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	<title><![CDATA[brand identity Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/brand+identity.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to brand identity]]></description>
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		<title><![CDATA[AOL ditches the triangle; previews new brand identity, logos]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=71957&messageID=1390580&start=0]]></link>
		<description><![CDATA[Those are some ugly logos, I do hope they go with something better and more appealing to the eye.RE: AOL ditches the triangle; previews new brand identity, logosWhy?  What's wrong with their initial logo?  It wouldbe something akin to Chevy putting a Ford logo on its' cars. ...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 09:41:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/lsd.html"><![CDATA[LSD]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/new+brand+identity.html"><![CDATA[new brand identity]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
	</item>
	<item>
		<title><![CDATA[AOL ditches the triangle; previews new brand identity, logos]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=27734]]></link>
		<description><![CDATA[In a move that mimics Yahoo's "It's You" media branding campaign, AOL has unveiled a "new brand identity" now that the company will spin off from corporate conglomerate Time Warner on Dec. 10. by Andrew Nusca]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 09:09:12 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/andrew+nusca.html"><![CDATA[Andrew Nusca]]></category>
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	<item>
		<title><![CDATA[New Web Video User Interface Company Establishes Powerful Brand Identity With .TV Domain Name]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=276884]]></link>
		<description><![CDATA[Founded in 2005 and headquartered in San Francisco, California, Click.TV has enjoyed rapid growth, due in part to the determination of founder and chief executive officer to have a strong identity and brand name. He wanted to get a domain that works as a company name. He turned to VeriSign...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/symantec+corp..html"><![CDATA[Symantec Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/verisign+inc..html"><![CDATA[VeriSign Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+video.html"><![CDATA[Internet Video]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/tv.html"><![CDATA[TV]]></category>
		<category domain="http://updates.zdnet.com/tags/domain+name.html"><![CDATA[Domain Name]]></category>
		<category domain="http://updates.zdnet.com/tags/identity.html"><![CDATA[Identity]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/domain+names.html"><![CDATA[Domain Names]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
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