliness we saw on the Lincoln MKS last year finds its way into the 2010 MKZ, along with an impressive technology array. Lincoln's new winged-grille design covers the front of this smallest Lincoln, giving it stronger presence than its platform mates, the...

Tags: Lincoln, MKZ, car

Product reviews 2009-10-07

Macs and PCs found shacking up

A very interesting study. This confirms what we have known for a long time.Mac users are much cooler that PC users.Confirms Apple numbers continue to grow:PI can't argue with that...Pagan jimRE: Macs and PCs found shacking upIt's a widely accepted fact that Mac users are much cooler than PC users.Much...

Tags: Desktops, Operating systems, Windows only user, Apple Macintosh, Apple Inc., MAC USERS, Microsoft Windows, gen, Microsoft Corp., PC

Discussion threads 2009-10-05