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- New Web Video User Interface Company Establishes Powerful Brand Identity With .TV Domain Name
- Founded in 2005 and headquartered in San Francisco, California, Click.TV has enjoyed rapid growth, due in part to the determination of founder and chief executive officer to have a strong identity and brand name. He wanted to get a domain that works as a company name. He turned to VeriSign...
- Tags: Symantec Corp., Brand, VeriSign Inc., Brand Identity, Internet Video, Video, TV, Domain Name, Identity, Branding, Domain Names, Security, Marketing, Internet
- Case studies
Additional Resources
- Zone Alarm Extreme Security 2010
- Best known for its ZoneAlarm firewall, Check Point Software also publishes two full-featured security suites. ZoneAlarm Internet Security 2010 gives users a robust firewall, antivirus and antispyware, and parental control package for $49.95, while ZoneAlarm Extreme Security 2010 adds Web browsing protection, system tune-up tools, backup options, and anti-phishing technology...
- Tags: Viruses and worms, Firewalls, Microsoft Windows 7, SECURITY, ZoneAlarm, firewall
- Product reviews 2009-10-08
- Designers build portfolios, maybe land jobs at 99 Designs
- Culture of cheap cr@p...at least one designer landed a few bucks for his work and 3) other designers have another design for the portfolio.It's exploitation as far as I'm concerned. Graphic design ... at least good graphic design ... is not a hobby some kid does when he runs out...
- Tags: Desktop publishing, Branding, job
- Discussion threads 2009-08-17
- Fortune 500 Series: How EMC used social media to recruit, re-brand, rebuild
- EMC can best be described as an entity. Not only in the Fortune 500, the infrastructure information provider was recognized by Fortune as one of the 10 most admired companies for product and service quality. This success didn't come easy to the giant, which needed to significantly rebuild its business...
- Tags: Social Networking, Brand, Social Media, EMC Corp., Storage, Hardware, Jennifer Leggio
- Blog posts 2009-08-11
- Inside Curve: Lane Bryant Scores Plus Plus
- Who doesn't love style and fashion? Well, I suppose I don't love fashion, judging from my incredibly poor clothing selection skills (I rely 100% on my wife, who has mad skills when it comes to picking out good looking clothes) but I am in love with style. I love to...
- Tags: Apparel, Exclusion, Community, Brand, Women, Network, American Eagle, Bebe, Curve, Jay, Kate Moss, Gender And Diversity, Social Networking, Branding, Human Resources, Online Communications, Marketing, Advertising & Promotion, Paul Greenberg
- Blog posts 2009-08-03
- PCs need a brand (and why Microsoft stores could revolutionize how a consumer buys one)
- Microsoft plans to open retail stores this fall to combat Apple head-on. Here's why it's a good idea and a step toward addressing the need for a cohesive "PC" identity. by Andrew Nusca
- Tags: Brand, PC, Microsoft Corp., Retail, Desktops, Branding, Hardware, Marketing, Andrew Nusca
- Blog posts 2009-07-15
- Retailer Speeds Decisions and Cuts Costs With Desktop Communications Software
- France-based L'Occitane manufactures beauty and skincare products for men and women. To keep up with rapid growth and support its strong brand identity, L'Occitane needed more than telephone and e-mail communications. So it outfitted every employee's computer with Microsoft communications software that enables employees to communicate with one another and...
- Tags: Software, Desktop, Communications Software, Microsoft Corp., E-mail, Tools & Techniques, Online Communications, Management
- Case studies 2009-06-26
- Microsoft Security Essentials beta to be capped at 75,000, kicks off today
- Microsoft Security Essentials beta to be capped at 75,000, kicks off todayLast I heard... *edited*OneCare had less false positives then all the other AV/AS software, and scored pretty high in tests.Assuming it's junk just because it's Microsoft kinda makes you look like a... fool.*Edited after realizing I had typed the...
- Tags: Desktops, Branding, Microsoft Corp., Microsoft Security Essentials, Microsoft Security Essentials Beta, Microsoft Security, Microsoft Windows 7, public beta, Microsoft Windows
- Discussion threads 2009-06-23
- Would your students hand over their passwords to Bozeman?
- The first question most people probably asked when this story broke last week was "Where the hell is Bozeman?" As it turns out, I was born in Bozeman, Montana. I didn't stay there long since my dad finished up his graduate work at Montana State University and moved us...
- Tags: Job, Password, Bozeman, Recruitment & Selection, Human Resources, Workforce Management, Christopher Dawson
- Blog posts 2009-06-20
- Can the Man Who Re-Assembled AT&T Change His Tune For GM?
- Can the Man Who Re-Assembled AT&T Change His Tune For GM?King ObomaGood luck, Obama and his printing presses....RE: Can the Man Who Re-Assembled AT&T Change His Tune For GM?It's not like he just put together a corporate unbrella/holding company with many largely independent but coexisting brand names underneath with redundant...
- Tags: Branding, Document management, General Motors Corp., AT&T Corp.
- Discussion threads 2009-06-09
- Should drug companies know what the doctor prescribed
- Should drug companies know what the doctor prescribedI'll go with the docs on this oneFirst look at the potential use of the data. You really need to know the patient's age, sex and race as well as their medical condition. Then throw in the other medications that the...
- Tags: patient, drug company
- Discussion threads 2009-05-11
- Google: The cloud is cheaper
- Google: The cloud is cheaperBad choice of article headline... "The cloud is cheaper"Like Walmart and Windows laptops, cheaper does not in any way mean better.My new Walmart belt has frayed after 5 wearings and I had to use a black market because the black coating came up and I...
- Tags: Virtualization, Databases, GOOGLE cloud computing, Google Inc., cloud computing
- Discussion threads 2009-05-07
- Is Twitter the new business card?
- Is Twitter the new business card?Twitter is the Rich Man's business cardHi Jennifer,I think that Twitter has a very high potential of becoming a business card, but a lot of people are web-savvy, but are not rich enough to afford a web-enabled mobile device yet. Connecting asynchronously should also be...
- Tags: PDAs, Handhelds, Twitter, business card, new business card
- Discussion threads 2009-05-06
- LabelMee Rebrander 6.0 (Windows)
- Rebranding is the process by which a product or service developed with one brand or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, website, and filename extension. If radical changes to a product are taking place,...
- Tags: Brand, Microsoft Windows, Lingobit Technologies, Branding, Marketing
- Software downloads 2009-05-01
- PirateBay's Sunde calls for fundamental changes to copyright
- PirateBay's Sunde calls for fundamental changes to copyrightHe's rightAnd copyright law is in desperate need of fixing, but it won't happen until large numbers of people start caring about the issue. Maybe if laws are enforced and sites like Pirate Bay start disappearing, those unhappy about it will start...
- Tags: Branding, pirate bay, Sunde call, Sunde, PirateBay, copyright law
- Discussion threads 2009-04-20
- Schwartz: Sun is world's largest open source company
- It's not clear if IBM is thinking about buying Sun. But one thing is clear: Sun execs are out selling it as the "largest" open source company in the world. In a series of blogs written this week, Sun CEO Jonathan Schwartz claimed that Sun's open...
- Tags: Software, Sun Microsystems Inc., Jonathan Schwartz, Open Source, Paula Rooney
- Blog posts 2009-03-19
- 'Facebookgate': Fake Class of 2013 groups today; Annoying marketing tomorrow?
- 'Facebookgate': Fake Class of 2013 groups today; Annoying marketing tomorrow?RE: 'Facebookgate': Fake Class of 2013 groups today; Annoying marketing tomorrow?I wall start a new site called FaceSpace. Facebook is so 2008...Thanks!Thanks for posting some thoughts on the story. It has certainly raised many questions and issues within the higher...
- Tags: Spam, Branding, Annoying marketing, Facebook, Fake Class, Facebookgate
- Discussion threads 2008-12-21
- Don't call me a 'mommyblogger' - the Motrin brouhaha
- Don't call me a 'mommyblogger' - the Motrin brouhahaThe ad perfectly targeted the intended audienceMoms who despise the "look at my fashion accessory baby" women.shoe fitsIf you write solely about motherhood issues on a blog, you can certainly be labeled a 'mommyblogger'. Being a mother in general has nothing...
- Tags: Blogging, blog, blogger, Motrin
- Discussion threads 2008-11-28
- The uncertainties of social media for traditional brands
- Guest post: Drew Bartkiewicz is a vice president of Technology and New Media Markets for The Hartford, and author of the upcoming book, Unseen Liability. In today's 24/7 business world, companies and their customers are consuming, sharing and storing data at an unprecedented rate. This data has...
- Tags: Web, Brand, Network, Social Media, Tiffany, Web 2.0, Intellectual Property, Internet, Research & Development, Business Operations, Larry Dignan
- Blog posts 2008-11-25
- Would you 'Kumo' it?
- Would you 'Kumo' it?RE: Would you 'Kumo' it?Kumo would definitely take some getting used to. First thought, it reminds me of Cujo (Stephen King's rabid dog)...not necessarily a great association. Kimono, closer to home for Japanese language, is a close second. But several million dollars in brand awareness could have...
- Tags: Branding, SEARCH, Kumo, Google Inc., Microsoft Corp.
- Discussion threads 2008-11-23
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